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The Basics of How To Add and
Edit Posts, Pages and
Blogrolls/Links
(with SEO tips)
Cssfounder.co.inCssfounder.co.in

Welcome
This guide shows you how to basically create and edit posts,
pages and links in Wordpress 3,01+. Only the essentials are
presented along with recommendations for fundamental SEO. It is
designed to be used as you follow along in your Wordpress site.

How to Log Into YourWordpress Administration
Depending upon how your Wordpress-based site navigation is set up, you may be able
to log-in directly from your site. Type in /login after your domain name like
 http://northeastwebdesign.com/login
Fig. 1Fig. 1

How to Log Into YourWordpress Administration
 You always can go directly to the Wordpress Administration log-in by going to your web
site and typing “/wp-admin/” after your Wordpress URL. For example:
http://northeastwebdesign.com/wp-admin
 You should see a screen like the one above (Fig. 2)
Fig. 2Fig. 2

Fig. 3Fig. 3

Writing a New PostWriting a New Post
To start writing a new post for your web site, click the Add New link in the Posts menuTo start writing a new post for your web site, click the Add New link in the Posts menu
(Fig. 5(Fig. 5 ((AA))).).
If you don’t see, the Posts menuIf you don’t see, the Posts menu, click on the Expand/Contract triangle which is, click on the Expand/Contract triangle which is
located where thelocated where the red arrowred arrow is pointing.is pointing.
Fig. 5Fig. 5
AA

Tips On Tags
Tags are key words or phrases that help your target audience find the right
content. They are used extensively by various search engines. You should have
no more than 2-5 tags per entry.
Your tags must be relevant to your content or you will be penalized by the
search engines. Your tags should appear in the body of your entry in exactly
the same way. For example, the tag “energy therapy” is not the same as
“energy therapies” or “energy techniques”.
You should be using the tags/keyword phrases that are the most relevant to
your target audience and your content should be built around your
tags/keyword phrases.
You should use a few tags often. You don’t want a bunch of tags that are used
only once or twice on your site. The more often you use a tag, the more
significant it becomes to the search engines.
You should use tags/keyword phrases that people actually search for. It
doesn’t do any good to use the tag “cooking porcupine” if no one is searching
on that phrase.

Adding &Editing Links
 You should see a yellow band across the top, below the Add New Link
heading, that says Link added (A).
 For more tips, information and resources, you can go to:
http://northeastwebdesign.com and check the Articles and Resources.
Fig. 45Fig. 45
AA
© copyright 2008-2009, Carolyn E. Cooper. All Rights Reserved. (© copyright 2008-2009, Carolyn E. Cooper. All Rights Reserved. (http://carolynecooper.comhttp://carolynecooper.com))

Fig. 4Fig. 4
The Dashboard
Let’s clarify the terms “Posts” (A) and “Pages” (B) in Wordpress. Normally, you will
want to write a new Post. “Posts” are organized around categories (e.g., Blog, News,
Products, Articles, Services, Resources, Healthy Snacks) while “Pages” have no
category and stand alone (e.g., Contact Us, Legal Disclaimer, Terms of Service,
Thank You for Shopping With Us).
AA
BB

Why Write Posts instead of Pages?
 If you use “posts” and “categories”, Wordpress can organize your site
navigation and information architecture for you. This is one of the biggest
advantages to using a Content Management System (CMS) program instead
of coding individual web pages by hand.
 Organizing around posts can also improve your SEO rankings, especially if you
create categories based on your keyword phrases.
 Don’t be surprised if you never write a “page” after your site is set up. So plan
on writing a new post. Let’s write one now!
*N ote: Posts are entries organized*N ote: Posts are entries organized
by categories autom atically m akingby categories autom atically m aking
the site m ore user-friendly for you,the site m ore user-friendly for you,
your visitors and search engines.your visitors and search engines.

