This document discusses an omni-channel ecommerce planning and execution platform. It can be deployed on-cloud or as managed services, and is flexible, scalable, and extensible. It supports capabilities like cross-channel integration, ecommerce re-platforming, mobile, international commerce, digital marketing, agile delivery, and loyalty/CRM. The platform provider offers turnkey ecommerce solutions and services to help retailers transform their business models for the omni-channel space.
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OMNI CHANNEL
ECOMMERCE PLANNING,
STRATEGY AND EXECUTION
• BUILT FOR THE ENTERPRISE
A modern platform, based on open standards
• OMNI-CHANNEL READY
Web, mobile, in-store, contact center and the internet of things
• BLUEPRINT FOR BUSINESS
Uniquely enables both complex B2B and world-class B2C
• NATIVELY GLOBAL
Multi-site, multi-language, multi-currency
• FLEXIBLE DEPLOYMENT
Identical software on-cloud, deployed as managed services
• AGILE, SCALABLE, EXTENSIBLE
Fastest time to innovation and the lowest cost of ownership
As retailers continue to see rapid shifts in customer demands, competitors’
capabilities and available technologies, the pressure for Omni-channel
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transformation has reached a fevered pitch. Every retailer is investing in
Omni-channel development. But which capabilities are most important, and
how do retailers build them out?
YNG Media’s experts help retailers to find the right path to Omni-channel
adoption for their brand, based on their customers, competitors, and
physical and digital assets. Each retailer’s path is unique. It requires finding
the right mix of stores, mobile, digital marketing, and CRM capabilities.
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OMNI-CHANNEL STRATEGY AND
ROADMAP
Retailers face opportunities and threats every day in the Omni-channel
space. Building the right strategy, business case and organizational support
to fund and execute programs is the first and most important step. Each
retailer must pursue a roadmap that best fits its corporate culture—not too
aggressive for the available resources, but not too conservative either.
YNG Media will help you to build the Omni-channel transformation strategy
and roadmap that fits your organization: One that’s balanced across
people, process and technology, and that delivers benefits throughout the
transformation and allows ample opportunities to course correct.
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CROSS-CHANNEL INTEGRATION
Customers are more digitally connected than ever before and interact with
retailers through multiple touch points. They expect a seamless experience
regardless of the interaction points, and they want flexibility.
To cater to customer expectations, retailers are overhauling their supply
chains, store operations, contact centers, and digital channels such as
Websites, mobile and social media. Achieving this requires a holistic
approach that encompasses people, process and technology.
Organizational roles and performance measures need to be realigned in
the context of Omni-channel operations. Policy guidelines and metrics need
to be defined. Processes need to be reengineered to ensure the customer
experience is not broken at any point. Technology architecture needs to be
assessed.
All of the changes are culminating in a re-examination of the retail business
model. YNG Media’s retail experts have extensive experience in cross-
channel integration. We can help you avoid the pitfalls while meeting your
customers’ ever-changing demands.
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ECOMMERCE RE-PLATFORMING
As eCommerce continues with double-digit growth compared to brick and
mortar’s sluggish same-store sales, retailers are depending more on
eCommerce to hit their growth targets. Decade-old platform decisions no
longer suit the needs and demands of Omni-channel customers. YNG
Media helps retailers to systematically evaluate eCommerce platform
options to select and implement the right Omni-channel platform for digital
commerce and supporting capabilities.
DIGITAL COMMERCE OPTIMIZATION
Many retailers have become mature e-tailers with robust digital commerce
capabilities. To deliver growth that’s in line with their targets, they need to
optimize operations across all key metrics. That means driving the right
traffic to improve conversion. It also means enhancing capabilities, both
small and large, that deliver business results such as streamlined checkout,
improved fraud management, personalization, complete and accurate
product information, online merchandising, and so on. YNG Media’s
eCommerce experts help retailers identify areas for improvement and
implement enhancements.
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MOBILE
Mobile is the next frontier of consumer shopping. Almost overnight,
smartphones and tablets have transformed the way we manage our lives
and businesses. Mobile is the connective tissue that brings together online
and in-store experiences for customers. It is the tool that helps store
associates work more efficiently and be more available to customers. And it
helps leaders better manage stores, districts, regions or chains.
