VCO Infographic
- 1. Making the Right Choice for Checkout With eCommerce growing at four times the rate of traditional commerce, it’s critical that paying online is as easy as shopping in a brick-and-mortar store. A fast and easy online checkout experience is key to getting customers from shopping cart to purchase. A new comScore study shows that Visa Checkout is more effective than other checkout options in converting shoppers into buyers. Greater conversion means increased sales. With such a direct benefit to an online retailer’s bottom line, it’s clear that the time to adopt Visa Checkout is now. Visa Checkout Helps Consumers Speed through Checkout Faster Single Sign-in Faster Checkout Customers enter card and address information one time when creating a Visa Checkout account. Once the account has been created, a customer simply enters her username and password. It’s just a few clicks and she’s done! Did You Know That...? …Visa Checkout conversion rates from the merchant shopping cart are higher than those for either PayPal Express Checkout or traditional checkout.1 Visa Checkout enrolled customers completed 69% of transactions from the shopping cart.1 The difference is clear: Visa Checkout enrolled customers achieve 17 percentage points higher lift in conversion rate compared to PayPal Express Checkout customers. FASTER PayPal Express Checkout customers have a 49% higher conversion rate when compared to traditional checkout customers1 95% say sign-up was easy2 Visa Checkout enrolled customers completed transactions from the shopping cart page 22% faster than did customers using a merchant’s traditional checkout process1 VISA CHECKOUT conversion TRADITIONAL CHECKOUT conversion Visa Checkout provides an easy and secure purchase experience for customers… …and Visa Checkout customers want to return for more shopping Visa Checkout Customers are Highly Active Online and are Likely to Shop The Demographics1 Visa Checkout customers are highly active in visiting online shopping sites. are satisfied with their experience and say they are likely to continue using Visa Checkout2 96% feel secure making a purchase with Visa Checkout2 95% 96% Skew toward women, aged 25 – 44, with two children in the household Consumers with a diverse range of incomes Represent a wide range of ethnicities and geographies They spend more time online, and consume more content. Visa Checkout customers spent 46 hours online and viewed more than 4,000 pages of content in December, 20141 expressing a passion for information. Compared to overall customers, Visa Checkout customers have significantly more page views on average at shopping-related sites, particularly in retail (especially apparel and department stores), technology, education, health, and lifestyle (particularly food) categories. Pages/visitor lift for Visa Checkout customers compared to total customers1 Difference in comparison to total customers Difference in comparison to total customers VISA CHECKOUT customers 46 hours TOTAL customers 38 hours Sources 1 / comScore 2015 Visa Checkout Study, commissioned by Visa. Based on data from the comScore research panel of one million U.S. PC/laptop users, August-December 2014. 2 / Millward Brown Visa Checkout Customer Experience, March, 2015; commissioned by Visa. Based on data from an online survey of 1,241 U.S. consumers. VISA CHECKOUT customers 4,372 pages TOTAL customers 3,466 pages hours per customer1 pages visited per customer1 PAYPAL EXPRESS CHECKOUT conversion Visa Checkout enrolled customers have a 66% higher conversion rate when compared to traditional checkout customers1 CONFIRMED The average transaction size for Visa Checkout orders is 7% higher than non-Visa Checkout orders among retail and travel sites studied.1 +68% FOOD +20% HEALTH +38% FAMILY & PARENTING +51% JEWELRY, LUXURY GOODS, ACCESSORIES +42% SOCIAL MEDIA +11% DEPARTMENT STORES +37% APPAREL +84% TECHNOLOGY +93% HOTEL/RESORTS +45% RETAIL USERNAME PASSWORD