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We>Me
- 1. We> Me UGA Connect 10.18.07
- 6. communication channels increasing 2 delivering more messages news releases (2K+ daily, 520K+ annually) receiving greater scrutiny
- 7. attention span decreasing requiring instant comprehension confidence in a substantive, efficient, effective message EVERYTHING’S abbreviated spelling, board games, trips to the mall
- 8. content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons
- 9. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin
- 10. search engine optimization brings audience to you always changing a/v increase relevance pr opportunity
- 11. participation/conversation brings you to audience evolving a/v increase engagement BIG pr opportunity
- 12. (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation
- 13. the dark side
- 14. brand bliss or blasphemy?
- 15. photo sharing or photo stealing?
- 16. got metrics?
- 19. the steps listen. it all starts with Google define. map out the niches relevant to your audience participate. generate content, comment, communicate conversation. the end result of your efforts
- 20. new tools = new rules follow the golden rules… break the rest
- 21. call to action
- 22. think big(ger)
- 23. “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO
- 24. connect (with me) [email_address] or Strategic Public Relations The Bad Pitch Blog Twitter Facebook LinkedIn Flickr YouTube Slideshare