Writing a New Post
 You are now at the “Add New Post” screen. Before you start typing, notice that
the left-hand navigation menus remain the same. Also, notice the names of
your input boxes: Title and Entry. The Title will be the title of your posts while the
Entry will be the content or body of your post.
 Before you type your entry, let’s talk about the importance of Titles.
Fig. 6Fig. 6
{{
NavigationMenusNavigationMenus
A. This is the Title input boxA. This is the Title input box
B. This is the Entry or ContentB. This is the Entry or Content
input box.input box.

Tips On Titles
Ideally, your post title should contain at least one of your keywords or phrases.
This improves your SEO (search engine optimization).
Don’t make the title too long or keyword stuffed. Assuming “aging” is one of
your keywords, “Top 10 Tips for Healthy Aging” is better than “Top 10 Aging Tips
for Optimal Aging No Matter What Your Age”.
Choose your title before you start to write. Otherwise, Wordpress’s auto-save
feature may assign the title before you’ve perfected it.
Always spell-check your title before saving. Why? Because you should...
NEVER change the title of a post once you have saved and published it (i.e.,
made it public). Changing a post title can cause all kinds of problems both for
your site navigation, and for your SEO. Get your title right before you write.

Writing a New Post
 Type your post’s title in the Title Input Box (A).
 Next, put your text into the Entry/Content input box (B). You can type the text or
copy-and-paste it into the box.
 Next, you’ll add some tags.
Fig. 7Fig. 7
AA
ThisistheTitleof your new postThisistheTitleof your new post
And hereisthecontent (or body) of your post entry.And hereisthecontent (or body) of your post entry.
BB

Writing a New Post — Adding Tags
 The tag entry box is on the right-hand side of the screen.
 Type your tags/keyword phrases separated by comas in the Tags input box (A).
 Then click on the Add button (B).
Fig. 8Fig. 8
AA
BB

Writing a New Post — Adding Tags
 After clicking on the Add button, you should see a list of your tags below “Tags
used on this post” (A).
 You’re almost done, but before you publish, let’s choose a category and
decide whether to allow comments or not.
Fig. 9Fig. 9
AA

Writing a New Post — Selecting a Category
 Scroll down until you see Categories box (A).
• To select a category for your post, click the check box beside the category name.
 Your list of categories will be different than the one in Fig. 10. If you have not
created any categories, the default category “Uncategorized” will be listed. You’ll
learn about adding categories later.
Fig. 10Fig. 10
AA
Current Categories
with check boxes to select
{{

Writing a New Post — Comments
 At the bottom of your Post entry screen, you’ll see a box labeled “Discussion”
with 2 check boxes (A). This allows you to control whether site visitors can
submit a comment about this post. The default setting allows comments. There
can be SEO advantages to allowing comments, however, if you do not want to
allow comments on this post, click the check box so that the checkbox is
cleared.
AA
Fig. 11Fig. 11

Writing a New Post — Publishing
 You have a Title, Body Content, Tags, assigned a Category and decided
whether or not to allow comments. You’re now ready to publish (i.e. make the
post visible on the web) your first post. Scroll back to the top of the page.
• To publish, click the publish button (A).
Fig. 12Fig. 12
AA

 A few moments after clicking the Publish button, the screen should refresh and you will
see a yellow band across the top with the notice “Post published” and a link to “View
post” (A).
• To view your new post, click the View post link.
AA
Fig. 13Fig. 13

 And you should see your brand new post on your web site. Congratulations! You’ve
created your first post.
 But wait there’s more, (like removing this bogus post from your site). Next we’ll look at
basic editing.
Fig. 14Fig. 14

Editing a Post
 To begin editing a Post, return to your Wordpress Administration:
 Click the “Site Admin” link of your web site navigation (under Admin or Meta)
(for example, (A) ), OR
 Click the Back button of your web browser, OR
 Type in the URL to you WP Admin in your browser
(for example, http://northeastwebdesign.com/wp-admin)
Fig. 15Fig. 15
AA

Editing a Post
 However, you get to your WP Administration, the important thing is the Posts link
in the left-hand Posts navigation box (A).
• Click on the Posts link.
Fig. 16Fig. 16
AA

