UX for Developers
- 1. User Experience for Developers Pek Pongpaet @pekpongpaet #cwc ChicagoWebConf 2012 #cwc
- 2. User Experience for Developers (non-humans) Pek Pongpaet @pekpongpaet #cwc ChicagoWebConf 2012 #cwc
- 3. Pek Pongpaet
- 14. <Code/>
- 15. UX
- 16. Why Should I Care?
- 18. “Every $1 invested in usability returns between $10 and $100” - IBM
- 19. Metrics UX Improves • reduced support costs • customer retention length • higher customer satisfaction • brand awareness • category leadership • higher price points • industry accolades • proliferation, integration (like Twitter) • no cost marketing (word of mouth, free pr)
- 20. What is UX?
- 22. User Needs
- 23. Technical User Needs Requirements
- 24. Technical User Needs Requirements Business Objectives
- 25. Technical User Needs Requirements Business Sweet spot Objectives
- 26. UX Lessons for Developers
- 27. "Good artists copy, great artists steal." - Pablo Picasso
- 33. Make it Faster
- 34. 0.5s increase = 20% drop in ad rev
- 35. 100ms+ = -1% sales
- 37. Reduce Friction
- 51. Web
- 52. iPad
- 53. Kill Features
- 57. Be like Edison “I tested no fewer than 6,000 vegetable growths, and ransacked the world for the most suitable filament material.” - Thomas Edison
- 58. http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
- 59. Tell people what to do
- 62. vs
- 64. “Force the user to take actions e.g. don't allow them to click the logo in the header and "escape out the flow” - Andy Johns, Product Manager of User Growth at Quora
- 65. First Encounter
- 66. First Encounter Impression
- 78. How are people viewing your product?
- 84. Tools
- 85. Step 1: Draw
- 86. Step 2: Take Picture
- 87. Step 3: Enjoy
- 92. follow me on twitter @pekpongpaet
- 93. Resources • http://www.mobile-patterns.com/ • http://inspired-ui.com/ • http://patterntap.com/ • http://productplanner.com/ • http://fieldtestapp.com/ • http://www.uistencils.com/ • http://www.pinstagram.co/ • http://itunes.apple.com/us/app/