But for all of mobile’s positive impact, it can also multiply overhead without
significant uptick in traffic or other measurable benefits. YNG Media helps
retailers select the right platforms, identify the right capabilities to enable,
and design and build mobile Websites and Apps that engage customers –
all with an eye on business goals.
INTERNATIONAL COMMERCE
Growth of Internet users across the globe mean that retailers can now reach
customers almost anywhere in the world. In the last several years, retailers
have begun to realize that expanding their eCommerce reach
internationally enables them to drive incremental sales and test new
markets with relatively little capital investment.
Expanding internationally requires retailers to critically evaluate their
product assortment, fulfillment capabilities, localized content, translations,
customer service, finance and accounting. YNG Media can help retailers
build international commerce capabilities leveraging the international
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expertise of our team around the world and our international expansion
service offerings.
DIGITAL MARKETING
As media consumption through traditional channels decreases in favor of
newer channels, digital marketing is an essential and growing part of every
retailer’s marketing strategy.
Retailers are leveraging digital marketing to drive traffic and enhance
customer loyalty across all channels. They are working to understand their
customer segments to shift their marketing mix across paid search, push
mobile messages, check-ins, email, social media, and traditional channels
to yield the biggest return. Omni-channel analytics enable retailers’ digital
marketing efforts.
YNG Media’s expansive analytics and retail experience can help retailers
find the right mix of channel investment to engage with customers where
they want to be engaged.
AGILE DELIVERY
The Omni-channel space is shifting so quickly that failing fast has become
the key to winning. The sooner retailers get new capabilities and
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experiences to market and measure customer -- and competitor -- reaction,
the sooner they can tweak and refine the experiences. Retailers need to be
more agile than ever to meet business demands. YNG Media leverages a
proven agile delivery methodology that brings together business and
delivery teams to jointly create the best retail experiences.
LOYALTY AND CRM
Loyalty programs and customer relationship management have long been
essential to acquiring new customers and retaining existing ones. The
increasingly competitive retail landscape has elevated the role of loyalty
and CRM and is requiring retailers to think about them in light of Omni-
channel opportunities.
• How do customers who shop across multiple channels differ from
those who shop in a single channel?
• How should customer acquisition and retention tactics vary across
channels?
• YNG Media’s expertise can help you to blaze a new Omni-channel
trail for retail loyalty and CRM.
VALUE DELIVERED:
Your one stop e-commerce technology and services provider
• Undertake turnkey e-commerce engagements
• Choice of world-class e-commerce platforms
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• Delivery of high quality B2B and B2C e-commerce solutions, in short
time-to-market, leveraging Magento’s platform (open source e-
commerce platform)
• Extend your store front to mobile devices, integrate to social media,
leverage Business Intelligence and Analytics and build customized
solutions to increase sales, analyze consumer behavior and spending
patterns.
• End-to-end services IT services: application development,
customization, payment gateway integration, testing, training,
deployment, maintenance, migration and support.
Other pivotal features of WiseRetail:
• Stock Management: stock tracking, multiple warehouse support,
inventory, stock transfer, low-stock alerts, barcodes
• Purchases: supplier management, purchase price, stock needs (just-
in-time distribution and low-stock levels,) purchase order forms,
merchandise reception, outstanding orders
• Order Preparation: order distribution in function with stock levels,
mass order preparation, picking lists, mass printing, packing by
barcode, transport labels
• Order Tracking: product availability, order schedule, advanced
availability options, delivery schedule for the customer
• Dashboards: Automatically generate over fifty different tables,
charts, and graphs analyzing your sales, products, customers, and
suppliers, to give you a thorough overview of your business activity.
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• Multiple Order Management: WiseRetail gives you the ability to
achieve fast order fulfilment; it is optimised to efficiently process and
fulfill multiple orders :
o Picking list: summarise every products needed to prepare the
orders and are sorted by location and manufacturer to
optimise the picking.
o Multiple Shipment Creation: with the click of one button you
can create shipments for all selected orders
o Batch PDF Printing: with the click of another button you can
batch print PDFs containing all invoices and packing slips
o Mass notification: at the end of the process, the click of yet
another button allows you to notify all customers about their
shipment