Why Growth Hacking is the Next Big Thing for Marketing

growth hacking
Golden Drum, October 16. 2015, Portorož
@andjelicaaa

… and these are the things that inspire me.
digital
branding
knowledge
networks organizational
innovation
new org forms
org
structure &
media
distributed
cognition
actor-network
theory
org
management
media
management
media studies
media
business
social
psychology
cognitive
psychology
technology
studies
economic
sociologydesign
thinking
behavioral
economics
@andjelicaaa

my goal is to help clients disrupted by technology to
better understand how to successfully use it to connect
with their customers and achieve business results.
@andjelicaaa

i have a holistic approach to problem-solving and
agnostic approach as to what the solution should be.
@andjelicaaa

spot opportunity
for creating unique
source of value.
spot opportunity
created by
external disruptors
spot opportunity
in the long-range
horizon.
@andjelicaaa

i am here to talk about growth
hacking.
@andjelicaaa

why is this question relevant?
@andjelicaaa

ten years ago, today’s fastest-growing brands of
did not exist.
ana @andjelicaaa & jana @janasavic

The biggest marketing
innovations do not come grom
marketing agencies.
@andjelicaaa

Marketing innovations come from those
who have neither the marketing
budgets nor its know-how.
@andjelicaaa

don’t tell me that you’re funny, tell me a joke.
@andjelicaaa

Sir Brailsford is a growth hacker.
@andjelicaaa

So are Airbnb, Uber, Instagram and Spotify.
@andjelicaaa

Instagram’s “Suggested” is an example…
@andjelicaaa

Or Dropbox’s “Invite Your Friends”
@andjelicaaa

Or Apple’s “Sent from my iPhone”
@andjelicaaa

User acquisition, retention and referrals
are designed into the product experience
architecture from a get-go.
@andjelicaaa

Still, there’s nothing that creates
scale like network effects.
@andjelicaaa

To get enough users on board to create
network effects, the most famous modern
brands have all “piggybacked” on other,
pre-existing social networks.
@andjelicaaa

Airbnb piggybacked on Craigslist.
@andjelicaaa

Paypal piggybacked on eBay.
@andjelicaaa

Snapchat and Whatsapp
piggybacked on our phone books.
@andjelicaaa

Thanks to piggybacking, these brands
didn’t have to create network effects
from zero.
@andjelicaaa

In the world of traditional marketing,
massive spend on distribution often
compensates for bad products.
@andjelicaaa

what channel is Netflix on?
@andjelicaaa

product + distribution = modern marketing
@andjelicaaa

proizvod exp system policyproduct

if modern marketing were an animal, it
would be …
@andjelicaaa

the first step toward modern
marketing is to redefine it.
@andjelicaaa

Modern marketing sits at the intersection
of business, technology & creativity.
@andjelicaaa

Modern marketing is the worst thief
there is.
@andjelicaaa

Modern marketing has a love affair with
the consumer.
@andjelicaaa

Modern marketing swears by a good
story.
@andjelicaaa

Modern marketing is in the service
business.
Modern marketing is in the service
business.
@andjelicaaa

“It’s easier for companies to come up with
new ideas than to let go of old ones.”
Peter Drucker
@andjelicaaa

thank you.
you can find me on https://medium.com/@andjelicaaa
@andjelicaaa

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