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What is Digital marketing?

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Digital marketing has become increasingly important as the world moves towards more online and connected experiences. It utilizes various online channels like websites, search engines, social media, and more to advertise products and services. Some key digital marketing techniques include search engine optimization (SEO) to increase organic search rankings, search engine marketing (SEM) which involves paid search ads, and social media marketing by creating ads and posts on platforms like Facebook and Instagram. Digital marketing provides many benefits for companies like improved customer engagement, better targeting of audiences, and more cost-effective advertising compared to traditional offline methods. It helps businesses gain more customers and enhance their brands online.

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What is Digital marketing….
Everything to know about Digital Marketing A hundred years ago, no one would have imagined a world with smartphones, the internet, and people being able to stay connected at all times. The world was a primitive place and the connections were mostly through knowing someone. Marketing at such a time was pretty hard as the companies had to place posters, send out flyers, and even do many launch events to sell their products in a large quantity. A huge part of the budget of a company was denoted to the advertisement as sales depended mostly on how much people got to know about various products and services.
Why is digital marketing important? You might have had the question one time in your mind about why does Google earns way more than the traditional companies like Ford, Walmart, etc even though it is comparatively younger to them? The simple answer to this question lies in the fact that whatever thing gains more eyes gains more customers. The simple saying is that if you have ten loyal customers who would tell about your products to other ten, then it is a million times more profitable than having ten new customers. This is where the simple logic behind digital marketing enters.
Different kinds of digital marketing channels The digital world is pretty large and multiple channels in it can be used as a way to advertise something. It is very hard to describe all the ways that people can advertise about something on digital platforms but some of the major ways that are used by companies to advertise their products and services are: 1. Website marketing 2. Search Engine Marketing (SEM) 3. Search Engine Optimization (SEO) 4. Content Marketing 5. Pay Per Click Advertising 6. Affiliate Marketing 7. Email Marketing
These are some of the mediums that any digital marketing agency would make use of to advertise various things. These are what types of digital marketing methods that any company would use to gain a large audience for its products and services. A good digital marketing agency has various experts that have mastered each of these methods to advertise various things. Knowing about the internet and how the world is consuming content is also a big part of digital marketing and thus agencies make use of various tools to suggest the best digital marketing service to the customers.
Website Marketing This is one of the first used digital marketing techniques in the whole world. It is simply adding up posters and elaborate texts about various products and services over websites. It mainly consists of making use of pop-up ads, posters, and backlinks on a website to be used as a way to advertise various products and services. Initially, companies created their websites to advertise their products but since there are millions of websites on the internet now, that option alone is not good enough to get a lot of customers.
SEO and SEM Often being confused about the two, people keep asking about these modes of digital marketing the most as they are the most popular and most beneficial ones. The term Search Engine Marketing (SEM) has a wider meaning than Search Engine Optimization (SEO). Under SEM, there generally is the use of paid search results to advertise a webpage or website of the client. For understanding how this works, one needs to know that any search engine ranks the search results based on paid result rankings and organic result rankings. The clients that pay to be on top of the search results are placed higher than the normal search results. SEM is focused on getting a webpage or complete website to be optimized in a way that it tops the paid search results. The clients have to pay for the optimization as well as get into paid result sections.
Social Media Marketing Social media channels like Instagram, Whatsapp, Facebook, etc have become quite popular these days. The youth is engaged in social media completely and this thus serves as a great platform to advertise various things. Digital marketing agencies make use of ad posts and various other channels on social media to advertise things. The social media platforms also earn quite a lot of revenue by allowing brands to post ads on their platform. Even the popular accounts on such platforms post up ads in their posts, stories, and other social media moves to advertise the client brand.
As per the sources, digital marketing is growing rapidly across the world and has been able to gain a lot of customers the clients. Since the world is moving to a digital era, there are many benefits of digital marketing for a company. Some of the benefits of this marketing are: 1. It helps to improve customer loyalty to the brands. 2. Digital marketing supports the model of customer engagement. 3. It helps to target the right audience for a product or service. 4. It also helps in getting more and more leads for the brand. 5. It enhances the conversion rate of customers from different brands to the client brand. 6. It is much more cost-efficient than billboards and other conventional marketing methods. 7. It helps in improving the brand credibility. Benefits of Digital Marketing
Blue Eyed Digital Technologies Pvt. Ltd. (INDIA) Unit No. 270, 2nd Floor, Tower- B1, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana 122018 0124 494 1605 info@bedigitech.com 10am-7pm (Mon-Fri) https://www.bedigitech.com/

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What is Digital marketing?

