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WorldBay

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The document outlines a one-day business development planning workshop for WorldBay executives. It will cover topics such as developing a vision and objectives, understanding customers and competitors, defining value propositions, and creating a marketing strategy. Participants will learn how to assess their company's strengths and opportunities, position their products effectively, and develop concrete plans to achieve business goals. The workshop facilitators will provide training materials and a post-training report for a fee of 500,000 Naira.

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B U S I N E S S D E V E L O P M E N T P L A N : A W O R K S H O P F O R W O R L D B A Y E X E C U T I V E S
The most successful business leaders know how to constantly re-win their customers' business by delivering real value. A business development strategy helps to achieve just that. It facilitates:  Knowing your customers and your competitors  Quantifying your product's value and how to communicate it  Defining realistic business objectives and strategies to achieve them W I S E P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N :
16Elements of a Business Development Plan W I S E P L A N N E R VISION CURRENT SITUATION COMPETITIVE ANALYSIS TARGET SEGMENTS PRICING POSITIONING UNIQUE VALUE PROPOSITIONS BUSINESS OBJECTIVES MARKETING COLLATERAL OFFER DISTRIBUTION PLAN SALES ENABLEMENT PARTNERSHIP CONVERSION STRATEGY PROMOTION STRATEGY TIMELINE B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R An analysis of the company's resources and capabilities in the context of the competitive environment help develop a competitive advantage. C U R R E N T S I T U A T I O N V I S I O N A vision statement says what the organization wishes to be like in some years' time. What are WORLDBAY business’ Strengths? Weaknesses? Opportunities? Threats? Where will WORLDBAY be in 5 years, 10 years, 20 years from now? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R Strategic technique used to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that a company's competitors may have, and then use that information to improve efforts within the company. C O M P E T I T I V E A N A L Y S I S T A R G E T S E G M E N T S An identifiable group of individuals sharing one or more needs. Market segments generally respond in a predictable manner to a marketing or promotion offer. Who are WORLDBAY competitors? Which of them is dominating the market and how? How do WORLDBAY respond? How do we describe WORLDBAY's market segment? How large? How best is WORLDBAY'S products solving the segment's challenges? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R It is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it rather than its rivals. U N I Q U E V A L U E P R O P O S I T I O N S P O S I T I O N I N G Creating "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors. What unique value is WORLDBAY offering to its target segment and how does WORLDBAY communicate it? How does WORLDBAY's value proposition compare to closet viable alternatives that her customers have? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R Pricing should be driven primarily by the value of the product to the customer. P R I C I N G B U S I N E S S O B J E C T I V E S Consequent upon understanding the current situation and establishing a vision and set what types of problems WORLDBAY will be solving for her current market segment, it is time to set concrete business objectives. How important is WORLDBAY’s products to the customer? What are the affordability levels to the different segments? Revenue targets? Profitability targets? Market share increase? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R What types of collateral do you need to create/update to communicate the unique value proposition of your product to target segments? M A R K E T I N G C O L L A T E R A L S A L E S E N A B L E M E N T A systematic approach to increasing sales productivity, by supporting representatives with the content, training and analytics they need to have more successful sales conversations. Case study? Product Brochure? ROI study? Whitepaper? Video? Infographic? Thought leadership blog? Industry Publications? etc. Sales playbook? case study with proof points? etc. B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R Promotion includes all the activities of the company undertakes to communicate and promote its products to the target market. P R O M O T I O N S T R A T E G Y D I S T R I B U T I O N P L A N How are you going to reach your customers? Advertising? Publications? Campaigns? Spokepeople?. Direct or Indirect selling? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R How are you going to convince your customers to try your products? O F F E R S C O N V E R S I O N S T R A T E G Y What is WORLDBAY's plan to capture, nurture and eventually convert leads into paying customers? Free trial? Free basic version with upgrade options? How many different offers? How to convert a viewer browsing the website into a lead? How to convert a free trial user into a paying customer? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E R Explore and evaluate synergies for achieving your business objectives by partnering with another entity. P A R T N E R S H I P S T I M E L I N E A marketing plan should include a high level calendar that outlines specific tactics that will be undertaken. What strategic objectives do the partner help accomplish? Time periods? Milestones? Key activities? B U S I N E S S D E V E L O P M E N T P L A N :
W I S E P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N : We will facilitate a 1-day training program at a discounted rate of N500,000.00 PER DAY (Five Hundred Thousand Naira only) (VAT EXCLUSIVE) PAYMENT TERMS 70% of gross sum to be paid at least one week to the training 30% balance on submission of training report 72hrs after the last day of training This fee covers our charges as follows;  Facilitators fee  Training materials  Training Administration and event-flow Management  Cost of producing the post-Training Outcomes & Recommendation Report
W I S E P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N : WISE PLANNER is regional leader organization in providing end to end Management Consulting services that form the basic building blocks required for implementing the effective management practices. At Wise Planner, we work closely with our valued customers to increase their readiness level to implement sound management practices and systems. Our intervention includes training, strategy development, tools implementation, assessment, and other services. In our resolute quest to help organizations transform into a more result driven, customer focused and top performing enterprises with winning culture we are proud to have served the following growing and classic collection of clientele.
Wise Planner Consulting 43, AfriBank Street, Victoria Island, Lagos, Nigeria. M: +234 (0)70 406 03344 E: info@wiseplannerconsulting.com W: www.wise-plannerconsulting.com

