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Video Content Marketing

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Anwesha Ray
Anwesha Ray

Video content marketing involves using video in various forms to promote brands, products, and services. It has been empowered by increased bandwidth and video consumption. Videos can be used for advertising by buying ad space or posting on platforms like YouTube. There are many types of video marketing including brand films, educational videos, explainer videos, testimonials, 360 videos, email videos, animated videos, and product videos. Research shows that video outperforms other content, increases the chances of front page Google results, and the human brain processes visuals much faster than text. As video traffic continues to grow significantly, it will dominate future marketing strategies.

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Video Content Marketing
What is Video Content Marketing? Video marketing can be defined as all uses of video contents to promote a brand, product or service.Video marketing can take many different forms. It has been empowered by the increase in bandwidth and video consumption. Videos can be used for advertising purposes by buying ad spaces (in-stream video, in- banner video, etc.) or by simply posting a video on a video platform (e.g., YouTube) and looking for viral dissemination.
Video Content Marketing
Why should you indulge in video content marketing? 1. Adding a video can increase the chance of a front page Google result by 53 times. 2. Recent research shows that 71% of marketers claim videos outperform any other marketing content. 3. The humane and emotional factor leaves a lasting impression as compared to heavy content. 4. No one has time to read through long articles - but make the video fun and short and your audience will grow exponentially. 5. Product page demos resulted in 30% rise in sales. 6. The human brain processes visuals 60,000 times faster than text according to HubSpot. 7. Videos are usually presented as stories, and stories are 22x more memorable than facts.
Video Content Marketing
What are the different types?
Brand Film The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
Educational Videos A lot of target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives. Example: Ted Talk videos.
It begins as a way to show a customer how to do something more efficiently. These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results. Example: Make Up Tutorials, Phone hacks etc. Explainer Videos
TestimonialsNearly every content strategy includes success stories from customers and clients, and this is another area where video can really make those messages shine. Video testimonials don’t just tell a great story, they enable customers to tell those stories themselves, in their own voices. This creates a much more powerful resource for both marketing and sales purposes.
360 degree video Another novel concept – 360° videos are a stunning and captivating way for publishers and content creators to share immersive stories, places and experiences with their viewers. Examples: Behind-The Scenes, event sneak peaks, product features, travelogues.
Email Video This nurturing is often done through email marketing, using contact information you obtained earlier to send users targeted content.What better content to send than a video to catch the attention of your users? Give them a dose of surprise and differentiate yourself by using a video at this stage. Example: Video Resumes, product videos etc.
Animated Videos Animated videos are perfect for companies that have complex products and services that can be difficult to explain, which is why the most popular types of animated video are landing page explainer videos. Whiteboard animations are an extremely affordable and popular type of explainer video that’s currently trending.
Product Videos Product reviews are a staple in the world of corporate video, but they are so for a reason. Because they’re effective. Nothing helps more than showing how your product or service works in practice to convince your viewers of its benefits.
Facts: • Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year. • By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. • Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. • YouTube receives more than one billion unique visitors every month – that's more than any other channel.
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Video Content Marketing

  • 2. What is Video Content Marketing? Video marketing can be defined as all uses of video contents to promote a brand, product or service.Video marketing can take many different forms. It has been empowered by the increase in bandwidth and video consumption. Videos can be used for advertising purposes by buying ad spaces (in-stream video, in- banner video, etc.) or by simply posting a video on a video platform (e.g., YouTube) and looking for viral dissemination.
  • 4. Why should you indulge in video content marketing? 1. Adding a video can increase the chance of a front page Google result by 53 times. 2. Recent research shows that 71% of marketers claim videos outperform any other marketing content. 3. The humane and emotional factor leaves a lasting impression as compared to heavy content. 4. No one has time to read through long articles - but make the video fun and short and your audience will grow exponentially. 5. Product page demos resulted in 30% rise in sales. 6. The human brain processes visuals 60,000 times faster than text according to HubSpot. 7. Videos are usually presented as stories, and stories are 22x more memorable than facts.
  • 6. What are the different types?
  • 7. Brand Film The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium.
  • 8. Educational Videos A lot of target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives. Example: Ted Talk videos.
  • 9. It begins as a way to show a customer how to do something more efficiently. These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”- and “hack”-themed queries in the search results. Example: Make Up Tutorials, Phone hacks etc. Explainer Videos
  • 10. TestimonialsNearly every content strategy includes success stories from customers and clients, and this is another area where video can really make those messages shine. Video testimonials don’t just tell a great story, they enable customers to tell those stories themselves, in their own voices. This creates a much more powerful resource for both marketing and sales purposes.
  • 11. 360 degree video Another novel concept – 360° videos are a stunning and captivating way for publishers and content creators to share immersive stories, places and experiences with their viewers. Examples: Behind-The Scenes, event sneak peaks, product features, travelogues.
  • 12. Email Video This nurturing is often done through email marketing, using contact information you obtained earlier to send users targeted content.What better content to send than a video to catch the attention of your users? Give them a dose of surprise and differentiate yourself by using a video at this stage. Example: Video Resumes, product videos etc.
  • 13. Animated Videos Animated videos are perfect for companies that have complex products and services that can be difficult to explain, which is why the most popular types of animated video are landing page explainer videos. Whiteboard animations are an extremely affordable and popular type of explainer video that’s currently trending.
  • 14. Product Videos Product reviews are a staple in the world of corporate video, but they are so for a reason. Because they’re effective. Nothing helps more than showing how your product or service works in practice to convince your viewers of its benefits.
  • 15. Facts: • Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year. • By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. • Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. • YouTube receives more than one billion unique visitors every month – that's more than any other channel.