This document discusses the increasing use of audio/visual communication channels and social media in public relations. It notes that attention spans are decreasing, requiring instant comprehension of messages. It also mentions that content creation tools are becoming more powerful yet less expensive. The document encourages participating in conversations on social media to increase engagement and bring audiences to organizations through search engine optimization and transparency.
19. the steps listen. it all starts with Google define. map out the niches relevant to your audience participate. generate content, comment, communicate conversation. the end result of your efforts
20. new tools = new rules follow the golden rules… break the rest