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Websites for Small Businesses

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Daniel X. O'Neil
Daniel X. O'Neil

This document provides an overview of a 3-week course on building websites for small businesses. [The course will cover setting up web hosting, designing a website using basic HTML and CSS, email marketing, search engine optimization, and ongoing website maintenance]. Learners will start by signing up for basic services and obtaining a domain name and web host in the first week. Subsequent weeks will delve deeper into each topic area and teach learners how to optimize and expand their online presence. The goal is for learners to have a fully functioning website and digital marketing strategy by the end of the course.

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Devcorp North Websites for Small Businesses 1
Welcome • Introductions • Background • Expectations • Goals 2
What We’ll Accomplish • Web Host • Email • Website • Web Tools • In short: A Web Life 3
Web Hosting • Find the right web host for you • Learn about the features and lingo of web hosting • Evaluate various plans and choose the right one for you 4
Web Design • Use inexpensive web publishing tools • Build an easy-to-use website in • Learn the basics of HTML and CSS 5
Email, Marketing, and Search Engine Optimization • Set up email accounts • Learn tips for using the internet to find customers • Create compelling content that appeals to search engines 6
Web Publishing & Maintenance • Stay on top of new tools you use to improve your site cheaply • Learn about e-commerce and other advanced techniques • How to buy your own URL 7
Methodology • 3 weeks • Cover each of the 4 main areas • At first in a shallow/ sign-up/ get-feet-wet fashion • Then each time deeper and learning more; optimizing and expanding 8
Success for Tonight • Learn how to sign up for services • Obtain a domain name • Obtain a web host • Sign up for Gmail www.gmail.com • Get to know each other • Give me a detailed idea of your overall goals for end of our three weeks 9
Learn how to sign up for services • Quickly • With minimum information • Use the HELP button • Size up a service quickly 10
Obtain a domain name • www.godaddy.com • Cheapest ($8/ year) • Easiest to use (domain mapping, DNS management, etc.) 11
Detailed Instructions • Choose DOMAINS > Register New • Enter Domain Name you want and click SEARCH • Choose the domain you want and click CONTINUE • Complete account form • Careful-- they try to sell you a lot of stuff you don’t need-- just keep clicking through 12
Obtain a web host • Which one? Depends on your needs • Ehostpros is very inexpensive and powerful • Perhaps we could pool resources? • Let’s talk 13
Obtain a web host? • Other options: • Yahoo Geocities • Free webspace like Blogger • Maybe no website at all • Again, the purpose of tonight is to hash through all of this • There are many approaches 14
Why GMail? • Good for the beginner (easy to use, lots of space, gateway to other features) • Good for the advanced users (manage multiple email accounts, maintain email groups, etc.) 15
One-on-one Discussions • Let’s spend our remaining time together developing a detailed, custom plan for you • What you’ll have at the end of this course • It may include phone or email conversations this week, so as not to waste other people’s time (one of me, many of you) • But I think we can get a lot done in very short discussion bursts 16
Next Week • More detail on everything • Managing a web host • Managing a web life • Better email • Better searching • Better file management 17
On Your Own • Customize your Google homepage  http://www.google.com/ig?hl=en • Download Yahoo! Toolbar  http://toolbar.yahoo.com/ • Download Google Desktop  http://desktop.google.com/ 18

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Websites for Small Businesses

  • 1. Devcorp North Websites for Small Businesses 1
  • 2. Welcome • Introductions • Background • Expectations • Goals 2
  • 3. What We’ll Accomplish • Web Host • Email • Website • Web Tools • In short: A Web Life 3
  • 4. Web Hosting • Find the right web host for you • Learn about the features and lingo of web hosting • Evaluate various plans and choose the right one for you 4
  • 5. Web Design • Use inexpensive web publishing tools • Build an easy-to-use website in • Learn the basics of HTML and CSS 5
  • 6. Email, Marketing, and Search Engine Optimization • Set up email accounts • Learn tips for using the internet to find customers • Create compelling content that appeals to search engines 6
  • 7. Web Publishing & Maintenance • Stay on top of new tools you use to improve your site cheaply • Learn about e-commerce and other advanced techniques • How to buy your own URL 7
  • 8. Methodology • 3 weeks • Cover each of the 4 main areas • At first in a shallow/ sign-up/ get-feet-wet fashion • Then each time deeper and learning more; optimizing and expanding 8
  • 9. Success for Tonight • Learn how to sign up for services • Obtain a domain name • Obtain a web host • Sign up for Gmail www.gmail.com • Get to know each other • Give me a detailed idea of your overall goals for end of our three weeks 9
  • 10. Learn how to sign up for services • Quickly • With minimum information • Use the HELP button • Size up a service quickly 10
  • 11. Obtain a domain name • www.godaddy.com • Cheapest ($8/ year) • Easiest to use (domain mapping, DNS management, etc.) 11
  • 12. Detailed Instructions • Choose DOMAINS > Register New • Enter Domain Name you want and click SEARCH • Choose the domain you want and click CONTINUE • Complete account form • Careful-- they try to sell you a lot of stuff you don’t need-- just keep clicking through 12
  • 13. Obtain a web host • Which one? Depends on your needs • Ehostpros is very inexpensive and powerful • Perhaps we could pool resources? • Let’s talk 13
  • 14. Obtain a web host? • Other options: • Yahoo Geocities • Free webspace like Blogger • Maybe no website at all • Again, the purpose of tonight is to hash through all of this • There are many approaches 14
  • 15. Why GMail? • Good for the beginner (easy to use, lots of space, gateway to other features) • Good for the advanced users (manage multiple email accounts, maintain email groups, etc.) 15
  • 16. One-on-one Discussions • Let’s spend our remaining time together developing a detailed, custom plan for you • What you’ll have at the end of this course • It may include phone or email conversations this week, so as not to waste other people’s time (one of me, many of you) • But I think we can get a lot done in very short discussion bursts 16
  • 17. Next Week • More detail on everything • Managing a web host • Managing a web life • Better email • Better searching • Better file management 17
  • 18. On Your Own • Customize your Google homepage  http://www.google.com/ig?hl=en • Download Yahoo! Toolbar  http://toolbar.yahoo.com/ • Download Google Desktop  http://desktop.google.com/ 18