Just Effin' Do It
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I recently taught at the VCU Continuing Education class. This talk is about how we have to get doing (and stop theorizing so much) to create solutions for today's landscape.
Just Effin' Do It
- 1. just effinʼ do it #BBHchat @seth_weisfeld @uberblond
- 2. what do creatives want?
- 3. what do creatives want? they donʼt know (ask five creatives what they want; youʼll get different answers)
- 4. what do creatives need?
- 5. what do creatives need? planners that get it... really get it
- 6. yes the world has changed
- 7. the way we work is changing
- 8. the way we build brands changes every day
- 10. chillax
- 11. yes the world has changed thatʼs okay, so can you
- 12. the way we work is changing
- 13. the big idea isnʼt dead the big insight is dead
- 14. define the problem curate the environment so the entire team can create the solution(s)
- 15. the new planner collaborative open brave ego-less always on insights obsessed
- 18. the way we build brands changes every day
- 20. behavior not blather conversation not shouting momentum not one-off dynamic not static intuitive not regimented portable not permanent innovation not iteration useful not self-serving and for chrissakes the answer isnʼt always a facebook app
- 21. brand humanism is the new black
- 22. “if my brand does this, will it make friends?”
- 23. why does my brand need friends? friends listen friends share friends are loyal friends forgive friends come back friends are where itʼs at in this changed world
- 24. how do you make friends? itʼs not about the models itʼs not about a shiny brand architecture itʼs not about the one perfect brief itʼs about understanding the culture of the platforms
- 25. understanding is not reading theory understanding is doing
- 26. more doing more understanding less academia
- 28. figure out a personal passion project pitch it to your team your team chooses one and together creates a digital ecosystem for it... tonight
- 29. some examples
- 30. the rules not a personal blog/brand uses at least 2 digital platforms bonus: a real world component
- 31. the deliverables the challenge it takes on the insights that feed the solution the idea the digital ecosystem/ propagation principles your definition of success what do you do if it goes big?