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UX Trends 2016

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Mark N Swaine
Mark N Swaine

User Experience & User Interface Trends 2016 https://www.youtube.com/watch?v=0p6e2DQSt_w&feature=youtu.be

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User Experience Trends & Opportunities @UX_UI_Guy mark@uxguy.commark.swaine www.uxguy.com www.uxacadame.com
Senior Director UX (Product design) Music The Universe Not an expert?
Experience SaaS Native Research Mentor Founder UX Educator Web App AuditsUI Fixe
My Book Shelf Photo Not Opened
Let’s Mary Meeker This… @kpcb Annual talk?
User Experience is the net sum of every interaction a person has with an organisation, be it marketing material, a customer service call, or the product or service itself. A user’s impressions are shaped by an organisations’s beliefs and practices as much as by the purpose and the value its products hold in his or her life. Robert Hokeman Jnr Quick refresher
Web Design Agency Websites Website / Graphic Designers HTML / CSS / Flash Photoshop Little Communication (2Advanced Studios) - ♥ Oh Yeah! Design Led Companies UX Consultancy Slowly Dying / Education Mutation Innovation Labs IBM / Deloitte / Accenture Acquisitions Cultural Fit Issues / HR Educators Evolving Processes (CX) Internal Education / Discovery Startups - (can we compete?) Play Catch Up / Not Fast Enough Senior Management - Re-educate or get out UX / Design Evolution - Riding The Wave UX Transformation Tipping Point UX Web Design Agency In House Brand Teams Social Media Digital Strategy Mobile websites (iPhone) Responsive Design / Apps Deeper UX Consideration & Practices (Agile) ♥ Engineers / Designers Collaborate Tools Evolve UX UX
Websites Mobile Websites HTML / CSS Photoshop Dreamweaver Desktop / Mobile Browser Testing Sporadic Design Trends (drop shadows, ugh!) Wire-framing UX / IA Constant Self Education, (training clients more) Absolute Pace Deeper Business Model Understanding (less coding) Explosion of Tools (fatigue) Deeper Research Methods (talking to users more) Rapid Prototyping Methods (Lean / Agile / MVP / POC) Many hats, UX, CX, IX, IA, Product Strategy, (CX as UX)? Market Research (It’s already designed) SaaS / Startup Product Trends Design Language Creation Deep Native iOS / Android Learning (Frameworks / APIs) Design Founders, Billionaires? Board Members, Leaders, VCs Smartphone Devices / Wearables What is the User Trying to do? - Deeper Empathy & Context Faster Testing Methods Constant Iteration (less redesigns) Familiar UI Design Patterns & Paradigms Cross Platforms (boring?) Cultural Shifts (Daily behaviours, heads down, conversational / systematic, less complex, more personal, image based interactions, cards, bot / video ux / cx, complexion reduction, deeper architecture, IOT, Blockchain - where does UX fit? ) Design is first touch point (first impression) Nothing is really new anymore, it’s expected Then Now
Almost Every Industry You can Think of…
What does the user want expect subconsciously? (on trend) me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me
Install? Really? Less options Bad ux not accepted Message based Less fatigue, exact context Allow it into my life Is the app really of value? Habitual experiences You should know me - Habits Good design expected One tap interactions (Uber, push pizza) Speech, natural flow (Alexa) My base for everything Context: Everyday Use
X Im hooked emoji... % Meh! From This To This This? …the average person downloads zero apps per month, and spends 80 percent of their time in just three of the apps they do use… Denis Mortensen, CEO X.ai No apps… Is there a need?
Messaging / Bot UX
“…utilising chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context. Chris Messina
The net result is that you and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal.” Chris Messina
Messaging / Bot UX Messaging as a core interaction paradigm (early days) People, services and brands (conversational Commerce, micro services) Vocabulary / usable words / natural language (short & concise) User environment Typing or speech AI results logic - scenario matrix Deeper testing of scenarios Tone & personality Automation = Architecture / Systems (IA) Amazing opportunities for designers… Notifications Buy Thanks, here to help...
A UX / Design Party Has Started… Bot Integration Slack / Brand Integration / APIs New Brand Paradigms - Sound? Enterprise Tools New Design Languages Messenger - CNN Google Allo iOS 10Amy (Cc: amy@x.ai) Scheduling Assistants (personal / emotion) Concise InteractionsNew Heuristic Levels
Speech Paradigms (early days)… Anchor - Social Media ‘Ok Google’ SUX?
UI Complexion Reduction (on trend)
box.com Enterprise Web App / Tool monotony… (contagious design)
coinbase.com Enterprise Web App / Tool monotony… (contagious design)
kissmetrics.com Enterprise Web App / Tool monotony… (contagious design)
Flat design commonality - To complexion reduction Common paradigms are good Background / simplified UI - Black & white UI, (Instagram / Medium) Many startup platforms look similar, becoming one brand - Needs (deeper UX / UI consideration) Reduction in colour Focus on typography - Weights, fonts and placement Applied across, (Websites / Mobile Apps / Blogs / SaaS Web Apps) Background UI
Background UI Medium Apple Music Apple Music
Design Continuity (on trend)
https://www.ibm.com/design/language/ Design Frameworks & Systems IBM
https://www.lightningdesignsystem.com/ Design Frameworks & Systems Sales Force
http://airbnb.design/the-way-we-build/ Design Frameworks & Systems Air BNB
http://airbnb.design/the-way-we-build/ Design Frameworks & Systems Google Material Design
User experience requires a willingness to be wrong until you are right, to explore until the best answer is found, and to question answers when they are no longer best. Robert Hokeman Jnr
@UX_UI_Guy mark@uxguy.commark.swaine acadame ux in your pocket www.uxguy.com www.uxacadame.com

