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Water Words that Work

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This document is the presentation "Water Words That Work: Make a Splash With Your Communications" by Eric Eckl released under a Creative Commons license. The presentation discusses improving communications about water issues by building citizens' confidence in themselves and their ability to make a difference through small actions. It presents survey results showing confidence is key to conservation behaviors and that current communications can undermine confidence. The "Water Words That Work" method aims to change communications to use plain language and focus on building confidence.

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This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/ Monday, September 21, 2009
Water Words That Work Make a Splash With Your Communications Eric Eckl 10/02/2009 Monday, September 21, 2009
Introduction “…much more effective than our previous approaches.” – Andrew Pelloso, Indiana Department of Environmental Management 3 Monday, September 21, 2009
Introduction “...get a better response since I started… I get more questions than I used to get.” – Ted Withrow, Kentucky Division of Water 4 Monday, September 21, 2009
Introduction “... we received more response via phone calls, emails, and notes....than anything we have previously done. You have a made us a believer.” -- Jeremiah Johnson Beckley (WV) Sanitary Board 5 Monday, September 21, 2009
12,000 Participants! Monday, September 21, 2009
What’s the X Factor? Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
What’s the X Factor? 0.6 60% 0.45 38% 0.3 0.15 Group A 0 Group B Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
What’s the X Factor? Recently Bought Environmentally Friendly Products 7 Monday, September 21, 2009
What’s the X Factor? Reminded others to be environmentally conscious 8 Monday, September 21, 2009
What’s the X Factor? 0.5 47% 0.375 0.25 27% 0.125 Group A 0 Group B Reminded others to be environmentally conscious 8 Monday, September 21, 2009
What’s the X Factor? Reminded others to be environmentally conscious 8 Monday, September 21, 2009
What’s the X Factor? Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
What’s the X Factor? 0.4 32% 0.3 0.2 17% 0.1 Group A 0 Group B Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
What’s the X Factor? Voted for the candidate with the best environmental record 9 Monday, September 21, 2009
What’s the X Factor? Recently donated to environmental causes 10 Monday, September 21, 2009
What’s the X Factor? 0.3 30% 0.225 18% 0.15 0.075 Group A 0 Group B Recently donated to environmental causes 10 Monday, September 21, 2009
What’s the X Factor? Recently donated to environmental causes 10 Monday, September 21, 2009
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Confidence Monday, September 21, 2009
Group B agrees with this statement: “The actions of a single person like me won’t make any difference…” 12 Monday, September 21, 2009
This Presentation Monday, September 21, 2009
This Presentation • Confidence is the key to conservation actions from citizens -- not information Monday, September 21, 2009
This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed Monday, September 21, 2009
This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves Monday, September 21, 2009
This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people Monday, September 21, 2009
This Presentation • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people • We can’t count on the media to improve our sloppy or thoughtless communication for much longer Monday, September 21, 2009
This Presentation: The Water Words That Work Method 14 Monday, September 21, 2009
Water is a High Priority 15 Monday, September 21, 2009
Water is a High Priority 15 Monday, September 21, 2009
Water is a High Priority 16 Monday, September 21, 2009
Water is a High Priority 16 Monday, September 21, 2009
Corroboration 17 Monday, September 21, 2009
Corroboration 17 Monday, September 21, 2009
Corroboration 18 Monday, September 21, 2009
Corroboration 18 Monday, September 21, 2009
Water Still Tops Global Warming! Monday, September 21, 2009
Water Still Tops Global Warming! Monday, September 21, 2009
Water Still Tops Global Warming! Monday, September 21, 2009
Communications and Confidence Monday, September 21, 2009
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“Biodiversity” Monday, September 21, 2009
“Biodiversity” Monday, September 21, 2009
“Biodiversity” Monday, September 21, 2009
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TMDL Impervious surface Hydrograph Nonpoint source pollution And so forth… And so on… Monday, September 21, 2009
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What’s A Watershed? 31 Monday, September 21, 2009
What’s A Watershed? 32 Monday, September 21, 2009
What’s A Watershed? 52% 48% Guess Right Guess Wrong 32 Monday, September 21, 2009
What’s A Watershed? 33 Monday, September 21, 2009
What’s A Watershed? It’s a drain pool! 33 Monday, September 21, 2009
What’s A Watershed? 34 Monday, September 21, 2009
What’s A Watershed? 0.8 77% 69% 0.6 58% 47% 0.4 0.2 Education 0 High School Some College B.A./B.S. MBA, Ph.D. 34 Monday, September 21, 2009
What’s A Watershed? 0.8 77% 69% 0.6 58% 47% 70% 0.4 0.2 Education 0 High School Some College B.A./B.S. MBA, Ph.D. 34 Monday, September 21, 2009
What’s A Watershed? 35 Monday, September 21, 2009
What’s A Watershed? Where you go to the bathroom? 35 Monday, September 21, 2009
What’s A Watershed? 36 Monday, September 21, 2009
What’s A Watershed? 0.7 64% 0.525 36% 0.35 0.175 By Gender 0 Women Men 36 Monday, September 21, 2009
What’s A Watershed? 37 Monday, September 21, 2009
What’s A Watershed? Water...Shed...? 37 Monday, September 21, 2009
What’s A Watershed? 38 Monday, September 21, 2009
What’s A Watershed? 0.7 65% 53% 58% 0.525 36% 0.35 0.175 By Race 0 Black Asian Hispanic Caucasian 38 Monday, September 21, 2009
What’s A Watershed? 0.7 65% 53% 58% 0.525 36% 24% 0.35 0.175 By Race 0 Black Asian Hispanic Caucasian 38 Monday, September 21, 2009
What’s a Watershed? 39 Monday, September 21, 2009
What’s a Watershed? Sweating, I guess? 39 Monday, September 21, 2009
What’s a Watershed? English First Language English Second Language 40 Monday, September 21, 2009
What’s a Watershed? 18% 82% English First Language English Second Language 40 Monday, September 21, 2009
Changing With The Times Monday, September 21, 2009
Where they get their information Monday, September 21, 2009
Where they get their information Monday, September 21, 2009
Where they get their information Monday, September 21, 2009
Monday, September 21, 2009
Goodbye: Mass Media Monday, September 21, 2009
Goodbye: Mass Media Hello:“Nonpoint Source Information” Monday, September 21, 2009
More And More Choices Reaching Smaller and Smaller Audiences Monday, September 21, 2009
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Source: Advertising Age, February, 2008 Monday, September 21, 2009
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Monday, September 21, 2009
Old School 50 Monday, September 21, 2009
Old School 50 Monday, September 21, 2009
New School 51 Monday, September 21, 2009
New School 51 Monday, September 21, 2009
Recap Monday, September 21, 2009
Recap • Confidence is the key to conservation actions from citizens -- not information Monday, September 21, 2009
Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed Monday, September 21, 2009
Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves Monday, September 21, 2009
Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people Monday, September 21, 2009
Recap • Confidence is the key to conservation actions from citizens -- not information • Ohioans think what you do is important and they want you to succeed • But our poor communications saps citizens’ confidence in themselves • Our poor communications amount to de facto elitism that exclude many people • We can’t count on the media to improve our sloppy or thoughtless communication for much longer Monday, September 21, 2009
This Presentation: The Water Words That Work Method 53 Monday, September 21, 2009

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