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Website research - Abigail Baxter

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The website features a clean layout with a left sidebar menu and large central images. When images are clicked, the user is taken to pages with further details on Rihanna's various projects. The menu includes tabs for news, videos, photos, music albums, and her makeup, fashion, and charity lines. Images under each tab link out to additional pages or websites for that project, allowing the user to easily browse and learn more about Rihanna's multi-faceted career. The organized structure and abundant links provide a thorough overview of her work across music, beauty, fashion and philanthropy.

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When you first visit the website, this picture of his latest album pops up with 4 icons which if you click on take you to a page to purchase the album (on Apple Music, Spotify, Google Play or Amazon) After closing that, this is what the website looks like: The background is a picture of the artist in what looks like the middle of a desert with an American flag wrapped around him. In terms of appearance, I think the overall look of the website is aesthetically pleasing but I don’t think the layout is very clear. I think it could be improved perhaps by having a menu bar at the top with links to different pages rather than most of it being on one page as it is in the photo. There is an option to sign up for his newsletter which I think is quite useful for fans to keep up –to-date with him and what he’s doing. Underneath, similar to what was on the screen when I fist opened up the website, there are 5 social media icons (Facebook, Twitter, Instagram, YouTube and Spotify) these links if clicked on take you to his various social media pages which help to promote him and his social media accounts. If you keep scrolling, there is a selection of his YouTube videos to watch by pressing the arrows to switch songs. This works effectively to promote his music, new people visiting his website may be interested in some of his most popular songs and their official music videos which can be watched here. Underneath this is a clear list of all of his upcoming concerts and tour dates with locations and the option to either buy tickets or share. I think this is really useful because for people visiting the website with the hope of buying tickets it is very clear to find them and the link even takes you directly to the page where you can purchase them. Underneath this, there is a link to his Merchandise store. At the bottom of the page, the background seems to change to another photo of him, in the same setting. These photos must tile down the page. There are more direct links here to: RCA Records’ s website, Sony Music’s website along with an option to send feedback, read the privacy policy and terms and conditions. Summary Layout – overall I think the layout of the website is pretty good, I found it quite easy to navigate around and clear to find things but I think it could be improved by having a menu bar at the top; this would make it easier for visitors to find what they are looking for without scrolling down the whole page. I think the reason the website designer has chosen not to create a menu bar is a combination of two things; the first being that there isn’t enough information on the website to create different pages containing different information such as ‘merch’ ‘tour dates’ ect. The second reason as I think this is quite a common aspect of most websites, specifically shopping websites so perhaps this website doesn’t have one because it is trying to be unique. Usability – As for the usability of the website, I found it easy to use which direct links to many different pages being very helpful. Grid System – This website doesn’t have a grid system. Instead, the content is just layed out in the centre of the website. Buttons – In terms of buttons, there are a few but they aren’t very clear like buttons you would normally expect to see at the top of a website like headers. However, there some small icons that when clicked on take you to social media pages. These are quite small but other than the size they are quite helpful. Background, Font colour and images – the background for the website is made up of two very similar images of the artist creating a vibrant and bright mood. The images are laid out one underneath the other. As for the font colour, most of the font is either white, black or red matching with the images used for the background. Information – In terms of information, I think the basics
Summary Layout – I think overall the layout of the website is very clear due to the menu bar which allows anyone visiting the website to easily navigate around it. Usability - I found it easy to use which direct links to many different pages being very helpful. Grid System – This website doesn’t have a grid system, instead similar to the previous website the content is just laid out in the centre of the website and continues down the page. Buttons - In terms of buttons, there are quite a few which are very helpful in easy navigation of the website. However, there also some icons like on the music page that when clicked on take you to social media pages. Background, Font colour and images – the background for the website is dark and full of images of the artist an his albums. The images are laid out one underneath the other. As for the font colour, most of the font is either white, black or red matching with the brand image. Information – In terms of information, the basics are there like tour dates, links to merchandise and selection of music videos but I think there could be more information like maybe a section