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Webinar - The Keys of Social Media Success

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Marketing expert Drew McLellan discusses how businesses can leverage social media to drive leads, sign ups and customer engagement. Awesome webinar!

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The Keys of Social Media Success Drew McLellan, Publisher/Editor, Drew’s Marketing Minute
Agency owner Smart Brief on Social Media Advisory Board #15 Junta42 Content Marketing blogs #92 AdAge’s Top 150 Marketing blogs Agency consultant - AMR
No such luck
No such luck
Social Media plan for agency New Biz plan/augmentati on Sell this process to clients
Webinar - The Keys of Social Media Success
My question…
86% of B2B & 82% of B2C companies say they’re using social media 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% Forrester of B2C marketers
86% of B2B & 82% of B2C companies say they’re using social media 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work Forrester
Webinar - The Keys of Social Media Success
Society of Digital Agencies, 2012
Society of Digital Agencies, 2012
Society of Digital Agencies, 2012
Society of Digital Agencies, 2012
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
Webinar - The Keys of Social Media Success
Part cobbler’s children’s shoes Part fear of the all you can eat buffet Part fear of trying to keep up Part we jumped in without a real plan Part we’ve always been pretty good at selling what we don’t do for ourselves
Traditional marketing is about dressing your product/service up and putting it on display. You’re going out on the town and you’re going to look fine! The timing, the look, the message – all pre-planned. It’s deliberate. Social media is about saying to people…. come over any time. You can’t fake much in your bathrobe and curlers. It’s organic.
You can fake it for awhile but….
sooner or later, they’re going to see through it.
It’s never going to be on fire
Retain current clients Up-sell new services to clients Generate new leads Shorten the sales cycle
What social media can deliver long-term: Awareness Traffic (to the hub) Leads (trials, info/sample requests, we get on the short list) Buzz/Mentions Community members/advocates Customer Support Reputation Stewardship/Management Employee Recruitment Long term Sales These deliverables will earn us: Revenue/Savings Attention Longevity (customers, employees, word of mouth referrals) New clients/customers
Like Community Know Trust Search Consistency Content
Can I subscribe to your blog quickly and easily? Email AND RSS? When was your last post? How often do you post? Are your social icons easy to find? Above the fold? Go to your website – do all your social links connect where they should? Go to your Twitter and FB pages – what’s your posting frequency? Who/what is your content about – your agency and clients? Your blog’s photos – of you/authors or the topic? Are you photos tagged for SEO? What’s your mix of curated versus created content? Do you duplicate the same content on FB and Twitter?
Is your agency ready for this?
Do you have a social media policy in place?
Do you have a listening post set up?
Have we defined success?
What’s worth 5+ hours a week?
Webinar - The Keys of Social Media Success
drew@mclellanmarketing.com

More Related Content

Webinar - The Keys of Social Media Success

  • 1. The Keys of Social Media Success Drew McLellan, Publisher/Editor, Drew’s Marketing Minute
  • 2. Agency owner Smart Brief on Social Media Advisory Board #15 Junta42 Content Marketing blogs #92 AdAge’s Top 150 Marketing blogs Agency consultant - AMR
  • 5. Social Media plan for agency New Biz plan/augmentati on Sell this process to clients
  • 8. 86% of B2B & 82% of B2C companies say they’re using social media 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% Forrester of B2C marketers
  • 9. 86% of B2B & 82% of B2C companies say they’re using social media 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work Forrester
  • 11. Society of Digital Agencies, 2012
  • 12. Society of Digital Agencies, 2012
  • 13. Society of Digital Agencies, 2012
  • 14. Society of Digital Agencies, 2012
  • 22. Part cobbler’s children’s shoes Part fear of the all you can eat buffet Part fear of trying to keep up Part we jumped in without a real plan Part we’ve always been pretty good at selling what we don’t do for ourselves
  • 23. Traditional marketing is about dressing your product/service up and putting it on display. You’re going out on the town and you’re going to look fine! The timing, the look, the message – all pre-planned. It’s deliberate. Social media is about saying to people…. come over any time. You can’t fake much in your bathrobe and curlers. It’s organic.
  • 24. You can fake it for awhile but….
  • 25. sooner or later, they’re going to see through it.
  • 26. It’s never going to be on fire
  • 27. Retain current clients Up-sell new services to clients Generate new leads Shorten the sales cycle
  • 28. What social media can deliver long-term: Awareness Traffic (to the hub) Leads (trials, info/sample requests, we get on the short list) Buzz/Mentions Community members/advocates Customer Support Reputation Stewardship/Management Employee Recruitment Long term Sales These deliverables will earn us: Revenue/Savings Attention Longevity (customers, employees, word of mouth referrals) New clients/customers
  • 29. Like Community Know Trust Search Consistency Content
  • 30. Can I subscribe to your blog quickly and easily? Email AND RSS? When was your last post? How often do you post? Are your social icons easy to find? Above the fold? Go to your website – do all your social links connect where they should? Go to your Twitter and FB pages – what’s your posting frequency? Who/what is your content about – your agency and clients? Your blog’s photos – of you/authors or the topic? Are you photos tagged for SEO? What’s your mix of curated versus created content? Do you duplicate the same content on FB and Twitter?
  • 31. Is your agency ready for this?
  • 32. Do you have a social media policy in place?
  • 33. Do you have a listening post set up?
  • 34. Have we defined success?