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WineSimple Investor Pitch Deck

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This document outlines a business plan for an ecommerce wine subscription service called WineSimple. The key points are: 1) WineSimple uses a personalized taste quiz to match customers with wine selections tailored to their preferences on a recurring subscription basis. 2) The business model focuses on acquiring and retaining customers rather than owning inventory. WineSimple aims to sell 70+ brand name wines without holding the wine itself. 3) Projections estimate wine revenue will grow from $860k to $50 million over 4 years, with WineSimple revenue reaching 14-18% of wine sales. The company expects to be cash flow positive in year 3.

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Contains proprietary and confidential information

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The Problem 2

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The Result 3 Most people buy the same wine every time, what’s on sale, or nothing at all

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The Solution – Personalized Wine 4 An ecommerce business that delivers quality brand name wine matched to each consumer’s personal “Taste Profile” on a recurring basis

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Taste Profile 5 Personal Taste Profile! 7 Question Taste Quiz!

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Business Model 6 Own the Consumer, Not the Wine

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How We Make Money 7 ! “OneBox” – 6 Bottles in CA! Wine $45.00 Shipping $24.00 Compliance $ 2.50 Credit Card Processing $ 2.50 WineSimple Margin ! $16.00! Consumer Price! $89.99*! * Less than typical retail for same 6 bottles!

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Market •  U.S. Market - 100M consumers will spend $40B in 2015! ! •  Initial Target Market! – Women: Buy over 70% of wine for home – Retail price point: $8 to $19.99 - Fastest growing market segment 8

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Ecommerce Metrics 9 Digital ! $15.00 Referral! $10.00 - $20.00 “Worthy Cause”! $9.00 Influencer! $10.00 - $15.00 Organic/Viral! $0.00! •  Personalized Subscriptions! •  Engagement! •  Help in stores and restaurants! Target Customer Acquisition Costs! How To Increase Long Term Value!

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Business Traction •  E&J Gallo chose WineSimple to create app to help retailers sell more wine & paid $90K ! •  85% of people who rated a wine recommended by WineSimple rated that wine a “4” or “5” on a 5 point scale (96% after rating 5 wines)! •  Strategic partnership with Step Up Women’s Network to promote WineSimple to 50,000 members! •  Ability to sell more than 70 quality brand name wines without the need to purchase the inventory! •  Strong experienced team in place! 10

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Projections •  Wine revenue - Grow from $860K to $50 Million over 4 years! ! •  WineSimple revenue - 14% of wine revenue growing to 18% or more! •  Cash flow positive in Year 3! ! 11

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Future Revenue Opportunities •  Increased profitability from lower wine cost! •  Licensing! •  Advertising! •  Data sales! 12

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Competition 13 Ecommerce Retailers! True Personalized Selections! Brand Name Wine! No Inventory Cost! Target Mass Market! ✔ ✔ ✔ ✔ − − − − − − − ✔ − ✔ ✔ ✔ − ✔ ✔ − − ✔ ✔ ✔

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Team Founders/! Board/Management! Background! Robert Miller Dick Wollack Richard Marcus Amanda Richardson Nick Halsey Advisors! Will Glaser Paul Yanover Camille Watson 14

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Funding •  Raising $800K! – Secured convertible debt – 20% discount to next round (equity) with $3 Million cap •  Use! – 12+ months of operations – Validate CAC – Improve LTV 15

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Exit •  Exit – Sale at $80 Million (20X EBITA)! •  Buyers! – Ecommerce – Retailers – Wine companies 16

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WineSimple Investor Pitch Deck

  • 1. Contains proprietary and confidential information
  • 3. The Result 3 Most people buy the same wine every time, what’s on sale, or nothing at all
  • 4. The Solution – Personalized Wine 4 An ecommerce business that delivers quality brand name wine matched to each consumer’s personal “Taste Profile” on a recurring basis
  • 6. Business Model 6 Own the Consumer, Not the Wine
  • 7. How We Make Money 7 ! “OneBox” – 6 Bottles in CA! Wine $45.00 Shipping $24.00 Compliance $ 2.50 Credit Card Processing $ 2.50 WineSimple Margin ! $16.00! Consumer Price! $89.99*! * Less than typical retail for same 6 bottles!
  • 8. Market •  U.S. Market - 100M consumers will spend $40B in 2015! ! •  Initial Target Market! – Women: Buy over 70% of wine for home – Retail price point: $8 to $19.99 - Fastest growing market segment 8
  • 9. Ecommerce Metrics 9 Digital ! $15.00 Referral! $10.00 - $20.00 “Worthy Cause”! $9.00 Influencer! $10.00 - $15.00 Organic/Viral! $0.00! •  Personalized Subscriptions! •  Engagement! •  Help in stores and restaurants! Target Customer Acquisition Costs! How To Increase Long Term Value!
  • 10. Business Traction •  E&J Gallo chose WineSimple to create app to help retailers sell more wine & paid $90K ! •  85% of people who rated a wine recommended by WineSimple rated that wine a “4” or “5” on a 5 point scale (96% after rating 5 wines)! •  Strategic partnership with Step Up Women’s Network to promote WineSimple to 50,000 members! •  Ability to sell more than 70 quality brand name wines without the need to purchase the inventory! •  Strong experienced team in place! 10
  • 11. Projections •  Wine revenue - Grow from $860K to $50 Million over 4 years! ! •  WineSimple revenue - 14% of wine revenue growing to 18% or more! •  Cash flow positive in Year 3! ! 11
  • 12. Future Revenue Opportunities •  Increased profitability from lower wine cost! •  Licensing! •  Advertising! •  Data sales! 12
  • 13. Competition 13 Ecommerce Retailers! True Personalized Selections! Brand Name Wine! No Inventory Cost! Target Mass Market! ✔ ✔ ✔ ✔ − − − − − − − ✔ − ✔ ✔ ✔ − ✔ ✔ − − ✔ ✔ ✔
  • 14. Team Founders/! Board/Management! Background! Robert Miller Dick Wollack Richard Marcus Amanda Richardson Nick Halsey Advisors! Will Glaser Paul Yanover Camille Watson 14
  • 15. Funding •  Raising $800K! – Secured convertible debt – 20% discount to next round (equity) with $3 Million cap •  Use! – 12+ months of operations – Validate CAC – Improve LTV 15
  • 16. Exit •  Exit – Sale at $80 Million (20X EBITA)! •  Buyers! – Ecommerce – Retailers – Wine companies 16