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C.E.S.A.R - a private, non-profit and self sustainable center that innovates in products, services and companies with Information and Communication Technologies (ICTs). Since its foundation in 1996, the center helps companies throughout the innovation life cycle - from the study of contexts, design and prototyping ideas, to developing solutions in various sectors.

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When it is about ICTs* it is common to see several approaches trying to fit problems into new technologies. *ICTs - Information and Communication Technologies
OR EVEN WORSE, CREATING PROBLEMS JUST TO USE THESE “COOL NEW TECHNOLOGIES”.
SORRY! BUT THIS IS NOT INNOVATION
Since 1996 we are doing innovation with ICTs, so we mean it when we say… THERE IS NO RECIPE TO INNOVATE.
BUT HERE IS A CLUE Innovation needs to be inside-out from the core of your business. Furthermore, it needs to be from real problems and necessities and not from technology. And its inception is on consumers, whoever they are. ICTs    COMPANY ISSUES CONSUMERS NEEDS PRODUCT ISSUES MARKET DYNAMICS   
Thinking from your customers’ perspective seems to be working really well around the globe
AND THIS IS A TRULY SUSTAINABLE AND USER-CENTERED INNOVATION.
THERE IS NOT A RECIPE, BUT IT CAN BE SYSTEMATIZED AND SCALABLE.
YOU JUST NEED TO... FIND WHERE YOUR PROBLEM IS AND HAVE A PROCESS TO ALLOW INNOVATION TO HAPPEN.
BUT TO DO THAT YOU DON'T NEED JUST AN ICT COMPANY...
…YOU NEED AN INNOVATION COMPANY.
And here it is where we come in :)
IF YOU CAN FIND WHERE YOUR PROBLEM IS…
WE CAN HELP YOU WITH THE PROCESS Studies and Research Ideation Evaluation Prototyping 1 2 34 PIC CESAR’s Innovation Process
WE HAVE A QUALIFIED SENIOR TEAM WE HAVE THE EXPERTISE WE HAVE THE MARKET VIEW
WE ALREADY HAVE DONE IT BEFORE. Actually we have done it several times and for many industries.
Cases
CLIENT: An Indian division of a global player in the hardware industry. CHALLENGE: Find new technologies to attend masses of poor people in need for education in developing countries such as India. In this eighteen-month project, it was studied interactions between teacher and students in classroom to emulate a real environment for a new and effective distance learning model. It was researched and tested several devices and cases of use of classrooms interactions. APPROACH: PIC – C.E.S.A.R’s Innovation Process, User-centered Design, Usability Studies, Computer Vision. Case: Defining a New Distance Learning Experience Consultants specialized in Remote Learning; methods; Psychologists; Software Engineers; Testing Engineers; UX Designers; Engineer specialized in Computer Vision. TECHNICAL PROFILE
CLIENT: A Brazilian company which is a leader provider of finance automation solutions. CHALLENGE: To redesign a user-centered interface POS software solution. During seven weeks, it was applied the C.E.S.A.R’s innovation process to underpin the actual software use, and thereafter to develop a complete new interface for it. In addition to the studies, it was also delivered a graphical user-interface that was developed in Java Swing. APPROACH: User-centered innovation, Usability, Prototyping, Java Swing. Case: Point-of-Sale (POS) Software Interface Redesign UX Researcher; UX Designer; Software Engineer specialized in Java Swing. TECHNICAL PROFILE
Case: Mobile Solution for Taxi Fleet CLIENT: A Brazilian startup company which is a provider of mobile services. CHALLENGE: Research, Prototyping and Development of a mobile automated solution to find cabs and suggest routes based in contexts. The solution was compounded of mobile and web application modules to make the communication between user and taxi driver quicker and more efficient. APPROACH: Quick ethnography, Ideation, Prototyping of hardware and software, Embedded Systems. Electronics engineers (Embedded Systems), Graphic Designers, Usability Engineers, Software Engineers, Testing Engineers. TECHNICAL PROFILE
TECHNICAL PROFILE CLIENT: A brazilian company provider of financial services and hardware. CHALLENGE: Consulting in user experience to identify trends patterns in the use of new security technologies for ATM machines. It was delivered a prototype of a new concept of an ATM that was direct result of several usability studies with users. APPROACH: Field Research; Ideation techniques; Definition of requests to prototyping; Embedded Systems. UX Researcher; UX Designer; Software Engineer, Electronics engineers (Embedded Systems), Case: Redesign of an ATM machine Researchers in the field observing the use of ATMs by clients.
SO WE CAN BE PART OF YOUR INNOVATION CHAIN TOO
YOU JUST HAVE TO THINK FROM THE CORE OF THE PROBLEM
AND LET US HELP YOU TO INNOVATE INSIDE-OUT
THINK OF INNOVATION, THINK OF US. http:// cesar.org.br