with information about the artist and how he got to where he is etc.. Legal Information – The legal information can be found at the bottom of the website such as: a link to the terms and conditions, privacy When you first visit the website, this is what it looks like: The background is a snippet of his most recent music video ‘Secrets’ When you click on the ‘Watch Now’ button is takes you to a new page, still on the website of the video where you can watch the whole thing. As for layout, I’d say that it is quite clear compared to the previous website I analysed as this one has a menu bar with several links to different pages within the website such as: News, Tour, Music, Videos and Store. There is also an option to log in meaning that fans can sign up and feel apart of a fan base, receiving emails and updates from the website. There is also a checkout button which is for purchasing merch. The ‘News’ page features a selection of recent news stories concerning music video releases, announcement of new merch collections and information and pictures from his most recent shows allowing fans to follow him and see what he’s doing. Each of these small images below, if clicked on take you to the full story and give details etc. of where to buy the merch or how the concert went etc.. As for the ‘Tour’ page, I was quite disappointed with the lack of information. On the tour page there is a large image with the name of his tour on it but other than this, there is no further information concerning his tour dates or how to eve get tickets for any upcoming tours he has going on. I tried clicking on the image hoping that it would be a link to another page with information regarding his tour but it wasn.t meaning I found this page rather pointless as it gives no actual information. The ‘Music’ page features a large image of his most recent album; STARBOY and direct links to listen to it on Spotify and album credits. The layout underneath is clear with all the songs from the album which can be listened to individually through Spotify. Underneath is all of his albums which are also available to listen to through Spotify. Each image of the albums is a link to a page very similar to the previous excluding the image and songs underneath the album. The Videos page is full of videos of the artist, ranging from music videos and in concert performance videos. The last tab of the website is Merchandise which when clicked on takes you to a page which acts as a mini website for the merchandise itself with its own menu bar with ‘New Arrivals’, ‘Merchandise’, ‘Music’ and ‘All Products’.
Rihanna’s WebsiteWhen you first visit the website, this is what it looks like: Layout - There is a clear menu bar but instead of being at the top of the page it goes down the left side of the website Layout - The main page of the website is a collection of black and white images. If you hover over any of the images text will pop up about the story or news behind the image with the title and date. For example: When clicked on, the image takes you to a separate web page with more information. For example, this picture is about Rihanna’s makeup line and is the announcement of new lipsticks from her collection as well as a link to the Fenty Beauty website and a list of stores where they can be bought. Every one of these headings when clicked on, takes you to another page or even website. 1. The ‘Now’ heading takes you to a page with various news articles in date order which when clicked on take you to these web pages with more info 2. Videos takes you to a separate web page with all videos of Rihanna or ones she’s featured in like music videos and behind the scenes videos which is set out similarly to the first page you see when you open the website. 3. The Photos page is very similar to the videos page in the fact that it has the same layout but instead of videos there are pictures of Rihanna. 4. The music page features pictures of all of her albums with the most recent albums at the top. When clicked on, the picture takes you to a separate page where you can see all of the songs on the album and even lyrics to each song 5. The ‘Beauty’ tab takes you directly to another separate website for her makeup collection where you can browse and buy any of it. 6. The ‘Fashion’ tab takes you to a page very similar to the ‘Now’, ‘Videos’ and ‘Photos’ tab where the page is made up of a collection of images all regarding fashion like: Rihanna’s own clothing line including announcements with links of 8. The ‘Charity’ tab takes you to another separate website for a charity called The Clara Lionel Foundation which is a charity that Rihanna is associated with and supports. On this website the option to donate money can be found and through the website Rihanna is creating awareness for this charity. The rest of the tabs are: Bio, Shop, Fragrance, Stance stocks, Sign Up and More. These various tabs contain information and further links to websites where you can buy Rihanna’s perfumes, her merch and an option to sign up to a newsletter where fans can be kept informed about what Rihanna is doing. Summary Layout – I think the layout of the website was very clear in terms of it was very easy to navigate and find what you were looking for (mainly due to the menu bar) Usability – There is lots of direct links to associated pages and websites Grid System – I’m not entirely sure if this website has a grid system but the content is laid out all over the screen in a neat arrangement Buttons – There are a wide range of buttons on this website like the ones on the menu bar but also icons like on the right that provide direct links to the artist’s social media pages Background, Font and images – the background is light in colour however, the images are all black and white with gives the website an overall dark look. There is a wide range of images of all things to do with the artist like her albums, images of her, images of her merch and makeup line. The font colour is mainly white throughout the whole website brightening it up slightly. Information – There is a lot of information on this

