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Webinar analytics & social roi

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This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.

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Pinterest Analytics & Social ROI Webinar
“It’s my top priority to ensure you drive real business results from your Pinterest Marketing initiatives.” Alex Littlewood Head of Customer Success @Pinfluencer #Pinfluencer Facebook.com/pinfluencer @Pinfluencers
What We’ll Cover Today 1. Pinterest. Who Cares? 2. What Can We Measure? • Pinners, Advocates, and Influencers • Pins & Boards • Competitors • Traffic, conversion, sales, and ROI 3. Pinterest Promotions 4. Questions
Audience Poll #1 & 2
Pinterest. Who Cares?
Pins from the website 80% Re-Pins in Pinterest • Visits • Page Views • Conversion Viral Reach Impressions Clicks
Social is Constantly Evolving Users Users Users  Life Ledger  Now!  Aspiration Brands Brands Brands  Engagement  News  Uncover  Brand Building  Support Purchase Intent  Feedback  Social ROI 92% trust recommendations from friends & family above all else when making purchase decisions. Source: Nielsen April 2012
Some Important Data About • 3rd Most Popular Social Network in the US • Fastest Growing in History • 4th largest Website traffic driver in the world, more than:  Yahoo  Bing  Twitter  Google ads
Some Important Data About These are BIG spenders < 17 18-24 25-34 35-44 45-54 55-64 65+ • 79% Users are Women • Pinners are Predominantly 25-54 • Women control 80%+ of US Consumer Spending Source: ComScore, Fast Company
Some Important Data About Click traffic from Pinterest Average Page views / visit 7.0 4.1 2.7 AOV (Average Order Value) $180 $80 $69 1,000M User Base % of 11% By Network Socially 550M Driven Shopping Sessions 86% 25M Source: Comscore, Rich Relevance
Audience Poll #3 & 4
What Can We Measure?
Top Level KPI’s What can you do with it? • Understand the “pinworthiness” of your website • Track the virality of your content with Re-Pin Rates • Monitor Follower growth • Discover new Pinners that haven’t pinned before • Graph all your data to visualize trends
Pinners, Advocates, and Influencers Influencers Few to Many Advocates What can you do with it? Many to Many Many • Identify Pinners most engaged time of day, then schedule Pins • Follow, Like, and Comment to establish contact and relationship • Analyze their pinning activity • Build campaigns in other channels: FB, Twitter, email • Organize “follower appreciation” events/campaigns
Content Optimization: Pins & Boards What can you do with it? •Build a promotion around most popular pins (i.e Top 5 Dresses) •Pin / Re-Pin •Learn what content is popular in Pinterest to inform inventory and future merchandising decisions Boards Test board curation strategies • A/B Pins • Virality popular content from within the app Revenue • By Pin most • By • By Pins / Re-Pins • By Clicks • By Followers • By Site Visits • By Engagement Score • By Page Views • By Likes/Comments • By Engagement Score • By Likes/Comments
Competitors What can you do with it? • Identify competitors engaged and influential pinners and connect to attract them to your brand • Monitor their activity and learn from their mistakes, or react to their wins. • Understand competitor content strategies • Monitor and benchmark against performance • Competitors Activity • Top Pins from Website • Engaged and Influential Pinners • Most Engaged Boards
Traffic, Conversion, Sales & ROI Pinfluencer is the first Social Media Management technology to integrate with all these web analytics providers: What can you do with it? • Benchmark sales performance WoW & MoM • Drive up Revenue and/or Visits per pin • Optimize Pinterest content strategy and web “Pinworthiness” to drive desired results • Fast and hard proof of True Social ROI!
Pinterest Promotions
Pinterest Promotions Strategy 1. Identify Biz Objectives & Define Success 2. Optimize Content 3. Promote, Promote, Promote 4. Test Best Practices. Iterate and improve!
Drive Engagement & Viral Reach! Powered by • Contests • Sweepstakes • Coupons • Giveaways • And more!
Visit the Pinfluencer Blog to Watch Our Promotions Best Practices Webinar
Pinfluencer – Our Technology
The Marketing and Analytics Suite for
Customer Support Strategic Training Tech Support Insights • Pinterest Expertise • Pinfluencer • Account • Pinterest Data Features & Administration & Analytics Functionality • Data • Whitepapers • Best Practices Management • Webinars • Whitepapers • Whitepapers • Case Studies • Webinars 300+ Clients 10 Million+ Pinners 2,000+ Brands 30 Million + Pins
Brands and Retailers use Pinfluencer
Publishers, Media, and Agencies use Pinfluencer
Questions?
THANK YOU! Sign up for a Trial @ www.Pinfluencer.com For a Demo contact Kris@Pinfluencer.com

