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Introduction to New Media

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Ismail Hakki Polat
Ismail Hakki Polat

This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.

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Introduction to New Media
Communication  A Process to “communicate”  Elements of Communications  Sender  Recevier  Message (content)  Environment (medium)  
Types of Communication Channel Person Person ONE2ONE Publisher Broadcaster Media Mass PUBLIC * Media: Plural form of medium
One2One Communication message channel sender recevier
One2One Communication message channel sender receiver
Public Communication content Publisher media viewer Broadcaster
Classical Communication Environment Channel Person Person ONE2ONE Publisher Broadcaster Media Mass PUBLIC * Media: Plural form of medium
Familiar?
How come this happened?
The way to a new ...?
Society, Technology, Life, ...  Agriculture  Industry  Information  Country  City  Metropolis  Ext. Family  Family  Individual  Nature  Home  New???
History, Communication, Culture ORAL TEXTUAL AUDIO-VISUAL NEW???
Evolution of Communication Persona Public ????? l PRINTED AUDIO-VISUAL ???? 1800 1850 1900 1950 2000 2050   ? TRANSPORT NET RADIO NET ???? 
From Classical to New...  Classical  New  Physical/Analog  Virtual/Digital  Limited or no  Unlimited interaction interaction  (A)Synchronous  Synchronous  One2One AND Mass  One2One OR Mass  
New Communication Environment Channel Person Person ONE2ONE + Publisher Broadcaster Media Mass PUBLIC + ....
New Communication Environment Person Person Publisher New Media PLATFORM Broadcaster Mass
New Media Interactive PLATFORM  Virtual/Digital  Unlimited interaction  (A)Synchronous  One2One AND Mas
New Media?  A new communication PLATFORM that has  Interactivity  Digitality  Time-Space Independency
What is New Media?  An interactive, digital and time-space independent communication medium that enables any kind of content sharing on cyberspace.
New Media Truths  New Media is Internet, mobile nets and more!  Cyber Space=Internet+Mobile Net+Bluetooth+…  NewMedia ≥ SocialMedia & NewMedia ≤ SocialMedia  Social Media is not only Internet  E.g.: Group SMS is a social media activity in mobile medium.  Internet is not only Social Media  E.g.: Internet Banking is not a social media activity.
The “Newness” of New Media  It’s a brand-new, radical and revolutionary medium!  Internet  Mobile  ...  It’s the transformation of old-media into new forms.  TV  IP TV, Digital TV, WebTV, Mobile TV  Radio  Internet Radio, Offline radio, PodCast  Newspaper/Magazine  e-newspaper, e-magazine
Evolution of Communication Persona Public Platform l PRINTED AUDIO-VISUAL DIGITAL 1800 1850 1900 1950 2000 2050   ? TRANSPORT NET RADIO NET CYBER NET 
The Convergence DIGITAL Telecomms Media Information
Convergence Info Comms Media
Info-Comms-Media: TheTripleSynergy
CyberSpace: The New Media?  Cyberspace; the new communication environment that emerges with the triple synergy of information, communications and media industries.  Cyberspace can be accessed via the cyber devices.
TheConvergence DIGITAL Telecomms Web2.0 Media Web3.0 Web1.0 Information
Evolution of New Media Social Media Facebook,Twitter, etc. Google
Cyber Device Info Comms Cyber Device Media
Cyber Device
Cyber Device+
MyNewMedia  Personal Journalism  Content Generation&Consumption on personal networks  Sharing and interactivity based  High socialisation dynamics  Unreliable (gossip based)  Rule breaking
New Media; New Problems  Hostile attitudes to current orthodoxy  Multiidentity  Cyber Crime  Collapse of traditional economic models  Privacy Issues  Hate Speech
New Media; New Horizons  Birth of a new life style  VirtualSocialisation  Cyber Enterpreneurship  New Business Models  Global political organisations and movements
New Media; New Forms & Contents  Text  hypertext,blog  TV IP TV, Mobil TV, WebTV, Digital TV  Radio  User interactive Online Radio  Book,Newspaper, Mag  e-book,e-newspaper, e-mag  Film  Role Playing Game (RPG)
Remediation; It’s not a TV anymore!..
New Media; New Jobs  Blogger, Online Journalists  Social Media Experts  Online reputation managers  Copyright/Content Managers  Online Educators & Trainers  Mobile Healthcare Experts  ....
Evolution of New Media: The Future
Web3.0: Rise of Machines
 E-mail  ismail.polat@khas.edu.tr  Blog  http://ismailhpolat.com  Social Media  http://twitter.com/ismailhpolat  http://tr.linkedin.com/in/ismailhpolat  http://facebook.com/ismailhakkipolat
Suggested Readings:  Flew T., New Media An Introduction, Oxford Press, 2008.  Lister, Dovey, Giddings, Grant, Kelly, New Media A Critical Introduction, Routledge, 2009.  Bolter, J.D., Grusin R., ReMediation:Understanding New Media, MIT Press,1999.  Jenkins H., Convergence Culture: Where Old and New Media Collide, NYU Press, 2006.  Lessig L., Free Culture, The Penguin Press, 2004.  Turkle S. Alone Together, Basic Books, 2011.  Gangopadhyay P., Chatterji M., Economics of Globalisation, Ashgate Publishing Ltd., 2005