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Website research - Abigail Baxter

  • 1. When you first visit the website, this picture of his latest album pops up with 4 icons which if you click on take you to a page to purchase the album (on Apple Music, Spotify, Google Play or Amazon) After closing that, this is what the website looks like: The background is a picture of the artist in what looks like the middle of a desert with an American flag wrapped around him. In terms of appearance, I think the overall look of the website is aesthetically pleasing but I don’t think the layout is very clear. I think it could be improved perhaps by having a menu bar at the top with links to different pages rather than most of it being on one page as it is in the photo. There is an option to sign up for his newsletter which I think is quite useful for fans to keep up –to-date with him and what he’s doing. Underneath, similar to what was on the screen when I fist opened up the website, there are 5 social media icons (Facebook, Twitter, Instagram, YouTube and Spotify) these links if clicked on take you to his various social media pages which help to promote him and his social media accounts. If you keep scrolling, there is a selection of his YouTube videos to watch by pressing the arrows to switch songs. This works effectively to promote his music, new people visiting his website may be interested in some of his most popular songs and their official music videos which can be watched here. Underneath this is a clear list of all of his upcoming concerts and tour dates with locations and the option to either buy tickets or share. I think this is really useful because for people visiting the website with the hope of buying tickets it is very clear to find them and the link even takes you directly to the page where you can purchase them. Underneath this, there is a link to his Merchandise store. At the bottom of the page, the background seems to change to another photo of him, in the same setting. These photos must tile down the page. There are more direct links here to: RCA Records’ s website, Sony Music’s website along with an option to send feedback, read the privacy policy and terms and conditions. Summary Layout – overall I think the layout of the website is pretty good, I found it quite easy to navigate around and clear to find things but I think it could be improved by having a menu bar at the top; this would make it easier for visitors to find what they are looking for without scrolling down the whole page. I think the reason the website designer has chosen not to create a menu bar is a combination of two things; the first being that there isn’t enough information on the website to create different pages containing different information such as ‘merch’ ‘tour dates’ ect. The second reason as I think this is quite a common aspect of most websites, specifically shopping websites so perhaps this website doesn’t have one because it is trying to be unique. Usability – As for the usability of the website, I found it easy to use which direct links to many different pages being very helpful. Grid System – This website doesn’t have a grid system. Instead, the content is just layed out in the centre of the website. Buttons – In terms of buttons, there are a few but they aren’t very clear like buttons you would normally expect to see at the top of a website like headers. However, there some small icons that when clicked on take you to social media pages. These are quite small but other than the size they are quite helpful. Background, Font colour and images – the background for the website is made up of two very similar images of the artist creating a vibrant and bright mood. The images are laid out one underneath the other. As for the font colour, most of the font is either white, black or red matching with the images used for the background. Information – In terms of information, I think the basics
  • 2. Summary Layout – I think overall the layout of the website is very clear due to the menu bar which allows anyone visiting the website to easily navigate around it. Usability - I found it easy to use which direct links to many different pages being very helpful. Grid System – This website doesn’t have a grid system, instead similar to the previous website the content is just laid out in the centre of the website and continues down the page. Buttons - In terms of buttons, there are quite a few which are very helpful in easy navigation of the website. However, there also some icons like on the music page that when clicked on take you to social media pages. Background, Font colour and images – the background for the website is dark and full of images of the artist an his albums. The images are laid out one underneath the other. As for the font colour, most of the font is either white, black or red matching with the brand image. Information – In terms of information, the basics are there like tour dates, links to merchandise and selection of music videos but I think there could be more information like maybe a section with information about the artist and how he got to where he is etc.. Legal Information – The legal information can be found at the bottom of the website such as: a link to the terms and conditions, privacy When you first visit the website, this is what it looks like: The background is a snippet of his most recent music video ‘Secrets’ When