WPNG: Using Social Media in Your Company
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This document discusses using social media in companies. It outlines why social media is important, especially for international companies as an efficient and affordable way to strengthen marketing, communication, and sales strategies. Customers also now expect companies to have a social media presence. The document then discusses choosing the right social media platforms for your needs and tools for measuring the impact of social media campaigns. It covers training others within the company on using social media and ensuring someone can take over responsibilities when needed.
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WPNG: Using Social Media in Your Company
- 1. USING SOCIAL MEDIA IN YOUR COMPANY Kelly Rigotti for the WPNG - 18 October, 2011
- 2. ABOUT ME
- 3. Convincing the Management WHY YOU SHOULD USE SOCIAL MEDIA
- 4. Why Social Media? Social media has become a necessity, especially for international companies
- 5. Why Social Media? Efficient, affordable means of strengthening marketing, communication & sales strategy
- 6. Why Social Media? Customers expect it
- 7. 10 social media myths exposed 1. Social media is cheap.
- 8. 10 social media myths exposed 2. You have to be on Facebook!
- 9. 10 social media myths exposed 3. You have to be on ‘X’ (where X is a social media platform).
- 10. 10 social media myths exposed 4. More connections = more success.
- 11. 10 social media myths exposed 5. You have to be ‘cool’.
- 12. 10 social media myths exposed 6. You can automate everything.
- 13. 10 social media myths exposed 7. You have to have a blog.
- 14. 10 social media myths exposed 8. Social media campaigns replace advertising.
- 15. 10 social media myths exposed 9. If you have budget, you don’t need to do it yourself.
- 16. 10 social media myths exposed 10. It’s not all about “the conversation”. http://www.spotonpr.com/10-social-media-myths-exposed/
- 17. Meeting Your Needs CHOOSING THE RIGHT PLATFORM(S)
- 18. Which is right for you? Blogs Quora Facebook Pinterest Flickr Twitter Foursquare Wikipedia Google+ YouTube LinkedIn …
- 19. Measuring the Impact of Your Campaigns WHAT TOOLS DO YOU USE?
- 21. Group Work TRAINING OTHERS ON USING SOCIAL MEDIA
- 22. Give, Give, Get: Be on the lookout for ways you can help. Sometimes leads fall in your lap.
- 23. Give, Give, Get: Offer help, even—and especially— if it’s advice or connections, not direct business.
- 24. Give, Give, Get: Give credit where credit is due, especially to people you know.
- 25. Keep On Carrying On WHO TAKES OVER WHEN YOU'RE THROUGH?
- 26. Consider who will take over before even beginning.
- 27. Thank you for your time! QUESTIONS?