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Introduction to New Media

  • 2. Communication  A Process to “communicate”  Elements of Communications  Sender  Recevier  Message (content)  Environment (medium)  
  • 3. Types of Communication Channel Person Person ONE2ONE Publisher Broadcaster Media Mass PUBLIC * Media: Plural form of medium
  • 4. One2One Communication message channel sender recevier
  • 5. One2One Communication message channel sender receiver
  • 6. Public Communication content Publisher media viewer Broadcaster
  • 7. Classical Communication Environment Channel Person Person ONE2ONE Publisher Broadcaster Media Mass PUBLIC * Media: Plural form of medium
  • 9. How come this happened?
  • 10. The way to a new ...?
  • 11. Society, Technology, Life, ...  Agriculture  Industry  Information  Country  City  Metropolis  Ext. Family  Family  Individual  Nature  Home  New???
  • 12. History, Communication, Culture ORAL TEXTUAL AUDIO-VISUAL NEW???
  • 13. Evolution of Communication Persona Public ????? l PRINTED AUDIO-VISUAL ???? 1800 1850 1900 1950 2000 2050   ? TRANSPORT NET RADIO NET ???? 
  • 14. From Classical to New...  Classical  New  Physical/Analog  Virtual/Digital  Limited or no  Unlimited interaction interaction  (A)Synchronous  Synchronous  One2One AND Mass  One2One OR Mass  
  • 15. New Communication Environment Channel Person Person ONE2ONE + Publisher Broadcaster Media Mass PUBLIC + ....
  • 16. New Communication Environment Person Person Publisher New Media PLATFORM Broadcaster Mass
  • 17. New Media Interactive PLATFORM  Virtual/Digital  Unlimited interaction  (A)Synchronous  One2One AND Mas
  • 18. New Media?  A new communication PLATFORM that has  Interactivity  Digitality  Time-Space Independency
  • 19. What is New Media?  An interactive, digital and time-space independent communication medium that enables any kind of content sharing on cyberspace.
  • 20. New Media Truths  New Media is Internet, mobile nets and more!  Cyber Space=Internet+Mobile Net+Bluetooth+…  NewMedia ≥ SocialMedia & NewMedia ≤ SocialMedia  Social Media is not only Internet  E.g.: Group SMS is a social media activity in mobile medium.  Internet is not only Social Media  E.g.: Internet Banking is not a social media activity.
  • 21. The “Newness” of New Media  It’s a brand-new, radical and revolutionary medium!  Internet  Mobile  ...  It’s the transformation of old-media into new forms.  TV  IP TV, Digital TV, WebTV, Mobile TV  Radio  Internet Radio, Offline radio, PodCast  Newspaper/Magazine  e-newspaper, e-magazine
  • 22. Evolution of Communication Persona Public Platform l PRINTED AUDIO-VISUAL DIGITAL 1800 1850 1900 1950 2000 2050   ? TRANSPORT NET RADIO NET CYBER NET 
  • 23. The Convergence DIGITAL Telecomms Media Information
  • 24. Convergence Info Comms Media
  • 26. CyberSpace: The New Media?  Cyberspace; the new communication environment that emerges with the triple synergy of information, communications and media industries.  Cyberspace can be accessed via the cyber devices.
  • 27. TheConvergence DIGITAL Telecomms Web2.0 Media Web3.0 Web1.0 Information
  • 28. Evolution of New Media Social Media Facebook,Twitter, etc. Google
  • 29. Cyber Device Info Comms Cyber Device Media
  • 32. MyNewMedia  Personal Journalism  Content Generation&Consumption on personal networks  Sharing and interactivity based  High socialisation dynamics  Unreliable (gossip based)  Rule breaking
  • 33. New Media; New Problems  Hostile attitudes to current orthodoxy  Multiidentity  Cyber Crime  Collapse of traditional economic models  Privacy Issues  Hate Speech
  • 34. New Media; New Horizons  Birth of a new life style  VirtualSocialisation  Cyber Enterpreneurship  New Business Models  Global political organisations and movements
  • 35. New Media; New Forms & Contents  Text  hypertext,blog  TV IP TV, Mobil TV, WebTV, Digital TV  Radio  User interactive Online Radio  Book,Newspaper, Mag  e-book,e-newspaper, e-mag  Film  Role Playing Game (RPG)
  • 36. Remediation; It’s not a TV anymore!..
  • 37. New Media; New Jobs  Blogger, Online Journalists  Social Media Experts  Online reputation managers  Copyright/Content Managers  Online Educators & Trainers  Mobile Healthcare Experts  ....
  • 38. Evolution of New Media: The Future
  • 39. Web3.0: Rise of Machines
  • 40. E-mail  ismail.polat@khas.edu.tr  Blog  http://ismailhpolat.com  Social Media  http://twitter.com/ismailhpolat  http://tr.linkedin.com/in/ismailhpolat  http://facebook.com/ismailhakkipolat
  • 41. Suggested Readings:  Flew T., New Media An Introduction, Oxford Press, 2008.  Lister, Dovey, Giddings, Grant, Kelly, New Media A Critical Introduction, Routledge, 2009.  Bolter, J.D., Grusin R., ReMediation:Understanding New Media, MIT Press,1999.  Jenkins H., Convergence Culture: Where Old and New Media Collide, NYU Press, 2006.  Lessig L., Free Culture, The Penguin Press, 2004.  Turkle S. Alone Together, Basic Books, 2011.  Gangopadhyay P., Chatterji M., Economics of Globalisation, Ashgate Publishing Ltd., 2005