UX STRAT USA 2019: Rina Tambo Jensen, Mozilla
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Mozilla has seen declining contributions from non-employees over time. A mixed-methods study found that contribution is growing for some projects like Rust but mailing lists are less used as platforms divide. Contributors feel things change without input. Diversity also impacts contribution. To address this, Mozilla formulated a strategy of "Open By Design" to bring staff and contributors together, focus on diversity and inclusion, advocate for projects, and improve contributor experiences. This led to over 30 new projects and initiatives to revitalize open contribution to Mozilla.
UX STRAT USA 2019: Rina Tambo Jensen, Mozilla
- 1. Mixed Methods Strategy Formulation for Community Building at Mozilla B y : R i n a J e n s e n
- 2. Strategy How to make UX part of business strategy formulation?
- 3. - C I O K a t h a r i n a B o r c h e r t Open Source is a main competitive advantage for Mozilla It is easy today to forget how powerful Microsoft was in its era. If you think about Google, Facebook and Amazon, if they were all one company. Microsoft controlled the OS, the server side and all apps. It had 92-94% marketshare in every category. - Mitchell Baker, Chairwomen Mozilla, 2015.
- 4. Mozilla 2004 Mozilla is faced with a Dilemma Mozilla 2018
- 5. Mozilla 2004 Mozilla is faced with a Dilemma Mozilla 2018 “We now have a significantly large enough population of staff at Mozilla… you know people that don’t have that history, that don’t know the history of Mozilla being built by contributors... ” - Sr. Staff Engineer - Firefox
- 6. Mozilla 2004 Mozilla is faced with a Dilemma
- 7. Mitchell Baker, Chairwoman. Mozilla needs the open source community to compete in todays marketplace. “We urgently need to revitalize open contributions to our projects again”
- 9. Q U E S T I O N S • What is the current state of open collabora3ons at Mozilla?
- 10. Q U E S T I O N S • What is the current state of open collabora3ons at Mozilla? • What, if anything, has changed over3me? And Why?
- 11. Q U E S T I O N S • What is the current state of open collabora3ons at Mozilla? • What, if anything, has changed over3me? And Why? • What are other successful examples of open collabora3on that Mozilla can be inspired by
- 12. Mixed Methods Approach3 streams of research… Qualitative Research Staff and Contributor interviews Contributor Survey Market Research Competitor Research & Interviews Data Analysis Contribution data across platforms
- 13. Mixed methods Shared hypothesis & research questions Market Research Competitor Research & Interviews Qualitative Research Staff and Contributor interviews Contributor Survey Data Analysis Contribution data across platforms
- 14. Findings
- 15. C h a r t : c o m m i t s b y n o n - e m p l o y e e s o v e r t i m e , p e r q u a r t e r . Contribution is growing
- 16. C h a r t : N u m b e r o f c o m m i t s b y n o n - e m p l o y e e s t o t o p s i x p r o j e c t s w h e r e t h e y c o n t r i b u t e d t h e m o s t . Contribution is growing
- 17. C h a r t : N u m b e r o f c o m m i t s b y n o n - e m p l o y e e s t o t o p s i x p r o j e c t s w h e r e t h e y c o n t r i b u t e d t h e m o s t . Contribution is growing Rust is doing great! It is super popular and the community is really thriving!” - Rust Engineer
- 18. C h a r t : O v e r a l l e v o l u t i o n o f m a i l i n g l i s t s ( n u m b e r o f m e s s a g e s b y q u a r t e r ) , s p l i t b y e m p l o y e e s ( b l u e ) , a n d n o n - e m p l o y e e s ( o r a n g e ) . Platforms that divide
- 19. C h a r t : O v e r a l l e v o l u t i o n o f m a i l i n g l i s t s ( n u m b e r o f m e s s a g e s b y q u a r t e r ) , s p l i t b y e m p l o y e e s ( b l u e ) , a n d n o n - e m p l o y e e s ( o r a n g e ) . Platforms that divide ` “What people get frustrated with is that things just all of the sudden look different. Just making them open would go a long way to quelling some of the grief we get from contributors who feel like things materialize out of nowhere, because we hide all of our processes behind closed tools.” - Engineer, Mozilla
- 20. Diversity has a real impact Table: comparison of female contributors in source code repositories for several FOSS projects
- 21. Diversity has a real impact Table: comparison of female contributors in source code repositories for several FOSS projects
- 27. Strategy Formulation Open By Design • Contributor experiences
- 28. Strategy Formulation Open By Design • Bring Staff & Contributors together • Contributor experiences
- 29. Strategy Formulation Open By Design • Bring Staff & Contributors together • Diversity and Inclusion • Contributor experiences
- 30. Strategy Formulation Open By Design • Bring Staff & Contributors together • Diversity and Inclusion • Project advocacy • Contributor experiences
- 35. Over 30 projects have been initiated since the research started. All trying to answering: How do we revitalize contribution to Mozilla?
- 37. Thank You