Editing a Post
 You should see a list of all of your posts similar to Fig. 17. The top-most post
should be the one you just published.
• To edit a post, click on the post’s title (A).
Fig. 17Fig. 17
AA

Editing a Post
 You should see your example post with the title, content, tags and category
filled in. You’ll notice one little difference — the Publish box now has an Update
Post button instead of Publish (A).
 Now notice the row of icons just above your body content. These are your basic
editing buttons. [Do the icon buttons look different?] Make certain you are in Visual
edit mode by clicking on the Visual tab (B). ]
Fig. 17Fig. 17
AA
BB

Editing a Post
 Let’s format some text.
• Highlight some text and the click the Bold button (A).
Fig. 18Fig. 18
AA

Editing a Post
 Your highlighted text should now appear bold.
 So let’s talk about all the icon buttons and what they do.
• Click on the last icon (A)..
Fig. 18Fig. 18
AA

Editing a Post — The Editing Icons In Detail
1 Bold
2 Italic
3 Strikethrough: Used most often to denote a correction or change from the original text.
4 Bulleted List
5 Numbered List
6 Blockquote: Indents a paragraph both right and left. This will look different depending upon your theme’s
stylesheet.
7 Paragraph Alignment: Left, Center, Right
8 Link/Unlink: For adding or removing a web hyperlink. The icons are grayed out until text is highlighted.
9 More Tag: Inserts the word “More” and a link to the complete post allowing you to set the excerpt for a post ends in
archive and other aggregate pages.
10 Spellcheck Toggle: Turns the spellchecker on and off. When on, misspelled words are underlined in red.
11 Expanded Menu Bar — Click on this icon to show (or hide) the second row of icons. There are very few of the
additional editing features that you’ll need right now, but there are a few useful ones. These include:
12 Formatting List — This provides a drop-down list of additional HTML codes, such as Headings, that can be used to
format text.
13 Copy-and-Paste Plain Text — Click on this icon when you are pasting plain text, such as text from a web page, into
your post.
14 Copy-and-Paste MS Word Text — Click this icon when you are pasting text that was original written in Microsoft
Word to avoid the custom editing code and characters that MS Word uses are not pasted into your post. It also
makes for safer posts, ensuring your aren’t copying some hidden code that can be carried from MS Word.
15 Special character palette — If you want to use a special character, such as a foreign character or a financial or
math symbol, clicking on this button where give you a pop-up window of HTML entities that you can click on to insert
a character.
Fig. 19Fig. 19

Editing a Post — Add a Hyperlink
 Let’s add a hyperlink to our sample post.
• Highlighted some text and then click the Link icon button (A).
• A pop-up form should appear. Type in the URL of the link (e.g., http://google.com).
• You can also choose the “target window” for your link from the Target drop-down menu if you
want the link to open in a new window.
• You don’t need to worry about “Title” and “Class” at this point. Just ignore for the moment.
Fig. 20Fig. 20
AA

 You can always cut-and-paste a URL from your browser which is very helpful for
long web addresses (or if you concerned about typos.)
• Once you have your URL in place, click the Insert button (A).
Fig. 21Fig. 21
AA

 You should see you hyperlink in color and underlined (A).
 Before we jump into adding photos or other media, let’s take a look at what
the actual HTML code is looking like.
• Click on the HTML tab at the top of the input box (B).
Fig. 22Fig. 22
AA
BB

Editing a Post — HTMLView
 Aren’t you glad you don’t have to hand-code the HTML? It can be useful to
look at the HTML. Note that each of the HTML code tags come in pairs. If you
seem to have a formatting error that you can’t correct, be sure you have both
tags and that only the text you want is between the tags. Now let’s return to
Visual view.
• Click on the Visual tab at the top of the input box (A).
Fig. 23Fig. 23
AA
Everything between the strong tagsEverything between the strong tags
will be bold. “strong” is HTML for bold.will be bold. “strong” is HTML for bold.
Everything betweenEverything between
theanchor or “a” tagstheanchor or “a” tags
isalink.isalink.

