The document is a presentation by Sabrina Parsons on business planning. It discusses the importance of having a business plan and walking through the key steps to develop one, including performing a situation analysis, developing a strategy, and creating a detailed plan with financial projections. The presentation emphasizes that the business plan is a process, not just a document, and the completed plan should be measurable, specific, realistic and simple in order to ensure successful implementation.
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What me Plan?
1. What? Me Plan? Sabrina Parsons CEO sabrina@paloalto.com September 20, 2008 Oregon Small Business Fair
2. Logistics This presentation is downloadable: mommyceo.wordpress.com Email me at: sabrina@paloalto.com Business plan website: www.bplans.com Software website: www.paloalto.com Copyright 2005 Sabrina Parsons All Rights Reserved
15. Keys to Success Copyright 2005 Sabrina Parsons All Rights Reserved
16. Competitive Advantage Copyright 2005 Sabrina Parsons All Rights Reserved Lowest Price! Always! We Will Match Anybody! Free parking! Technical Excellence
17. Step 2: Strategy Copyright 2005 Sabrina Parsons All Rights Reserved Situation Strategy Plan
18. Strategy is Focus Copyright 2005 Sabrina Parsons All Rights Reserved The more priorities or key points included... The less likelihood of implementation... Focus
21. Step 3: The Plan Copyright 2005 Sabrina Parsons All Rights Reserved Situation Strategy Plan
22. Make it Concrete and Specific Copyright 2005 Sabrina Parsons All Rights Reserved
23. The Standard Outline Copyright 2005 Sabrina Parsons All Rights Reserved Executive Summary Company Description Product/Service Description Market Analysis Strategy/Implementation Summary Management Team Financial Plan History Ownership Start-up Plan Start-up Costs Location Facilities Target Market Market Growth Segmentation Market Trends Market Forecast What you sell Description Benefits Features Sourcing Technology Marketing Strategy Sales Forecast Milestones Activities Organization Key Team Members Management Gaps Personnel Plan Funding Strategy Profit & Loss Cash Flow Balance Sheet Mission Vision Objectives Keys to Success
24. Tailor the Outline for Your Needs Copyright 2005 Sabrina Parsons All Rights Reserved Executive Summary Company Description Product/Service Description Market Analysis Strategy/Implementation Summary Management Team Financial Plan
25. Objectives Must be Measurable Copyright 2005 Sabrina Parsons All Rights Reserved
26. Do the Numbers Copyright 2005 Sabrina Parsons All Rights Reserved Sales Forecast Personnel Plan Profit or Loss Past Results Balance Sheet
27. Profits ≠ Cash Copyright 2005 Sabrina Parsons All Rights Reserved
33. Step 4: Make it Happen Copyright 2005 Sabrina Parsons All Rights Reserved
34. Measure a Plan by its Implementation Copyright 2005 Sabrina Parsons All Rights Reserved Your bank account --- Your bank account, if there had been no plan Value of the business plan
35. The Complete Planning Process Copyright 2005 Sabrina Parsons All Rights Reserved Follow-up Actions Results Plan Realistic Specific Simple
36. Thank You This presentation is downloadable at : mommyceo.wordpress.com Email me at: sabrina@paloalto.com Business plan website: bplans.com Software website: paloalto.com Copyright 2005 Sabrina Parsons All Rights Reserved