More Related Content

We dont have recipes

  • 1. we do not have recipes
  • 2. When it is about ICTs* it is common to see several approaches trying to fit problems into new technologies. *ICTs - Information and Communication Technologies
  • 3. OR EVEN WORSE, CREATING PROBLEMS JUST TO USE THESE “COOL NEW TECHNOLOGIES”.
  • 4. SORRY! BUT THIS IS NOT INNOVATION
  • 5. Since 1996 we are doing innovation with ICTs, so we mean it when we say… THERE IS NO RECIPE TO INNOVATE.
  • 6. BUT HERE IS A CLUE Innovation needs to be inside-out from the core of your business. Furthermore, it needs to be from real problems and necessities and not from technology. And its inception is on consumers, whoever they are. ICTs    COMPANY ISSUES CONSUMERS NEEDS PRODUCT ISSUES MARKET DYNAMICS   
  • 7. Thinking from your customers’ perspective seems to be working really well around the globe
  • 8. AND THIS IS A TRULY SUSTAINABLE AND USER-CENTERED INNOVATION.
  • 9. THERE IS NOT A RECIPE, BUT IT CAN BE SYSTEMATIZED AND SCALABLE.
  • 10. YOU JUST NEED TO... FIND WHERE YOUR PROBLEM IS AND HAVE A PROCESS TO ALLOW INNOVATION TO HAPPEN.
  • 11. BUT TO DO THAT YOU DON'T NEED JUST AN ICT COMPANY...
  • 13. And here it is where we come in :)
  • 14. IF YOU CAN FIND WHERE YOUR PROBLEM IS…
  • 15. WE CAN HELP YOU WITH THE PROCESS Studies and Research Ideation Evaluation Prototyping 1 2 34 PIC CESAR’s Innovation Process
  • 16. WE HAVE A QUALIFIED SENIOR TEAM WE HAVE THE EXPERTISE WE HAVE THE MARKET VIEW
  • 17. WE ALREADY HAVE DONE IT BEFORE. Actually we have done it several times and for many industries.
  • 18. Cases
  • 19. CLIENT: An Indian division of a global player in the hardware industry. CHALLENGE: Find new technologies to attend masses of poor people in need for education in developing countries such as India. In this eighteen-month project, it was studied interactions between teacher and students in classroom to emulate a real environment for a new and effective distance learning model. It was researched and tested several devices and cases of use of classrooms interactions. APPROACH: PIC – C.E.S.A.R’s Innovation Process, User-centered Design, Usability Studies, Computer Vision. Case: Defining a New Distance Learning Experience Consultants specialized in Remote Learning; methods; Psychologists; Software Engineers; Testing Engineers; UX Designers; Engineer specialized in Computer Vision. TECHNICAL PROFILE
  • 20. CLIENT: A Brazilian company which is a leader provider of finance automation solutions. CHALLENGE: To redesign a user-centered interface POS software solution. During seven weeks, it was applied the C.E.S.A.R’s innovation process to underpin the actual software use, and thereafter to develop a complete new interface for it. In addition to the studies, it was also delivered a graphical user-interface that was developed in Java Swing. APPROACH: User-centered innovation, Usability, Prototyping, Java Swing. Case: Point-of-Sale (POS) Software Interface Redesign UX Researcher; UX Designer; Software Engineer specialized in Java Swing. TECHNICAL PROFILE
  • 21. Case: Mobile Solution for Taxi Fleet CLIENT: A Brazilian startup company which is a provider of mobile services. CHALLENGE: Research, Prototyping and Development of a mobile automated solution to find cabs and suggest routes based in contexts. The solution was compounded of mobile and web application modules to make the communication between user and taxi driver quicker and more efficient. APPROACH: Quick ethnography, Ideation, Prototyping of hardware and software, Embedded Systems. Electronics engineers (Embedded Systems), Graphic Designers, Usability Engineers, Software Engineers, Testing Engineers. TECHNICAL PROFILE
  • 22. TECHNICAL PROFILE CLIENT: A brazilian company provider of financial services and hardware. CHALLENGE: Consulting in user experience to identify trends patterns in the use of new security technologies for ATM machines. It was delivered a prototype of a new concept of an ATM that was direct result of several usability studies with users. APPROACH: Field Research; Ideation techniques; Definition of requests to prototyping; Embedded Systems. UX Researcher; UX Designer; Software Engineer, Electronics engineers (Embedded Systems), Case: Redesign of an ATM machine Researchers in the field observing the use of ATMs by clients.
  • 23. SO WE CAN BE PART OF YOUR INNOVATION CHAIN TOO
  • 24. YOU JUST HAVE TO THINK FROM THE CORE OF THE PROBLEM
  • 25. AND LET US HELP YOU TO INNOVATE INSIDE-OUT
  • 26. THINK OF INNOVATION, THINK OF US. http:// cesar.org.br