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Anthony Lamacchia
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
Worried About iBuyers?
Well, they aren’t going
away.
“CrushItInRealEstate” - Facebook Training Group
Lamacchia Real Estate
● Broker/Owner & CEO of Lamacchia Companies in Boston. Anthony also has Lamacchia
Property Management, Lamacchia Development and REAL Training and Systems Inc.
● Anthony is an industry expert, having done hundreds of television appearances on local
news and many speaking engagements at national industry conferences such as the NAR,
Zillow Conference, Inman News Summits and RISMedia.
● Anthony is passionate about advocating for home ownership, real estate development, tax
policies related to Real Estate and fellow Realtors. He has traveled to Washington DC
multiple times to meet with members of Congress, Senators, and regulatory agencies to
defend homeownership, distressed homeowners, and mortgage lending.
● 2018 Anthony was nominated for Inman’s Most Innovative Broker-Owner due to his “REAL
Training” Program and growing online platform of how-to videos for real estate agents.
Anthony Lamacchia
WORRIED ABOUT iBUYERS? They aren’t
going away!
Anthony Lamacchia, CEO
Lamacchia Companies
Worried about iBuyers, they are not going away!
Worried about iBuyers, they are not going away!
Worried about iBuyers, they are not going away!
Why Anthony
Launched his own
iBuyer Program.
1
How to launch your own iBuyer Program.
2
TV ads
Worried about iBuyers, they are not going away!
Worried about iBuyers, they are not going away!
Worried about iBuyers, they are not going away!
Where Anthony
incorporates his
iBuyers or “Offer
Now” Program
into his full-
service real
estate menu of
services
3
“Offer Now” program
The successes and failures Anthony’s
iBuyer Program has experienced so far.
4
IN THE NEWS
IN THE NEWS
IN THE NEWS
Anthony Lamacchia, whose brokerage Lamacchia Realty is
based in Massachusetts, launched a boutique iBuyer ...
What Anthony envisions for his firm and
from the iBuyer opportunity as a whole.
5
Anthony Lamacchia
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
Worried About iBuyers?
Well, they aren’t going
away.
“CrushItInRealEstate” - Facebook Training Group
Lamacchia Real Estate
Join
LIVE on Facebook
Live Q&A with
facebook.com/groups/secretsoftopsellingagents
Anthony
Lamacchia
Q&A
Facebook LIVE
Ask a question and get
a free copy!
facebook.com/groups/secretsoftopsellingagents
Homes.com LOCAL CONNECT
with Shay Atkins
Reach the Right Consumers at the Right Time
All New Exclusive
Phone Leads!
Details coming up!
LOCAL CONNECT
● Buyer/Seller Leads
● Exclusive Phone Leads
● Local Expert Branding
on Homes.com listings
(888) 742-9557
Secure your zip now!
Reserve Your Zip Codes
Local Connect Love!
"I have received several leads since I started using Homes.com. As my business
grows, I will continue to add products from Homes.com. The thing I have liked the
most is that you do not have to blow your budget to use their products to help you
increase your business..." -Tracey Woodruff
“Leads are better for the $ spent than Zillow
or Realtor.com." -Richard Vaughn
"Homes.com leads often seem less apt to
“jump to the next thing,” bringing quality of
leads over quantity." -Anne Newmyer
“As a new Realtor, I signed up for Homes.com because it’s much more affordable
than Zillow. I received my first lead within 24 hours. I spoke to another agent in my
office and he says he has been getting lots of leads from Homes.com and has been
using it for months." -Eleanor Decker
"Since becoming an independent Agent, from being on a
Team, Homes.com made it easy to transition and
advertise on my own as well as build a strong local
presence for myself." -Lynn Peters
Local Connect Love!
LOCAL CONNECT
Be seen on hundreds of
local listings and
connect with buyers and
sellers in real time.
(888) 742-9557
Insidesales.com: Lead Response Study
Lead Concierge Offers
● Incoming phone calls answered
● Email Leads contacted via phone and text
message
● Lead screening with a series of qualifying
questions
● Once screened, live transfer to YOU!