More Related Content

Webinar analytics & social roi

  • 2. “It’s my top priority to ensure you drive real business results from your Pinterest Marketing initiatives.” Alex Littlewood Head of Customer Success @Pinfluencer #Pinfluencer Facebook.com/pinfluencer @Pinfluencers
  • 3. What We’ll Cover Today 1. Pinterest. Who Cares? 2. What Can We Measure? • Pinners, Advocates, and Influencers • Pins & Boards • Competitors • Traffic, conversion, sales, and ROI 3. Pinterest Promotions 4. Questions
  • 6. Pins from the website 80% Re-Pins in Pinterest • Visits • Page Views • Conversion Viral Reach Impressions Clicks
  • 7. Social is Constantly Evolving Users Users Users  Life Ledger  Now!  Aspiration Brands Brands Brands  Engagement  News  Uncover  Brand Building  Support Purchase Intent  Feedback  Social ROI 92% trust recommendations from friends & family above all else when making purchase decisions. Source: Nielsen April 2012
  • 8. Some Important Data About • 3rd Most Popular Social Network in the US • Fastest Growing in History • 4th largest Website traffic driver in the world, more than:  Yahoo  Bing  Twitter  Google ads
  • 9. Some Important Data About These are BIG spenders < 17 18-24 25-34 35-44 45-54 55-64 65+ • 79% Users are Women • Pinners are Predominantly 25-54 • Women control 80%+ of US Consumer Spending Source: ComScore, Fast Company
  • 10. Some Important Data About Click traffic from Pinterest Average Page views / visit 7.0 4.1 2.7 AOV (Average Order Value) $180 $80 $69 1,000M User Base % of 11% By Network Socially 550M Driven Shopping Sessions 86% 25M Source: Comscore, Rich Relevance
  • 12. What Can We Measure?
  • 13. Top Level KPI’s What can you do with it? • Understand the “pinworthiness” of your website • Track the virality of your content with Re-Pin Rates • Monitor Follower growth • Discover new Pinners that haven’t pinned before • Graph all your data to visualize trends
  • 14. Pinners, Advocates, and Influencers Influencers Few to Many Advocates What can you do with it? Many to Many Many • Identify Pinners most engaged time of day, then schedule Pins • Follow, Like, and Comment to establish contact and relationship • Analyze their pinning activity • Build campaigns in other channels: FB, Twitter, email • Organize “follower appreciation” events/campaigns
  • 15. Content Optimization: Pins & Boards What can you do with it? •Build a promotion around most popular pins (i.e Top 5 Dresses) •Pin / Re-Pin •Learn what content is popular in Pinterest to inform inventory and future merchandising decisions Boards Test board curation strategies • A/B Pins • Virality popular content from within the app Revenue • By Pin most • By • By Pins / Re-Pins • By Clicks • By Followers • By Site Visits • By Engagement Score • By Page Views • By Likes/Comments • By Engagement Score • By Likes/Comments
  • 16. Competitors What can you do with it? • Identify competitors engaged and influential pinners and connect to attract them to your brand • Monitor their activity and learn from their mistakes, or react to their wins. • Understand competitor content strategies • Monitor and benchmark against performance • Competitors Activity • Top Pins from Website • Engaged and Influential Pinners • Most Engaged Boards
  • 17. Traffic, Conversion, Sales & ROI Pinfluencer is the first Social Media Management technology to integrate with all these web analytics providers: What can you do with it? • Benchmark sales performance WoW & MoM • Drive up Revenue and/or Visits per pin • Optimize Pinterest content strategy and web “Pinworthiness” to drive desired results • Fast and hard proof of True Social ROI!
  • 19. Pinterest Promotions Strategy 1. Identify Biz Objectives & Define Success 2. Optimize Content 3. Promote, Promote, Promote 4. Test Best Practices. Iterate and improve!
  • 20. Drive Engagement & Viral Reach! Powered by • Contests • Sweepstakes • Coupons • Giveaways • And more!
  • 21. Visit the Pinfluencer Blog to Watch Our Promotions Best Practices Webinar
  • 22. Pinfluencer – Our Technology
  • 23. The Marketing and Analytics Suite for
  • 24. Customer Support Strategic Training Tech Support Insights • Pinterest Expertise • Pinfluencer • Account • Pinterest Data Features & Administration & Analytics Functionality • Data • Whitepapers • Best Practices Management • Webinars • Whitepapers • Whitepapers • Case Studies • Webinars 300+ Clients 10 Million+ Pinners 2,000+ Brands 30 Million + Pins
  • 25. Brands and Retailers use Pinfluencer
  • 26. Publishers, Media, and Agencies use Pinfluencer
  • 28. THANK YOU! Sign up for a Trial @ www.Pinfluencer.com For a Demo contact Kris@Pinfluencer.com

Editor's Notes

  1. Alex Littlewood – Head of Customer SuccessI’ve been a marketing strategist in many capacities, going on 10 yearsMy #1 priority is clients finding success with Pinterest as a part of their larger Social Media, Marketing, and general business strategies.Please keep in touch with us by fanning and following, and for todays webinar use #PFwebinar, which will be monitored during the webinar by our CEO SharadVerma