This document discusses chess strategy and notation. It provides the full notation for the positions of pieces on a chess board throughout a sample game. The notation lists out each piece (e.g. Pawn(w), Knight(b), etc) and their positions on the board as the game progresses until one player achieves a win. This allows visualization of how the game developed and demonstrated strategic moves and countermoves between the two players.
16. Fotango, 2003
Our strategy is customer focused. We will lead a
innovative effort in the market through our use of
agile techniques and open source to become a leading
provider of open standard solutions to the digital
world. To develop products of the highest standards
we make our clients part of the team. Our final
measure of success is the satisfaction of the team
at the end of the project.
17. Eigenberg Fotografie, Nov 2013, CC by 2.0
https://www.flickr.com/photos/damionroeien/11122262203
Humour, Wit, & Satire of the Seventeenth Century, 1883,
Public Domain, https://www.flickr.com/photos/britishlibrary/11283423564
19. digital business, big data, disruptive,
innovative, collaborative, competitive
advantage, ecosystem, open source,
networked, efficiency, learning
organisation, social
media, revolution, cloud based, agile,
secure, internet of things, growth, value,
customer focused, open,
digital first, data leaders, agile, insight
from data, platform,
sustainable, revolution, culture.
Common Blahs
20. Blah Template
Our strategy is [Blah]. We will lead
a [Blah] effort of the market through our use
of [Blah] and [Blah] to build a [Blah]. By being
both [Blah] and [Blah], our [Blah] approach will
drive [Bah] throughout the organisation.
Synergies between our [Blah] and [Blah] will
enable us to capture the upside by
becoming [Blah] in a [Blah] world. These
transformations combined with [Blah] due to
our [Blah] will create
a [Blah] through [Blah] and [Blah].
22. Strategy 1 / 64
Our strategy is customer focused. We will lead a
disruptive effort of the market through our use of
innovative social media and big data to build a
collaborative cloud based ecosystem. By being both
digital first and agile, our open approach will
drive efficiency throughout the organisation.
Synergies between our culture revolution
and networked learning organisation will enable us
to capture the upside by becoming data leaders in
a digital business world.
23. Strategy 2 / 64
Our strategy is innovative digital business. We
will lead a growth effort of the market through our
use of customer focused competitive
advantage and disruptive social media to build
a collaborative revolution. By being both data
leaders and cloud based, our ecosystem approach
will drive insight from data throughout the
organisation. Synergies between
our platform and open culture will enable us to
capture the upside by becoming digital first in
a networked world.
24. 1. This is the exact wording from
our business plan.
2. I’ve seen two of these used
already.
3. Are you for hire?
25. 1. This is the exact wording from
our business plan.
2. I’ve seen two of these used
already.
3. Are you for hire?
26. 1. This is the exact wording from
our business plan.
2. I’ve seen two of these used
already.
3. Are you for hire?
40. Observe
Decide
The Strategy Cycle
Sun Tzu's five factors
John Boyd’s OODA loop
The two types of why
Orient
Purpose
Landscape
Climate
Doctrine
Leadership
The “game”
why of
purpose
Act
50. Tristan Ferne, Nov 2011, CC by 2.0
https://www.flickr.com/photos/tristanf/6404414883
51. From Hernam, head due west towards Hvarf, and you
will have sailed north of Hjaltland, so that you
just glimpse it in clear weather, but south of
the islands, so that the sea is right in between
the distant mountains and thus also south of
Iceland.
Hauksbók
71. Strengths Weaknesses
Opportunities Threats
A well trained Spartan army
Get rid of the Spartans
Get rid of the Persians Persians get rid of us
The Oracle says a really
dodgy film might be
produced over 2,000
years later
A lot of Persians ARE
turning up
A high level of motivation
not to become a Persian
slave
The Ephors might stop the
Spartans turning up
77. Chess Alchemy
Visual Navigation Story telling
Context specific Learning Secrets of success
Position and movement Strategy Magic frameworks
High Situational Awareness Low
78. Chess Alchemy
Visual Navigation Story telling
Context specific Learning Secrets of success
Position and movement Strategy Magic frameworks
High Situational Awareness Low
FAKECEO
80. Chess Alchemy
Visual Navigation Story telling
Context specific Learning Secrets of success
Position and movement Strategy Magic frameworks
High Situational Awareness Low
FAKECEO
87. Photo Storage Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Data Centre
Systems
Map
Visual Yes
Context Yes
Position NO
Anchor NO
Movement NO
Components Yes
105. Photo Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Image
Manipulation
Compute
Customer
Visual Yes
Context Yes
Position NO
Anchor NO
Movement NO
Components Yes
107. Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Online Image
Manipulation
Compute
Customer
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
ValueChain
VisibleInvisible
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement NO
Components Yes
Position
108. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Online Image
Manipulation
Compute
Customer
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement NO
Components Yes
109. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Online Image
Manipulation
Compute
Customer
Platform
2005
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement Yes
Components Yes
110. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Online Image
Manipulation
Compute
Customer
Platform
Anchor
Position
Movement
111. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Online Image
Manipulation
Compute
Customer
Platform
Space has
meaning!
132. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Emergency Function
Doctrine
Focus on
user needs
133. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Think small
(as in know the
details)
135. Number of Duplicate Efforts
in a single Organisation
Technology Space Industry
2,000+
(unconfirmed)
Accounting systems Global Defence
1,000+
(estimated)
Risk management Global Finance
380 ERP system Global Energy
300+ ECM systems Global Pharma
170 Cloud projects Global Technology
118 Workflow systems Government
22 Rules Engines European Corporate
14 CRM system National Bank
6 General Rule of Thumb Everywhere
IT Weapons of Mass Duplication - Leader Board
136. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Remove
Duplication
137. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Think small
(as in contracts)
138. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
SIX SIGMA / Outsource
StrongWeak
AGILE / In-house
Strong Weak
Climatic pattern
No one size
fits all
Strong WeakWeak
LEAN / Off the shelf product
focus on learning & reducing waste
focus on reducing deviation
focus on reducing cost of change
139. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
outsource to
utility suppliers,
Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Doctrine
Use appropriate
methods
141. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
145. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Should we
outsource or
build our own?
Should we
outsource or
build our own?
A
B
146. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Autonomous
Vehicle Driver
GPS
Vehicle
State
Server
Autonomous
vehicle manager
LIDAR
World
Perception
Server
Vision System
Driver
147. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
outsource to
utility suppliers,
Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Doctrine
Use appropriate
methods
148. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
outsource to
utility suppliers,
Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Team 5
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Doctrine
Think small
(use cells)
149. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Pioneers
Settlers
Town Planners
Doctrine
Think aptitude
and attitude
Team 5
154. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Online Image
Manipulation
Compute
Customer
Platform
155. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Platform
156. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Here?
Here?
Here?
Here?
Platform
Where to
Invest?
157. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Gameplay
Accelerate, de-
accelerate &
constraints
Open
Fear, uncertainty
& doubt
+Constraints
Platform
158. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Use
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Compute
Customer
Open
Online Image
Manipulation
2005
Exploit
Gameplay
Context specific
play
160. Mark Fowler, Dec 2006,
https://www.flickr.com/photos/twoshortplanks/314161151
Anita Hart, April 2007, CC BY-NC-ND 2.0
https://www.flickr.com/photos/anitakhart/472099476
164. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Platform
Compute
Compute
Utility
Co-evolved management
tools and practice
(Devops)
Physical Server
Server OS
Guest OS
New
Applications
(Developers)
2008
User
Here!
Here!
Here!
Here!
173. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Operating
system
174. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Operating
system
176. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Operating
system
Novel
architectural
practice
High MTTR
177. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Operating
system
High MTTR
Novel
architectural
practice
179. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Good
architectural
practice
Framework
Emerging coding
practice
Operating
system
High MTTR
180. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Good
architectural
practice
Framework
Operating
system
High MTTR
Emerging coding
practice
181. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice
Framework
Best coding
practice
Operating
system
High MTTR
183. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice
Framework
Best coding
practice
Operating
system
High MTTR
184. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice
Framework
Operating
system
Best coding
practice
Novel
architectural
practice
High MTTR
Low MTTR
Climatic pattern
co-evolution
191. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice
Framework
Operating
system
Best coding
practice
Novel
architectural
practice
Low MTTR Inertia
192. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice
Framework
Operating
system
Best coding
practice
Emerging
architectural
practice (DevOps)
193. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Framework
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
194. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Framework
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
New Tribe
195. It’s all about user
needs, iterative
cycles, automation,
feedback loops, …
198. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
Framework
199. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
Framework
(e.g. Lambda)
200. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
201. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
203. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
Low MTTRHigh MTTR
New
Legacy
New Tribe
207. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
Framework
(e.g. Lambda)
emerging
architectural
practice
(JEFF)
Here
Here
208. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
New
Legacy
New Tribe
209. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
High MTTR Low MTTR
210. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
High MTTR Low MTTR
High ???