Become a “Rapid Responder”
Incoming Calls
Local Connect Lead Form
Call routed directly to the
Lead Concierge
Live Transfer to YOU!
Notes added to your
Lead Manager
Incoming Form Leads
Local Connect Lead Form
The Lead Concierge makes
call to lead on your behalf
Live Transfer to YOU!
Notes added to your Lead Manager
Screen All Your Leads
✓ Your Website
✓ Homes.com
✓ Zillow & Trulia
✓ Realtor.com
✓ Any Other Source
Get ALL Your
Online Leads
Screened!
Easily route all your online leads
through Lead Concierge
Qualifying Process
● Qualifying questions
○ Working with an agent currently?
○ Listing source (if not Homes.com)?
○ Time period for home purchase?
○ Whether or not a budget has been determined?
○ Whether or not pre-qualification has occurred?
● Disqualifying answers
○ Caller is already working with an agent.
○ Caller is looking to rent and not buy.
○ Caller is inquiring about a listing under 50K.
● Other disqualifiers.
○ Caller is determined as SPAM or junk.
Lead Concierge Hours
East Coast - 8am to 11pm
Central - 7am to 10pm
Mountain - 6am to 9pm
Pacific - 5am to 8pm
Pricing Varies Upon Agreement
Can Add On For As Low As $99
Reporting and Tracking
Work Smarter, Respond Faster
Homes.com Lead Concierge
Shalynn Atkins
Account Executive
shalynn.atkins@homes.com
(757)-785-9845 (Text Your Zip Code!)
Join
LIVE on Facebook
Live Q&A with
facebook.com/groups/secretsoftopsellingagents
Anthony
Lamacchia
Q&A
Facebook LIVE
Ask your question and
you will get a free
copy!
facebook.com/groups/secretsoftopsellingagents
Alexa,
play Secrets of Top
Selling Agents Podcast!
Steve Harney
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
2020 Real Estate
Market Forecast
Register here: SecretsWebinars.com
Wednesday, January 22nd
1 pm EST 10 am PST

More Related Content

Worried about iBuyers, they are not going away!

  • 1. Anthony Lamacchia Merchandising Listings How to Price, Package, and Position Listings to Sell Quickly Worried About iBuyers? Well, they aren’t going away. “CrushItInRealEstate” - Facebook Training Group Lamacchia Real Estate
  • 2. ● Broker/Owner & CEO of Lamacchia Companies in Boston. Anthony also has Lamacchia Property Management, Lamacchia Development and REAL Training and Systems Inc. ● Anthony is an industry expert, having done hundreds of television appearances on local news and many speaking engagements at national industry conferences such as the NAR, Zillow Conference, Inman News Summits and RISMedia. ● Anthony is passionate about advocating for home ownership, real estate development, tax policies related to Real Estate and fellow Realtors. He has traveled to Washington DC multiple times to meet with members of Congress, Senators, and regulatory agencies to defend homeownership, distressed homeowners, and mortgage lending. ● 2018 Anthony was nominated for Inman’s Most Innovative Broker-Owner due to his “REAL Training” Program and growing online platform of how-to videos for real estate agents. Anthony Lamacchia
  • 3. WORRIED ABOUT iBUYERS? They aren’t going away! Anthony Lamacchia, CEO Lamacchia Companies
  • 7. Why Anthony Launched his own iBuyer Program. 1
  • 8. How to launch your own iBuyer Program. 2
  • 13. Where Anthony incorporates his iBuyers or “Offer Now” Program into his full- service real estate menu of services 3
  • 15. The successes and failures Anthony’s iBuyer Program has experienced so far. 4
  • 18. IN THE NEWS Anthony Lamacchia, whose brokerage Lamacchia Realty is based in Massachusetts, launched a boutique iBuyer ...
