What is Inbound Recruiting?
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Finding and hiring amazing people is hard. Build your employer brand and create a personalized candidate experience with inbound recruiting.
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What is Inbound Recruiting?
- 1. Inbound Recruiting 101: Employer Branding Tips to Hire Top Talent
- 3. Recruiting was company-centric: • Classified job ads • Brochures • Billboards THEN…
- 4. Recruiting is candidate-centric: • Glassdoor • Linkedin • Social media NOW…
- 5. Today, 73% of candidates start their job search on Google.
- 6. Today, 73% of candidates start their job search on Google. Why is this so important for recruiters?
- 7. 75% of professionals are passive candidates. Employer brand reaches talent that isn’t proactively looking.
- 8. Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact. 75% of professionals are passive candidates. Employer brand reaches talent that isn’t proactively looking. Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact.
- 9. Attracting inbound applicants is critical. High- growth companies won’t scale on referrals and sourcing alone. 75% of professionals are passive candidates. Employer brand reaches talent that isn’t proactively looking. Recruiters who represent a strong employer brand are 2X as likely to receive responses from candidates they contact.
- 10. You have to invest in telling your employer brand story to hire top talent today. Period. What’s the bottom line?
- 12. That’s where inbound recruiting comes in. Wait, what’s inbound?
- 13. Inbound marketing matches the way people shop and buy today.
- 14. Inbound recruiting matches the way people find jobs today.
- 16. PromotersCandidatesContacts Inbound Marketing Inbound Recruiting Search Glassdoor Social Media Job Ads Jobs Site Content Forms Calls-to-Action Email Workflows Applicant Resources Surveys Can. Experience
- 17. Inbound is about building relationships through valuable content and helpful interactions.
- 18. Inbound is about building relationships through valuable content and helpful interactions. recruiting
- 23. At HubSpot, 70% of candidates are inbound candidates.
- 24. READY? 4 ways you (yes, you) can build your employer brand with inbound recruiting. Today.
- 26. Who is your company’s ideal candidate?
- 27. Who is your company’s ideal candidate? Who thrives in your company culture? Who raises the bar? What traits do they have? What makes them so great to work with?
- 28. • What were her motivations for joining your company? • Which parts of her candidate experience were amazing? Which were negative? • What was her research process like? • What were her impressions of your employer brand? • Was there any content she wishes she had during the recruiting process? • Where does she consume information? PERSONA RESEARCH
- 29. Attract the right people by deeply understanding your candidate persona.
- 31. Fill in existing gaps in the candidate’s experience and answer questions. Tell an authentic story about why your company’s a great place to work.
- 32. Types of employer brand content: • Employee profiles • Blog posts • Video content • Job descriptions • Photo content • Jobs site copy • And more!
- 33. FACT: 76% of candidates want to know what their day-to-day would be like at your company.
- 38. SHOW, DON’T TELL, ON SOCIAL MEDIA 3
- 39. 62% of job seekers visit social media channels to evaluate employer brand.
- 42. Experiment
- 43. Employees are your #1 resource.
- 44. STAY ON TOP TALENT’S RADAR 4
- 45. How can we build relationships with people who aren’t ready to apply?
- 46. NURTURE top talent with valuable, relevant interactions.
- 47. Ask for an email address using opt-in forms 1 2 2 Send contacts relevant content
- 48. Keep an open dialogue3
- 49. Make finding a job more human.
- 50. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume. Start your inbound recruiting today:
- 51. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume. Start your inbound recruiting today:
- 52. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume. Start your inbound recruiting today:
- 53. 1. Know and understand your candidate persona. 2. Create engaging content your persona actually wants. 3. Use social media and your employees to tell a story. 4. Nurture contacts before asking for a resume. Start your inbound recruiting today:
- 54. The line between marketing and recruiting is changing.
- 55. Thank you!