This document summarizes a webinar about using Pinterest analytics and social media ROI. The webinar covers measuring key Pinterest metrics like pinners, pins, boards, traffic and sales. It discusses identifying influential pinners and optimizing content. The webinar also explains how to run Pinterest promotions to drive engagement. Finally, it introduces the Pinfluencer tool for Pinterest marketing and analytics.
2. “It’s my top priority to
ensure you drive real
business results from
your Pinterest
Marketing initiatives.”
Alex Littlewood
Head of Customer Success
@Pinfluencer #Pinfluencer
Facebook.com/pinfluencer
@Pinfluencers
3. What We’ll Cover Today
1. Pinterest. Who Cares?
2. What Can We Measure?
• Pinners, Advocates, and Influencers
• Pins & Boards
• Competitors
• Traffic, conversion, sales, and ROI
3. Pinterest Promotions
4. Questions
6. Pins from the website 80%
Re-Pins in
Pinterest
• Visits
• Page Views
• Conversion
Viral Reach
Impressions
Clicks
7. Social is Constantly Evolving
Users Users Users
Life Ledger Now! Aspiration
Brands Brands Brands
Engagement News Uncover
Brand Building Support Purchase Intent
Feedback Social ROI
92% trust recommendations from friends & family
above all else when making purchase decisions.
Source: Nielsen April 2012
8. Some Important Data About
• 3rd Most Popular Social
Network in the US
• Fastest Growing
in History
• 4th largest Website
traffic driver in the
world, more than:
Yahoo
Bing
Twitter
Google ads
9. Some Important Data About
These are BIG spenders
< 17 18-24 25-34 35-44 45-54 55-64 65+
• 79% Users are Women • Pinners are Predominantly 25-54
• Women control 80%+ of US
Consumer Spending
Source: ComScore, Fast Company
10. Some Important Data About
Click traffic from Pinterest
Average Page views / visit
7.0 4.1 2.7
AOV
(Average Order Value)
$180 $80 $69
1,000M
User Base % of 11%
By Network Socially
550M Driven
Shopping
Sessions 86%
25M
Source: Comscore, Rich Relevance
13. Top Level KPI’s
What can you do with it?
• Understand the “pinworthiness” of your website
• Track the virality of your content with Re-Pin Rates
• Monitor Follower growth
• Discover new Pinners that haven’t pinned before
• Graph all your data to visualize trends
14. Pinners, Advocates, and Influencers
Influencers
Few to Many
Advocates
What can you do with it? Many to Many Many
• Identify Pinners most engaged time of day, then schedule Pins
• Follow, Like, and Comment to establish contact and relationship
• Analyze their pinning activity
• Build campaigns in other channels: FB, Twitter, email
• Organize “follower appreciation” events/campaigns
15. Content Optimization: Pins & Boards
What can you do with it?
•Build a promotion around most popular pins (i.e Top 5 Dresses)
•Pin / Re-Pin
•Learn what content is popular in Pinterest to inform inventory
and future merchandising decisions
Boards Test board curation strategies
• A/B Pins
• Virality popular content from within the app Revenue
• By Pin most • By
• By Pins / Re-Pins • By Clicks
• By Followers • By Site Visits
• By Engagement Score • By Page Views
• By Likes/Comments • By Engagement Score
• By Likes/Comments
16. Competitors
What can you do with it?
• Identify competitors engaged and influential pinners and
connect to attract them to your brand
• Monitor their activity and learn from their mistakes, or react to
their wins.
• Understand competitor content strategies
• Monitor and benchmark against performance
• Competitors Activity • Top Pins from Website
• Engaged and Influential Pinners • Most Engaged Boards
17. Traffic, Conversion, Sales & ROI
Pinfluencer is the first
Social Media
Management technology
to integrate with all these
web analytics providers:
What can you do with it?
• Benchmark sales performance WoW & MoM
• Drive up Revenue and/or Visits per pin
• Optimize Pinterest content strategy and web “Pinworthiness” to
drive desired results
• Fast and hard proof of True Social ROI!
28. THANK YOU!
Sign up for a Trial
@
www.Pinfluencer.com
For a Demo contact
Kris@Pinfluencer.com
Editor's Notes
Alex Littlewood – Head of Customer SuccessI’ve been a marketing strategist in many capacities, going on 10 yearsMy #1 priority is clients finding success with Pinterest as a part of their larger Social Media, Marketing, and general business strategies.Please keep in touch with us by fanning and following, and for todays webinar use #PFwebinar, which will be monitored during the webinar by our CEO SharadVerma