  • 19. What Anthony envisions for his firm and from the iBuyer opportunity as a whole. 5
  • 20. Anthony Lamacchia Merchandising Listings How to Price, Package, and Position Listings to Sell Quickly Worried About iBuyers? Well, they aren’t going away. “CrushItInRealEstate” - Facebook Training Group Lamacchia Real Estate
  • 21. Join LIVE on Facebook Live Q&A with facebook.com/groups/secretsoftopsellingagents Anthony Lamacchia
  • 22. Q&A Facebook LIVE Ask a question and get a free copy! facebook.com/groups/secretsoftopsellingagents
  • 23. Homes.com LOCAL CONNECT with Shay Atkins Reach the Right Consumers at the Right Time All New Exclusive Phone Leads! Details coming up!
  • 24. LOCAL CONNECT ● Buyer/Seller Leads ● Exclusive Phone Leads ● Local Expert Branding on Homes.com listings (888) 742-9557 Secure your zip now!
  • 26. Local Connect Love! "I have received several leads since I started using Homes.com. As my business grows, I will continue to add products from Homes.com. The thing I have liked the most is that you do not have to blow your budget to use their products to help you increase your business..." -Tracey Woodruff “Leads are better for the $ spent than Zillow or Realtor.com." -Richard Vaughn "Homes.com leads often seem less apt to “jump to the next thing,” bringing quality of leads over quantity." -Anne Newmyer
  • 27. “As a new Realtor, I signed up for Homes.com because it’s much more affordable than Zillow. I received my first lead within 24 hours. I spoke to another agent in my office and he says he has been getting lots of leads from Homes.com and has been using it for months." -Eleanor Decker "Since becoming an independent Agent, from being on a Team, Homes.com made it easy to transition and advertise on my own as well as build a strong local presence for myself." -Lynn Peters Local Connect Love!
  • 28. LOCAL CONNECT Be seen on hundreds of local listings and connect with buyers and sellers in real time. (888) 742-9557
  • 30. Lead Concierge Offers ● Incoming phone calls answered ● Email Leads contacted via phone and text message ● Lead screening with a series of qualifying questions ● Once screened, live transfer to YOU!
  • 31. Become a “Rapid Responder”
  • 32. Incoming Calls Local Connect Lead Form Call routed directly to the Lead Concierge Live Transfer to YOU! Notes added to your Lead Manager
  • 33. Incoming Form Leads Local Connect Lead Form The Lead Concierge makes call to lead on your behalf Live Transfer to YOU! Notes added to your Lead Manager
  • 34. Screen All Your Leads ✓ Your Website ✓ Homes.com ✓ Zillow & Trulia ✓ Realtor.com ✓ Any Other Source
  • 35. Get ALL Your Online Leads Screened! Easily route all your online leads through Lead Concierge
  • 36. Qualifying Process ● Qualifying questions ○ Working with an agent currently? ○ Listing source (if not Homes.com)? ○ Time period for home purchase? ○ Whether or not a budget has been determined? ○ Whether or not pre-qualification has occurred? ● Disqualifying answers ○ Caller is already working with an agent. ○ Caller is looking to rent and not buy. ○ Caller is inquiring about a listing under 50K. ● Other disqualifiers. ○ Caller is determined as SPAM or junk.
  • 37. Lead Concierge Hours East Coast - 8am to 11pm Central - 7am to 10pm Mountain - 6am to 9pm Pacific - 5am to 8pm
  • 38. Pricing Varies Upon Agreement Can Add On For As Low As $99
  • 40. Work Smarter, Respond Faster Homes.com Lead Concierge Shalynn Atkins Account Executive shalynn.atkins@homes.com (757)-785-9845 (Text Your Zip Code!)
  • 41. Join LIVE on Facebook Live Q&A with facebook.com/groups/secretsoftopsellingagents Anthony Lamacchia
  • 42. Q&A Facebook LIVE Ask your question and you will get a free copy! facebook.com/groups/secretsoftopsellingagents
  • 43. Alexa, play Secrets of Top Selling Agents Podcast!
  • 44. Steve Harney Merchandising Listings How to Price, Package, and Position Listings to Sell Quickly 2020 Real Estate Market Forecast Register here: SecretsWebinars.com Wednesday, January 22nd 1 pm EST 10 am PST