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WorldBay

  • 1. B U S I N E S S D E V E L O P M E N T P L A N : A W O R K S H O P F O R W O R L D B A Y E X E C U T I V E S
  • 2. The most successful business leaders know how to constantly re-win their customers' business by delivering real value. A business development strategy helps to achieve just that. It facilitates:  Knowing your customers and your competitors  Quantifying your product's value and how to communicate it  Defining realistic business objectives and strategies to achieve them W I S E P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N :
  • 3. 16Elements of a Business Development Plan W I S E P L A N N E R VISION CURRENT SITUATION COMPETITIVE ANALYSIS TARGET SEGMENTS PRICING POSITIONING UNIQUE VALUE PROPOSITIONS BUSINESS OBJECTIVES MARKETING COLLATERAL OFFER DISTRIBUTION PLAN SALES ENABLEMENT PARTNERSHIP CONVERSION STRATEGY PROMOTION STRATEGY TIMELINE B U S I N E S S D E V E L O P M E N T P L A N :
  • 4. W I S E P L A N N E R An analysis of the company's resources and capabilities in the context of the competitive environment help develop a competitive advantage. C U R R E N T S I T U A T I O N V I S I O N A vision statement says what the organization wishes to be like in some years' time. What are WORLDBAY business’ Strengths? Weaknesses? Opportunities? Threats? Where will WORLDBAY be in 5 years, 10 years, 20 years from now? B U S I N E S S D E V E L O P M E N T P L A N :
  • 5. W I S E P L A N N E R Strategic technique used to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that a company's competitors may have, and then use that information to improve efforts within the company. C O M P E T I T I V E A N A L Y S I S T A R G E T S E G M E N T S An identifiable group of individuals sharing one or more needs. Market segments generally respond in a predictable manner to a marketing or promotion offer. Who are WORLDBAY competitors? Which of them is dominating the market and how? How do WORLDBAY respond? How do we describe WORLDBAY's market segment? How large? How best is WORLDBAY'S products solving the segment's challenges? B U S I N E S S D E V E L O P M E N T P L A N :
  • 6. W I S E P L A N N E R It is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it rather than its rivals. U N I Q U E V A L U E P R O P O S I T I O N S P O S I T I O N I N G Creating "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors. What unique value is WORLDBAY offering to its target segment and how does WORLDBAY communicate it? How does WORLDBAY's value proposition compare to closet viable alternatives that her customers have? B U S I N E S S D E V E L O P M E N T P L A N :
  • 7. W I S E P L A N N E R Pricing should be driven primarily by the value of the product to the customer. P R I C I N G B U S I N E S S O B J E C T I V E S Consequent upon understanding the current situation and establishing a vision and set what types of problems WORLDBAY will be solving for her current market segment, it is time to set concrete business objectives. How important is WORLDBAY’s products to the customer? What are the affordability levels to the different segments? Revenue targets? Profitability targets? Market share increase? B U S I N E S S D E V E L O P M E N T P L A N :
  • 8. W I S E P L A N N E R What types of collateral do you need to create/update to communicate the unique value proposition of your product to target segments? M A R K E T I N G C O L L A T E R A L S A L E S E N A B L E M E N T A systematic approach to increasing sales productivity, by supporting representatives with the content, training and analytics they need to have more successful sales conversations. Case study? Product Brochure? ROI study? Whitepaper? Video? Infographic? Thought leadership blog? Industry Publications? etc. Sales playbook? case study with proof points? etc. B U S I N E S S D E V E L O P M E N T P L A N :
  • 9. W I S E P L A N N E R Promotion includes all the activities of the company undertakes to communicate and promote its products to the target market. P R O M O T I O N S T R A T E G Y D I S T R I B U T I O N P L A N How are you going to reach your customers? Advertising? Publications? Campaigns? Spokepeople?. Direct or Indirect selling? B U S I N E S S D E V E L O P M E N T P L A N :
  • 10. W I S E P L A N N E R How are you going to convince your customers to try your products? O F F E R S C O N V E R S I O N S T R A T E G Y What is WORLDBAY's plan to capture, nurture and eventually convert leads into paying customers? Free trial? Free basic version with upgrade options? How many different offers? How to convert a viewer browsing the website into a lead? How to convert a free trial user into a paying customer? B U S I N E S S D E V E L O P M E N T P L A N :
  • 11. W I S E P L A N N E R Explore and evaluate synergies for achieving your business objectives by partnering with another entity. P A R T N E R S H I P S T I M E L I N E A marketing plan should include a high level calendar that outlines specific tactics that will be undertaken. What strategic objectives do the partner help accomplish? Time periods? Milestones? Key activities? B U S I N E S S D E V E L O P M E N T P L A N :
  • 12. W I S E P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N : We will facilitate a 1-day training program at a discounted rate of N500,000.00 PER DAY (Five Hundred Thousand Naira only) (VAT EXCLUSIVE) PAYMENT TERMS 70% of gross sum to be paid at least one week to the training 30% balance on submission of training report 72hrs after the last day of training This fee covers our charges as follows;  Facilitators fee  Training materials  Training Administration and event-flow Management  Cost of producing the post-Training Outcomes & Recommendation Report
  • 13. W I S E P L A N N E RB U S I N E S S D E V E L O P M E N T P L A N : WISE PLANNER is regional leader organization in providing end to end Management Consulting services that form the basic building blocks required for implementing the effective management practices. At Wise Planner, we work closely with our valued customers to increase their readiness level to implement sound management practices and systems. Our intervention includes training, strategy development, tools implementation, assessment, and other services. In our resolute quest to help organizations transform into a more result driven, customer focused and top performing enterprises with winning culture we are proud to have served the following growing and classic collection of clientele.
  • 14. Wise Planner Consulting 43, AfriBank Street, Victoria Island, Lagos, Nigeria. M: +234 (0)70 406 03344 E: info@wiseplannerconsulting.com W: www.wise-plannerconsulting.com