In our mostly true exploration of the history of UX and the current space we're in, we look to how UX Designers will be called upon in the future to create experiences that matter.
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User Experience Design: The Past, The Present, The Future
6. -WhatUXis
User experience design (UXD) is the
process designing satisfaction by
improving the usefulness, usability, and
desirability in the interaction between a
person and the product they’re using.
WhatUXis
7. UX is all about
-UXisallabout
‣How a product works
‣How it feels
‣Who is using it
‣How they use it
‣What they want to do
‣What we want them to do
8. -Wesolveproblems
Using a solid Human Centred Design
process, we create solutions that solve real
problems in real life contexts for real
people.
Wesolveproblems
11. WhatdoesUXdo?
-WhatdoesUXdo?
‣Makes things useful, usable and desirable
‣Understands your business
‣Understands your customer
‣Helps create your vision
‣Improves peoples lives
‣Makes the complex easy
‣… by bringing the user to the core of the process
20. Experience Principles
-ExperiencePrinciples
Does it solve a
problem?
Useful Usable
Is it easy to use and
interact with?
Learnable
Does it require little
need for guidance?
Aesthetic
Does it accurately
reflect your brand?
Emotional
How should the
customer feel?
60. Where is UX Heading?
-WhereisUXHeading?
FULLBODY
EXPERIENCES
While VR, AR
and AI are
going to
change
everything.
Again.
MICRO
EXPERIENCES
The onset of
wearables is
encouraging
us to think
small
SPATIAL
DESIGN
Creating
better ways
for people to
flow through
and work in
spaces.
SERVICE
DESIGN
The
elements
that make
up an entire
service from
system to
store.
A discrete
interface,
desktop and
handheld
devices.
EXPERIENCE
DESIGN
76. -Books
More good reading
— This is Service Design
Thinking
— The UX Book
— Smashing Magazine (UX)
— Lean UX
— Don't Make Me Think
— Universal Principles of
Design
— Undercover User
Experience Design
— Seductive Interaction
Design
— The Design of Everyday
Things
81. -Onlinecourses
Practice and play
— Axure
— Sketch & Invision
— Omnigraffle
— Visio
— Balsamiq
— Mockflow
— HotGloo
— Pop App + pen &
paper
82. -Onlinecourses
Gain some experience
— Your favourite charity
— Tradespeople and cafes
— Your local retailers
— Contact the big banks and insurance
companies
85. “The UX course at Academy Xi completely changed my life, the in
depth course knowledge combined with practical project
applications left me with a confident understanding and love the
UX process, so much so I quit my job and now work in UX.
Guy Willis
Previously: Account Service at Clemenger
Currently: Experience Producer at Velvet Onion
-Paststudents
Past Students
86. Lin Mei
Previously: Digital Designer at Leo Burnett
Currently: UI/UX Designer at Leo Burnett
“I had a great time at Academy Xi, tutors are very friendly and
supportive, classmates were fun to hang out with. It was more
than just a learning experience to me. During the course, I was
able to apply some of the design thinking to daily jobs, it
changed the way I think about design, prior to the course, I was
focusing more on the design details, how it looks etc. Now I
think more of the function & structure.”
-Paststudents
Past Students
87. “Academy Xi has truly kickstarted my career as a CX/Service
Designer. The combination of theory and hands on exercises
meant that I could apply new techniques to my job
immediately week after week. Even better we all became
friends and each others support system, both the students and
the awesome mix of professors.”
Ulrik Gotsche
Previously: Creative Strategist at M & C Saatchi
Currently: Creative Strategist at M & C Saatchi
-Paststudents
Past Students