Low ???
215. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Find out about
Testing Application
Microsite
Needs (Leads)
Test printer
216. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Find out about
Testing Application
Platform
Microsite
Needs (Leads)
Test printer
217. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Large format printer
Find out about
Testing Application
Platform
Toner cartridge
Microsite
Needs (Leads)
Test printer
218. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Large format printer
Find out about
Testing Application
Postal delivery
Distribution
Platform
Toner cartridge
Brochure
Microsite
Needs (Leads)
Test printer
219. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Large format printer
Find out about
Testing Application
Postal delivery
Distribution
Platform
Toner cartridge
Brochure
Microsite
Needs (Leads)
Test printer
+flow
220. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Large format printer
Find out about
Testing Application
Postal delivery
Distribution
Platform
Toner cartridge
Brochure
Microsite
Needs (Leads)
Test printer
+ Conversion
Rate
+ Indirect
+ Direct
+ Cost per print
+ Cost per print
distributed
+ price per lead
+ Conversion
Rate
221. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Stepwise non
variable
components
Consumer
Client
Large format printer
Find out about
Testing Application
Postal delivery
Distribution
Platform
Toner cartridge
Brochure
Microsite
Needs (Leads)
Test printer
+ Conversion
Rate
+ Indirect
+ Direct
+ Cost per print
+ Cost per print
distributed
+ price per lead
+ Conversion
Rate
222. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Large format printer
Find out about
Testing Application
Postal delivery
Distribution
Platform
Toner cartridge
Brochure
Microsite
Needs (Leads)
Test printer
+ Conversion
Rate
+ Indirect
+ Direct
+ Cost per print
+ Cost per print
distributed
+ price per lead
+ Conversion
Rate
+ function cost
+ function cost
223. 1.Enabled worth base development
2.Refactoring had financial value
3.Code efficiency
4.Rapid acceleration in speed of
development and code re-use
5. Monitoring by flow of financial value
224. 1.Enabled worth base development
2.Refactoring had financial value
3.Code efficiency
4.Rapid acceleration in speed of
development and code re-use
5. Monitoring by flow of financial value
225. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Testing Application
Platform
Needs (Leads)
Test printer
+ Direct
+ price per lead
+ function cost
226. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Testing Application
Platform
Needs (Leads)
Test printer
+ Direct
+ price per lead
+$$
+$$
+$$
User Registration
Upload image
Brexit Trade
Barrier
Negotiator
227. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Testing Application
Platform
Needs (Leads)
Test printer
+ Direct
+ price per lead
+$$
+$$
+$$
User Registration
Upload image
Brexit Trade
Barrier
Negotiator
228. 1.Enabled worth base development
2.Refactoring had financial value
3.Code efficiency
4.Rapid acceleration in speed of
development and code re-use
5. Monitoring by flow of financial value
229. 1.Enabled worth base development
2.Refactoring had financial value
3.Code efficiency
4.Rapid acceleration in speed of
development and code re-use
5. Monitoring by flow of financial value
231. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Testing Application
Platform
Needs (Leads)
Test printer
+ Direct
+ price per lead
+$$
+$$
+$$
User Registration
Upload image
Brexit Trade
Barrier
Negotiator
232. 1.Enabled worth base development
2.Refactoring had financial value
3.Code efficiency
4.Rapid acceleration in speed of
development and code re-use
5.Monitoring by flow of financial value
233. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Consumer
Client
Testing Application
Platform
Needs (Leads)
Test printer
+ Direct
+ price per lead
+$$
+$$
+$$
User Registration
Upload image
Brexit Trade
Barrier
Negotiator
235. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Use
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Compute
Customer
Open
Online Image
Manipulation
2005
Exploit
Gameplay
Context specific
play
239. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Componentisation effect
Component service
Component service
Gameplay
ILC
240. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Componentisation effect
Component service
Component service
Gameplay
ILC
241. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Componentisation effect
Component service
Component service
Others build
new things
(innovate)
Gameplay
ILC
242. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Componentisation effect
Component service
Component service
Identify patterns
through meta data
(leverage)
Others build
new things
(innovate)
Gameplay
ILC
243. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
The ever growing
platform
(commoditise)
Componentisation effect
Component service
Component service
Identify patterns
through meta data
(leverage)
Others build
new things
(innovate)
Gameplay
ILC
244. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Pioneers
Settlers
Town Planners
Doctrine
Think aptitude
and attitude
Team 5
248. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)
249. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(JEFF)
Framework
(e.g. Lambda)