3. MOVING PARTS
TECHNOLOGY PLATFORMS
Traditional Video Game Web Browser Based
Adobe Flash Mobile
PHP iOS
Android
JavaScript
Combination
FEATURES MONETIZATION
Community & Virtual Good
Asynchronous Transactions
“Never ending”
Virtual Stock Exchange
Virtual Currency
4. LINCHPIN ELEMENT VS. EQUAL CONTRIBUTION
Social Media
Technology Optimization is the
focal point of Social
Gaming
Features
Social Media Platform
Everything is
Optimization
secondary
Monetization
5. SELECTIONOF TACTICS
CRITERIA VARIATIONS
Making a Good Game Goals
Network Effect Creating Awareness
Selling
Engagement
Branding
Arbitrage
Remarketing
Monetization
Type of Brand
Editor's Notes
Through these moving parts, Social Network Gaming optimize overall Social Media in (1) players recruiting other players to partake in activity and (2) linking the increased social media activity to “unlocking” rewards in games. http://en.wikipedia.org/wiki/Social_network_game http://www.time.com/time/magazine/article/0,9171,1935113,00.htmlhttp://www.socialmediaexaminer.com/why-social-media-gaming-is-big-business-for-your-business/http://www.dreamgrow.com/social-media-gaming-infographic/
Social Media Optimization is comprised of: (1) People, (2) Services, and (3) Content People community driven, everything is social Services entertainment and/or function-driven Content content is king, content-driven “Social Games & Virtual Goods” by Martin Szugat of SnipClip.com
Making a good game metric driven, social then fun, must generate social capital, regular updates & new items… reach, retention, revenue Network effect reach, user acquisition, reengagement Engagement create competition among friends using visible metrics or get friends to help Arbitrage users, user-initiated actions, user-participation Monetization drama, friendship, competition, collections, gambling, individuality Creating Awareness convert non-gamers to casual gamers Selling know your demographic & setup easiest conversion methods: PayPal, Credit Card, Offers Branding in game advertising, controlled experience Remarketing capitalize on existing consumers, enticing users to re-purchase premium currency Type of Brand will determine what type of gaming you create- related to industry, product, or brand image itself DAU daily active user“ Monetizing Social Gaming” by Lisa Marino, Chief Revenue Officer of RockYou.Com