More Related Content

UX Trends 2016

  • 1. User Experience Trends & Opportunities @UX_UI_Guy mark@uxguy.commark.swaine www.uxguy.com www.uxacadame.com
  • 2. Senior Director UX (Product design) Music The Universe Not an expert?
  • 4. My Book Shelf Photo Not Opened
  • 5. Let’s Mary Meeker This… @kpcb Annual talk?
  • 6. User Experience is the net sum of every interaction a person has with an organisation, be it marketing material, a customer service call, or the product or service itself. A user’s impressions are shaped by an organisations’s beliefs and practices as much as by the purpose and the value its products hold in his or her life. Robert Hokeman Jnr Quick refresher
  • 7. Web Design Agency Websites Website / Graphic Designers HTML / CSS / Flash Photoshop Little Communication (2Advanced Studios) - ♥ Oh Yeah! Design Led Companies UX Consultancy Slowly Dying / Education Mutation Innovation Labs IBM / Deloitte / Accenture Acquisitions Cultural Fit Issues / HR Educators Evolving Processes (CX) Internal Education / Discovery Startups - (can we compete?) Play Catch Up / Not Fast Enough Senior Management - Re-educate or get out UX / Design Evolution - Riding The Wave UX Transformation Tipping Point UX Web Design Agency In House Brand Teams Social Media Digital Strategy Mobile websites (iPhone) Responsive Design / Apps Deeper UX Consideration & Practices (Agile) ♥ Engineers / Designers Collaborate Tools Evolve UX UX
  • 8. Websites Mobile Websites HTML / CSS Photoshop Dreamweaver Desktop / Mobile Browser Testing Sporadic Design Trends (drop shadows, ugh!) Wire-framing UX / IA Constant Self Education, (training clients more) Absolute Pace Deeper Business Model Understanding (less coding) Explosion of Tools (fatigue) Deeper Research Methods (talking to users more) Rapid Prototyping Methods (Lean / Agile / MVP / POC) Many hats, UX, CX, IX, IA, Product Strategy, (CX as UX)? Market Research (It’s already designed) SaaS / Startup Product Trends Design Language Creation Deep Native iOS / Android Learning (Frameworks / APIs) Design Founders, Billionaires? Board Members, Leaders, VCs Smartphone Devices / Wearables What is the User Trying to do? - Deeper Empathy & Context Faster Testing Methods Constant Iteration (less redesigns) Familiar UI Design Patterns & Paradigms Cross Platforms (boring?) Cultural Shifts (Daily behaviours, heads down, conversational / systematic, less complex, more personal, image based interactions, cards, bot / video ux / cx, complexion reduction, deeper architecture, IOT, Blockchain - where does UX fit? ) Design is first touch point (first impression) Nothing is really new anymore, it’s expected Then Now
  • 9. Almost Every Industry You can Think of…
  • 10. What does the user want expect subconsciously? (on trend) me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me, me
  • 11. Install? Really? Less options Bad ux not accepted Message based Less fatigue, exact context Allow it into my life Is the app really of value? Habitual experiences You should know me - Habits Good design expected One tap interactions (Uber, push pizza) Speech, natural flow (Alexa) My base for everything Context: Everyday Use
  • 12. X Im hooked emoji... % Meh! From This To This This? …the average person downloads zero apps per month, and spends 80 percent of their time in just three of the apps they do use… Denis Mortensen, CEO X.ai No apps… Is there a need?
  • 14. “…utilising chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context. Chris Messina
  • 15. The net result is that you and I will be talking to brands and companies over Facebook Messenger, WhatsApp, Telegram, Slack, and elsewhere before year’s end, and will find it normal.” Chris Messina
  • 16. Messaging / Bot UX Messaging as a core interaction paradigm (early days) People, services and brands (conversational Commerce, micro services) Vocabulary / usable words / natural language (short & concise) User environment Typing or speech AI results logic - scenario matrix Deeper testing of scenarios Tone & personality Automation = Architecture / Systems (IA) Amazing opportunities for designers… Notifications Buy Thanks, here to help...
  • 17. A UX / Design Party Has Started… Bot Integration Slack / Brand Integration / APIs New Brand Paradigms - Sound? Enterprise Tools New Design Languages Messenger - CNN Google Allo iOS 10Amy (Cc: amy@x.ai) Scheduling Assistants (personal / emotion) Concise InteractionsNew Heuristic Levels
  • 18. Speech Paradigms (early days)… Anchor - Social Media ‘Ok Google’ SUX?
  • 20. box.com Enterprise Web App / Tool monotony… (contagious design)
  • 21. coinbase.com Enterprise Web App / Tool monotony… (contagious design)
  • 22. kissmetrics.com Enterprise Web App / Tool monotony… (contagious design)
  • 23. Flat design commonality - To complexion reduction Common paradigms are good Background / simplified UI - Black & white UI, (Instagram / Medium) Many startup platforms look similar, becoming one brand - Needs (deeper UX / UI consideration) Reduction in colour Focus on typography - Weights, fonts and placement Applied across, (Websites / Mobile Apps / Blogs / SaaS Web Apps) Background UI
  • 24. Background UI Medium Apple Music Apple Music
  • 30. User experience requires a willingness to be wrong until you are right, to explore until the best answer is found, and to question answers when they are no longer best. Robert Hokeman Jnr
  • 31. @UX_UI_Guy mark@uxguy.commark.swaine acadame ux in your pocket www.uxguy.com www.uxacadame.com