Vietnam mobile web and mobile app market overview
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According to a report on Vietnam's mobile advertising market: - 79% of ad impressions on the InMobi network in Vietnam are on mobile apps, while 21% are on mobile websites. - Android continues to be the dominant mobile operating system with a 33% share of impressions, followed by Nokia OS at 29% and iOS at 19%. - Samsung is the top mobile device manufacturer, led by the Galaxy Y phone, while the iPhone and iPad also have strong shares of impressions.
Vietnam mobile web and mobile app market overview
- 1. VIETNAM MARKET OVERVIEW 79% Ad impressions on InMobi network in Vietnam are on mobile apps. 48.5% 9.8% – 23.2 + - Percentage point change since QE Jan 2013 QE April 2013 QE Jan 2013 Handset Share Of Impressions Manufacturer’s Share Of Impressions -0.3 21% Ad impressions on InMobi network in Vietnam are on mobile websites. www.inmobi.com / insights@inmobi.com / @InMobi QE April 2013 Apple iPhone Samsung Galaxy Y Apple iPad Nokia classic Samsung Galaxy S II Tablets and Connected Devices Smartphones Mobile App Mobile Web + 19.1 + 4.0 Since Q4 2012 +15.6 -7.2 14.0% 7.5% 5.1% 2.3% +7.0 Android Nokia OS iOS 31.6% 26.7% 19.4% 41.7% Feature Phones 1.9% Android continues to grow and has maintained its top spot in the OS race Device Share Of Impressions 33% 29% 19% 3% 2% 2% Others -6.8 +0.6 +7.0 -1.5 +0.1 +0.8 12% OS Share Of Impressions Key Insight for QE April 2013 QE April 2013 Since QE Jan 2013 + - Percentage point change since QE Jan 2013 QE April 2013