When The Consumer Journey Goes Digital
•
1 like•478 views
By Mike Provance, CEO of 3x3 Insights For more info about 3x3 Insights, visit us at 3x3insights.com.
Report
Share
When The Consumer Journey Goes Digital
- 1. FISA | September 17, 2018 Presented by When the Consumer Journey Goes Digital
- 2. The consumer’s journey used to start and end in a brick-and-mortar store. 2
- 3. But today’s consumer journey looks very different 3
- 4. 70%of all retail journeys begin online.
- 5. 6
- 6. 6
- 7. Type to enter a caption.
- 9. Amazonification has set in. The consumer mindset has shifted away from brick-and-mortar.
- 10. The Future of Beverage Alcohol is Digital.
- 11. What code has Amazon cracked? • Convenience • Personalization • Extended Interaction with Consumers 11
- 12. 12 Let’s F ace It: Speed & Convenience It’s hard to beat Amazon & Total Wine Price & Selection
- 13. 13 But, where you will win is … Experience
- 14. Old Journey How the Consumer Journey has Changed? New Journey PRE-PURCHASE PURCHASE POST-PURCHASE Alcohol Selection In-Store Drink Alcohol Search Occasion Social Brand In-Store eComm Mobile App Direct Drink Share Loyalty Reviews 14
- 15. Pre-Purchase ‣Shift away from traditional formats and toward new technologies and new platforms ‣ Develop a digital marketing program to reach your customers before they enter your store ‣Build an online following that drives people to your store with the right product already in mind 15
- 16. Purchase Being Data-Driven will help you: ‣Reorganize your store’s layout and tailor your inventory to your customers' preferences ‣ Use basket analysis to exploit product adjacencies & sales patterns to drive more sales ‣ Look at pricing to identify opportunities for higher margins or influence purchase behavior 16
- 17. ‣Continue the conversation via a store loyalty program ‣ Encourage social sharing and reviews to build store equity with consumers ‣ Use your customers’ purchase histories to understand their preferences and build profiles ‣Send tailored offers & messages to your customers with personalized promotions, and increase your lift Post-Purchase 17
- 18. Personalized ExperiencesCustomer-OrientedData-Driven Creating a Digital Future for the Beverage Alcohol Consumer Journey 18
- 19. Implementing a digital experience is no longer an option - it is an absolute necessity to stay competitive and meet consumer demands.
- 20. ?Mike Provance CEO 3x3 Insights mike@3x3insights.com