  • 2. Everything to know about Digital Marketing A hundred years ago, no one would have imagined a world with smartphones, the internet, and people being able to stay connected at all times. The world was a primitive place and the connections were mostly through knowing someone. Marketing at such a time was pretty hard as the companies had to place posters, send out flyers, and even do many launch events to sell their products in a large quantity. A huge part of the budget of a company was denoted to the advertisement as sales depended mostly on how much people got to know about various products and services.
  • 3. Why is digital marketing important? You might have had the question one time in your mind about why does Google earns way more than the traditional companies like Ford, Walmart, etc even though it is comparatively younger to them? The simple answer to this question lies in the fact that whatever thing gains more eyes gains more customers. The simple saying is that if you have ten loyal customers who would tell about your products to other ten, then it is a million times more profitable than having ten new customers. This is where the simple logic behind digital marketing enters.
  • 4. Different kinds of digital marketing channels The digital world is pretty large and multiple channels in it can be used as a way to advertise something. It is very hard to describe all the ways that people can advertise about something on digital platforms but some of the major ways that are used by companies to advertise their products and services are: 1. Website marketing 2. Search Engine Marketing (SEM) 3. Search Engine Optimization (SEO) 4. Content Marketing 5. Pay Per Click Advertising 6. Affiliate Marketing 7. Email Marketing
  • 5. These are some of the mediums that any digital marketing agency would make use of to advertise various things. These are what types of digital marketing methods that any company would use to gain a large audience for its products and services. A good digital marketing agency has various experts that have mastered each of these methods to advertise various things. Knowing about the internet and how the world is consuming content is also a big part of digital marketing and thus agencies make use of various tools to suggest the best digital marketing service to the customers.
  • 6. Website Marketing This is one of the first used digital marketing techniques in the whole world. It is simply adding up posters and elaborate texts about various products and services over websites. It mainly consists of making use of pop-up ads, posters, and backlinks on a website to be used as a way to advertise various products and services. Initially, companies created their websites to advertise their products but since there are millions of websites on the internet now, that option alone is not good enough to get a lot of customers.
  • 7. SEO and SEM Often being confused about the two, people keep asking about these modes of digital marketing the most as they are the most popular and most beneficial ones. The term Search Engine Marketing (SEM) has a wider meaning than Search Engine Optimization (SEO). Under SEM, there generally is the use of paid search results to advertise a webpage or website of the client. For understanding how this works, one needs to know that any search engine ranks the search results based on paid result rankings and organic result rankings. The clients that pay to be on top of the search results are placed higher than the normal search results. SEM is focused on getting a webpage or complete website to be optimized in a way that it tops the paid search results. The clients have to pay for the optimization as well as get into paid result sections.
  • 8. Social Media Marketing Social media channels like Instagram, Whatsapp, Facebook, etc have become quite popular these days. The youth is engaged in social media completely and this thus serves as a great platform to advertise various things. Digital marketing agencies make use of ad posts and various other channels on social media to advertise things. The social media platforms also earn quite a lot of revenue by allowing brands to post ads on their platform. Even the popular accounts on such platforms post up ads in their posts, stories, and other social media moves to advertise the client brand.
  • 9. As per the sources, digital marketing is growing rapidly across the world and has been able to gain a lot of customers the clients. Since the world is moving to a digital era, there are many benefits of digital marketing for a company. Some of the benefits of this marketing are: 1. It helps to improve customer loyalty to the brands. 2. Digital marketing supports the model of customer engagement. 3. It helps to target the right audience for a product or service. 4. It also helps in getting more and more leads for the brand. 5. It enhances the conversion rate of customers from different brands to the client brand. 6. It is much more cost-efficient than billboards and other conventional marketing methods. 7. It helps in improving the brand credibility. Benefits of Digital Marketing
  • 10. Blue Eyed Digital Technologies Pvt. Ltd. (INDIA) Unit No. 270, 2nd Floor, Tower- B1, Spaze iTech Park, Sohna Road, Sector 49, Gurugram, Haryana 122018 0124 494 1605 info@bedigitech.com 10am-7pm (Mon-Fri) https://www.bedigitech.com/