you click on the ‘Watch Now’ button is takes you to a new page, still on the website of the video where you can watch the whole thing. As for layout, I’d say that it is quite clear compared to the previous website I analysed as this one has a menu bar with several links to different pages within the website such as: News, Tour, Music, Videos and Store. There is also an option to log in meaning that fans can sign up and feel apart of a fan base, receiving emails and updates from the website. There is also a checkout button which is for purchasing merch. The ‘News’ page features a selection of recent news stories concerning music video releases, announcement of new merch collections and information and pictures from his most recent shows allowing fans to follow him and see what he’s doing. Each of these small images below, if clicked on take you to the full story and give details etc. of where to buy the merch or how the concert went etc.. As for the ‘Tour’ page, I was quite disappointed with the lack of information. On the tour page there is a large image with the name of his tour on it but other than this, there is no further information concerning his tour dates or how to eve get tickets for any upcoming tours he has going on. I tried clicking on the image hoping that it would be a link to another page with information regarding his tour but it wasn.t meaning I found this page rather pointless as it gives no actual information. The ‘Music’ page features a large image of his most recent album; STARBOY and direct links to listen to it on Spotify and album credits. The layout underneath is clear with all the songs from the album which can be listened to individually through Spotify. Underneath is all of his albums which are also available to listen to through Spotify. Each image of the albums is a link to a page very similar to the previous excluding the image and songs underneath the album. The Videos page is full of videos of the artist, ranging from music videos and in concert performance videos. The last tab of the website is Merchandise which when clicked on takes you to a page which acts as a mini website for the merchandise itself with its own menu bar with ‘New Arrivals’, ‘Merchandise’, ‘Music’ and ‘All Products’.
  • 3. Rihanna’s WebsiteWhen you first visit the website, this is what it looks like: Layout - There is a clear menu bar but instead of being at the top of the page it goes down the left side of the website Layout - The main page of the website is a collection of black and white images. If you hover over any of the images text will pop up about the story or news behind the image with the title and date. For example: When clicked on, the image takes you to a separate web page with more information. For example, this picture is about Rihanna’s makeup line and is the announcement of new lipsticks from her collection as well as a link to the Fenty Beauty website and a list of stores where they can be bought. Every one of these headings when clicked on, takes you to another page or even website. 1. The ‘Now’ heading takes you to a page with various news articles in date order which when clicked on take you to these web pages with more info 2. Videos takes you to a separate web page with all videos of Rihanna or ones she’s featured in like music videos and behind the scenes videos which is set out similarly to the first page you see when you open the website. 3. The Photos page is very similar to the videos page in the fact that it has the same layout but instead of videos there are pictures of Rihanna. 4. The music page features pictures of all of her albums with the most recent albums at the top. When clicked on, the picture takes you to a separate page where you can see all of the songs on the album and even lyrics to each song 5. The ‘Beauty’ tab takes you directly to another separate website for her makeup collection where you can browse and buy any of it. 6. The ‘Fashion’ tab takes you to a page very similar to the ‘Now’, ‘Videos’ and ‘Photos’ tab where the page is made up of a collection of images all regarding fashion like: Rihanna’s own clothing line including announcements with links of 8. The ‘Charity’ tab takes you to another separate website for a charity called The Clara Lionel Foundation which is a charity that Rihanna is associated with and supports. On this website the option to donate money can be found and through the website Rihanna is creating awareness for this charity. The rest of the tabs are: Bio, Shop, Fragrance, Stance stocks, Sign Up and More. These various tabs contain information and further links to websites where you can buy Rihanna’s perfumes, her merch and an option to sign up to a newsletter where fans can be kept informed about what Rihanna is doing. Summary Layout – I think the layout of the website was very clear in terms of it was very easy to navigate and find what you were looking for (mainly due to the menu bar) Usability – There is lots of direct links to associated pages and websites Grid System – I’m not entirely sure if this website has a grid system but the content is laid out all over the screen in a neat arrangement Buttons – There are a wide range of buttons on this website like the ones on the menu bar but also icons like on the right that provide direct links to the artist’s social media pages Background, Font and images – the background is light in colour however, the images are all black and white with gives the website an overall dark look. There is a wide range of images of all things to do with the artist like her albums, images of her, images of her merch and makeup line. The font colour is mainly white throughout the whole website brightening it up slightly. Information – There is a lot of information on this