This document is the presentation "Water Words That Work: Make a Splash With Your Communications" by Eric Eckl released under a Creative Commons license. The presentation discusses improving communications about water issues by building citizens' confidence in themselves and their ability to make a difference through small actions. It presents survey results showing confidence is key to conservation behaviors and that current communications can undermine confidence. The "Water Words That Work" method aims to change communications to use plain language and focus on building confidence.
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Water Words that Work
1. This presentation is released under a
Creative Commons 3.0 license. For
more information:
http://creativecommons.org/licenses/by-nc-sa/3.0/us/
Monday, September 21, 2009
2. Water Words That Work
Make a Splash With Your Communications
Eric Eckl
10/02/2009
Monday, September 21, 2009
3. Introduction
“…much more effective than
our previous approaches.”
– Andrew Pelloso,
Indiana Department of Environmental Management
3
Monday, September 21, 2009
4. Introduction
“...get a better response
since I started… I get more
questions than I used to
get.”
– Ted Withrow,
Kentucky Division of Water
4
Monday, September 21, 2009
5. Introduction
“... we received more response via
phone calls, emails, and notes....than
anything we have previously done. You
have a made us a believer.”
-- Jeremiah Johnson
Beckley (WV) Sanitary Board
5
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7. What’s the X Factor?
Recently Bought Environmentally Friendly Products 7
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8. What’s the X Factor?
0.6
60%
0.45
38% 0.3
0.15
Group A 0
Group B
Recently Bought Environmentally Friendly Products 7
Monday, September 21, 2009
9. What’s the X Factor?
Recently Bought Environmentally Friendly Products 7
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10. What’s the X Factor?
Reminded others to be environmentally conscious 8
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11. What’s the X Factor?
0.5
47%
0.375
0.25
27%
0.125
Group A 0
Group B
Reminded others to be environmentally conscious 8
Monday, September 21, 2009
12. What’s the X Factor?
Reminded others to be environmentally conscious 8
Monday, September 21, 2009
13. What’s the X Factor?
Voted for the candidate with the best environmental record 9
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14. What’s the X Factor?
0.4
32% 0.3
0.2
17% 0.1
Group A 0
Group B
Voted for the candidate with the best environmental record 9
Monday, September 21, 2009
15. What’s the X Factor?
Voted for the candidate with the best environmental record 9
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16. What’s the X Factor?
Recently donated to environmental causes 10
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17. What’s the X Factor?
0.3
30%
0.225
18% 0.15
0.075
Group A 0
Group B
Recently donated to environmental causes 10
Monday, September 21, 2009
18. What’s the X Factor?
Recently donated to environmental causes 10
Monday, September 21, 2009
23. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
Monday, September 21, 2009
24. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
Monday, September 21, 2009
25. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
Monday, September 21, 2009
26. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
Monday, September 21, 2009
27. This Presentation
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
• We can’t count on the media to improve our
sloppy or thoughtless communication for much
longer
Monday, September 21, 2009
28. This Presentation:
The Water Words That Work Method
14
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29. Water is a High Priority
15
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30. Water is a High Priority
15
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31. Water is a High Priority
16
Monday, September 21, 2009
32. Water is a High Priority
16
Monday, September 21, 2009
106. Recap
• Confidence is the key to conservation actions
from citizens -- not information
Monday, September 21, 2009
107. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
Monday, September 21, 2009
108. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
Monday, September 21, 2009
109. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
Monday, September 21, 2009
110. Recap
• Confidence is the key to conservation actions
from citizens -- not information
• Ohioans think what you do is important and they
want you to succeed
• But our poor communications saps citizens’
confidence in themselves
• Our poor communications amount to de facto
elitism that exclude many people
• We can’t count on the media to improve our
sloppy or thoughtless communication for much
longer
Monday, September 21, 2009
111. This Presentation:
The Water Words That Work Method
53
Monday, September 21, 2009