Wikimedia mobile strategy final01.04.11
- 1. Mobile Strategy for Wikimedia Foundation Tomasz Finc, Barry Newstead, Mani Pande, Kul Wadhwa Jan 2011 WIKIMEDIA FOUNDATION
- 2. Mobile Strategy for Wikimedia Foundation Jan 2011 why mobile?WIKIMEDIA FOUNDATION
- 3. about 2 billion mobile web subscribers in 2015 27% of global population Source: ITC & WMF
- 4. mobile web will overtake desktop web in 2014 Figures are in millions Source: ITC & WMF
- 5. “Broadband remains the single most expensive and the least affordable service in the developing world,” International Telecommunication Union
- 6. Source: http://www.flickr.com/photos/cocoarmani/2059353149/ mobile forecasts WIKIMEDIA FOUNDATION
- 7. 2G will dominate in the global south (2014) 3500000 3000000 2500000 Figures are in millions 2000000 3G 2G & below 1500000 1000000 500000 0 Europe Japan E Europe N America Asia Pacific MENA S & C America Source: Morgan Stanley Report & WMF
- 8. 3G or 3rd generation is standard for networks for mobile phone and other telecommunication devices that provide peak data rates of 200kb/s. 2G or 2nd generation networks were built mainly for voice and slow data transmission. GPRS which is commonly used for data transmission on 2G networks has speeds ranging from 56-115 kb/s. – Source: Wikipedia
- 9. m.wikipedia.org takes twice as long to download than WAP site Facebook Mobile, GPRS – 2.68 seconds Source: mobiReady Google Mobile, GPRS – 3.39 seconds Yahoo Mobile, GPRS – 4.42 seconds Ebay Mobile, GPRS – 294 seconds Twitter Mobile, GPRS – 2.13 seconds
- 10. 3G devices are extremely expensive in Global South & 3G penetration is inversely correlated to device cost Source: Morgan Stanley Mobile Internet Report , 2009 &WMF
- 11. two ecosystems: different devices, networks, experiences
- 12. ideal scenario
- 13. mobile platforms: two platforms for a segmented market
- 14. mobile platforms: more than a billion users (2014) 50% 50%
- 15. facebook: one-fifth visit mobile, Wikipedia: 2.8% of page views/month are for mobile 20% of Facebook users visit mobile site 2.8% of page views/month are for mobile site
- 16. facebook: multi-media rich and zero platform Source: Facebook
- 17. facebook: partnerships with providers Source: Facebook
- 18. “Despite our skepticism, it is undeniable that this is both a much needed and smart move. Lacking much of the telecommunication infrastructure of the developed world, developing nations are very mobile focused,” Read Write Web blog
- 19. facebook: micro-contributions on mobile Source: Facebook
- 20. wikipedia apps: save an article, read it offline Source: WaPedia, Price= Free
- 21. wikipedia apps: features and more features ● Saves articles on disk, making it easier to go back to them. ● Find out what other users are searching. ● Discover Wikipedia articles near your location. Source: Quickpedia, Price= Free
- 23. lightweight platform: half a billion users, primarily in global south (2014) 50%
- 24. mobile platform: lightweight gateway for mobile Fully supported languages: uk, sr, sv, pt, pl, no, nl, hu, it, fr, es, en, de, & ar Partially supported languages: he, ru, & bo
- 25. lightweight mobile platform: on average, 600-700k queries per day 0 www.zh.wap.wikipedia.org 13 nl.mobile.wikipedia.org 14 www.zh.mobile.wikipedia.org 16 es.wap.wikipedia.org No 17 www.de.mobile.wikipedia.org promotion 21 ru.mobile.wikipedia.org 29 cs.mobile.wikipedia.org 30 it.mobile.wikipedia.org 35 id.mobile.wikipedia.org 47 ar.mobile.wikipedia.org 50 tl.mobile.wikipedia.org 75 fr.wap.wikipedia.org No development 87 www.en.mobile.wikipedia.org 90 zh.wap.wikipedia.org 137 hu.mobile.wikipedia.org No 150 de.wap.wikipedia.org 171 uk.mobile.wikipedia.org redirects 177 zh.mobile.wikipedia.org 213 pt.mobile.wikipedia.org 1120 pl.mobile.wikipedia.org 6929 de.mobile.wikipedia.org 7431 fr.mobile.wikipedia.org 9184 es.mobile.wikipedia.org 10048 en.wap.wikipedia.org 134168 en.mobile.wikipedia.org 530756 mobile.wikipedia.org
- 26. partnerships with largest carriers in Global South: over 1 billion subscribers Source: Morgan Stanley Report
- 27. lightweight platform: data continues to be expensive Average monthly income in 2009= Average monthly income in 2009= $90 $731
- 28. operators are pushing for thin client for slower networks “If you want to be “The mobile handset universe relevant in Africa is less sophisticated with then you have to lower levels of technology. have a thin client,” They are 2G at best in some Orange regions,” operator in Thailand
- 29. minimal micro-contributions ? Ratings
- 31. tech implications ● Need a base platform that is well integrated into the core platform ● Need to hire engineers and product research on specific segments ● Do some usability testing, especially for smart phones ● Reading features are easier to implement ● Additional features are needed, but needs more research ● Possible contributions: spelling changes, upload images, short line edits, posting to discussion pages, rate articles ● Categorization of articles, tag images, work us through our queue
- 32. technology implications recommendations
- 33. next steps ● Integrate our mobile gateway into the core infrastructure ● Assessment of lightweight gateway, determine & execute solution ● Expand readership and contributions ● Internal development – tools & platforms ● Strategic partnerships – marketing, co-development and partner support ● Community – mobile crowdsourcing, developer networks
- 34. Mobile Strategy for Wikimedia Foundation Tomasz Finc, Barry Newstead, Mani Pande, Kul Wadhwa Jan 2011 WIKIMEDIA FOUNDATION