Editing a Post — Adding Photos and OtherMedia
 The Upload/Insert Menu sits just above the editing icons row (A). The first icon
looks like a film slide or framed picture, depending upon your view. This is the
add photo or image icon button.
 Place your cursor where you want to place your photo in the content body
input box.
 Now click on the Add Photo icon button.
Fig. 24Fig. 24
{{
Upload Menu
Add Photo/ImageAdd Photo/Image
Add VideoAdd Video
Add MusicAdd Music
Add Other File Types, e.g. PDFAdd Other File Types, e.g. PDF
AA

 The Add an Image pop-up form should appear.
 To add a photo/image from your computer, click the Browse button or select files
button.
 A window of your computer directory should appear. Navigate to the photo/image that
you want to use and double-click on it. (You also may click on the Open button).
The photo/image file will be uploaded to the web server.
Fig. 25Fig. 25

 Once the photo/image is uploaded, you should see a thumbnail of your photo/image
and the information input form.
 The Title field should be filled in with the file name of your photo, but you should change
it to something more descriptive and, if possible, using a relevant keyword phrase (A).
Search engines check your image title and alt tags.
 The Caption field is very important (B). Let’s take a moment to look at why.
Fig. 26Fig. 26
**If you get a permission error or can’t see your**If you get a permission error or can’t see your
photo/image, you may need to set the permission onphoto/image, you may need to set the permission on
your /uploads and/or your /wp-content directories toyour /uploads and/or your /wp-content directories to
777. And if you do not know what this means, ask777. And if you do not know what this means, ask
your server administrator or support team.your server administrator or support team.
Click the X in the left-hand corner of the input box andClick the X in the left-hand corner of the input box and
go on to the next section for now.go on to the next section for now.
AA
BB

 While the photo/image Title field is important because it’s also used in determining Page
Ranking by search engines, the Caption field is very important for a number of reasons:
 First, the caption text becomes the alternative (alt) attribute text in the image tag. The
alt attribute is used by browsers for the visually impaired or when the image link is broken.
 Second, Google and other search engines are giving more weight to the text in the alt
attribute when determining search rankings. Your captions can make a big impact on
your SEO.
 Third, since the 196o’s it’s been known in marketing that over 90% will read the caption
of a photo even if they don’t read anything else.
 So the ideal caption should be relevant to your topic, contain your main point or call to
action and include one of your keyword phrases. It’s a lot of work for a short sentence!
It’s worthwhile to put a little time and thought into your photo/image captions.
 No matter how tempting, NEVER keyword stuff your captions. Google will penalize your
Page Rank for attempting to scam them.

 Now you should have your Title field and your Caption field typed in. The Description
field isn’t important. It’s only used to described the photo in the WP Administration
Media list.
 When the image is placed in your post, a link to another page or to the full-size image
can be attached. You can link your image to any web address by typing or copying-
and-pasting the URL in the Link URL field (A). By default, Wordpress automatically fills in
the URL of the full-size image file. If you don’t want any link attached to your image, click
the None button (B).
Fig. 27Fig. 27
AA
BB

 Alignment (A) determines how your text wraps around the image in your post:
None means the body text won’t wrap around but sit above or below the
image.
Left puts the body text to the right side of the image. Center means that image
will be centered in the body text. Right puts the body text to the left side of the
picture.
• Click the radio button next to your choice of image alignment.
Fig. 28Fig. 28
AA

 You have several choices in display Size (A). Thumbnail places small version of
the image in the post. Medium places a larger version. If the Large setting has
been specified in your set up, the pixel size will be listed. Or you can place the
Full size image in the post. WP 2.9 puts the pixel size below each of your options
(B). If you don’t know the maximum width of your content column, your safest
choice is Medium with a link to the full-size image (File URL) in the Link URL field.
• Click the radio button next to your choice of image size.
Fig. 29Fig. 29
AA
BB

 Once you have the Title, Caption, Link URL, Alignment and Size fields
completed, you are ready to place your photo/image into your post — finally!
• Click the Insert into Post button (A).
Fig. 29Fig. 29
AA

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