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Otto Kekäläinen
                          Akademy 2012
                         Tallin 2012-07-11




How to get the masses to use
       Free Software
VALO-CD?

   Vapaita ja Avoimen Lähdekoodin Ohjelmia
   Free and Open Soruce Software
       Translated into Finnish
       Easy to use, high quality software
       One program for each usage
       100% Free
Why VALO-CD?
General Linux/FOSS campaign
           2004-2007
Ubuntu.fi
  2006-2008
Problems
   For the general population
       Installing anything is a strain
       Learing new stuff is difficult
       They just want to get stuff done – now!
                    Browser
                    Text editor
                    E-mail
   Push vs. Pull
       Windows → Linux -migration not viable
Solution
Look and feel good – focus on UX
Look and feel good – focus on UX
Real software come in boxes?
Does it work?
Statistics

   72 000 unique visitors since 2008
   114 000 visits with 390 000 page loads
   About 1000 downloads per month

   Firefox market share in Finland >50% in the
    end of 2008
VALO-CD presentation (Akademy 2012)
Why it matters?




Network effects
  ODT, SVG, OGG, HTML5...
valo-cd.net/wiki
VALO-CD in English
   was released in Feb 2012.

Now we are looking for resellers,
        small and big!

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VALO-CD presentation (Akademy 2012)