A practical introduction to Web analytics for technical communicators
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A solid foundation in Web analytics helps technical communicators prioritize and optimize content delivery. In this session, we will demonstrate how you can gain insight from the numbers you derive using Web analytics tools. We will discuss Web analytics terminology, tools, strategies, case studies, and techniques that you can start using as soon as you get back to work.
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A practical introduction to Web analytics for technical communicators
- 1. A practical introduction to Web analytics for technical communicators Samartha Vashishtha and Vikrant Rai Adobe Systems
- 2. What gets measured gets managed. - Peter Drucker Measure user engagement Identify priority content Discover areas for value-added content Act on quantitative feedback Why analyze
- 4. Built-in dashboards in several tools... Many ways to analyze
- 5. Report suite KPIs Traffic vs conversion Key concepts
- 6. ...and calculated metrics Key traffic parameters
- 8. Time spent on page Visitor retention Bounce rate Exit rate Page flow reports Content engagement
- 9. Clicks to page Referring domains Referrer types Search terms Content discoverability
- 10. Geosegments Languages Devices/Operating Systems Browsers/Display characteristics Content experience
- 14. Next and previous page flows Sample reports
- 15. Video analytics
- 17. this URL... Example: Analytics-driven document
- 19. Thank you!