Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

web analytics overview

•Download as PPTX, PDF•
•

an overview of data analytics techniques and technologies that is necessary for any digital marketer. for more information about digital marketing please contact: mnabizadeh@aut.ac.ir

1 of 12

1

OVERVIEW OF WEB ANALYTICS Based on the book: Web Analytics Demystified by Eric T. Peterson Presented by: Masih Nabizadeh

2

WHAT IS WEB ANALYTICS? • Web analytics can have a wide variety of definitions but is ultimately focused on a single goal: “ Understanding the online experience such that it can be improved. “ • Web analytics is the assessment of a variety of data, including Web traffic , web-based transactions, web server performance usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience online.

3

Techniques & technologies used in web analytics • Web Traffic Data • Web Transaction Data • Web Server Performance Data

4

Techniques & technologies used in web analytics • Web Traffic Data - Most popular source - Is informed by an application making a record of the request for information being received. • Web Transaction Data • Web Server Performance Data

5

Techniques & technologies used in web analytics • Web Traffic Data • Web Transaction Data - These data points such as number of customers, number of orders and average size of transactions should be available to the web analytics process. • Web Server Performance Data

6

Techniques & technologies used in web analytics • Web Traffic Data • Web Transaction Data • Web Server Performance Data - The effect of technology lag on visitor experience can be examined within the context of web performance data.

7

10-second rule • One tenth of the second id the limit for a user to feel that a system is responding immediately when engaged in a task • One second id the limit for a user’s flow to remain uninterrupted, allowing them to notice a delay but not losing the feeling of direct connection with the task. • Ten second is the upper limit for keeping users focused on a single task. When faced with delays of ten seconds or longer, users have a tendency to engage in side task or become frustrated with the lack of system response.

8

Web Server Performance Data • One of the key factors to consider when analyzing the visitor experience on your website is “how long do your pages take to download?” since the answer is different for different types of connections, you need to take this one step further and ask “ How do our visitors connect to our web site?”

9

Examining PageWeights You make the user wait long periods user is more likely to abandon the process

10

User submitted information & related sources The value of user survey and polling to the web analytics process is the ability to collect more than just raw data ; you are actually able to collect user opinions and feedback.

11

IntegratedForms-based Data Segment your visitors

12

Continuous Improvement Process Measure change Verifyanalyze Define

More Related Content

web analytics overview

  • 1. OVERVIEW OF WEB ANALYTICS Based on the book: Web Analytics Demystified by Eric T. Peterson Presented by: Masih Nabizadeh
  • 2. WHAT IS WEB ANALYTICS? • Web analytics can have a wide variety of definitions but is ultimately focused on a single goal: “ Understanding the online experience such that it can be improved. “ • Web analytics is the assessment of a variety of data, including Web traffic , web-based transactions, web server performance usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience online.
  • 3. Techniques & technologies used in web analytics • Web Traffic Data • Web Transaction Data • Web Server Performance Data
  • 4. Techniques & technologies used in web analytics • Web Traffic Data - Most popular source - Is informed by an application making a record of the request for information being received. • Web Transaction Data • Web Server Performance Data
  • 5. Techniques & technologies used in web analytics • Web Traffic Data • Web Transaction Data - These data points such as number of customers, number of orders and average size of transactions should be available to the web analytics process. • Web Server Performance Data
  • 6. Techniques & technologies used in web analytics • Web Traffic Data • Web Transaction Data • Web Server Performance Data - The effect of technology lag on visitor experience can be examined within the context of web performance data.
  • 7. 10-second rule • One tenth of the second id the limit for a user to feel that a system is responding immediately when engaged in a task • One second id the limit for a user’s flow to remain uninterrupted, allowing them to notice a delay but not losing the feeling of direct connection with the task. • Ten second is the upper limit for keeping users focused on a single task. When faced with delays of ten seconds or longer, users have a tendency to engage in side task or become frustrated with the lack of system response.
  • 8. Web Server Performance Data • One of the key factors to consider when analyzing the visitor experience on your website is “how long do your pages take to download?” since the answer is different for different types of connections, you need to take this one step further and ask “ How do our visitors connect to our web site?”
  • 9. Examining PageWeights You make the user wait long periods user is more likely to abandon the process
  • 10. User submitted information & related sources The value of user survey and polling to the web analytics process is the ability to collect more than just raw data ; you are actually able to collect user opinions and feedback.