WTIM Fundraising Technology - WeThinkItMatters
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This document discusses how businesses can leverage cause-related marketing and advertising to benefit communities and non-profits. It notes that while individuals donate far more to charity than corporations, businesses spend huge amounts on advertising each year. The WeThinkItMatters platform aims to direct a portion of advertising spending to charities by allowing consumers to vote on which causes receive funding from campaign sponsors. This integrated approach provides benefits to businesses, non-profits, individuals, and communities.
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WTIM Fundraising Technology - WeThinkItMatters
- 1. Working Together To Make A Difference In Your Community
- 2. WeThinkItMatters® is a coordinated approach to strategic philanthropy and responsible marketing investment which utilizes the full scope of advertising resources to get a better ROI from marketing. Our Cause Integrated Advertising platforms leverage media to drive social change and make impact through non-profit sponsorship
- 3. In a day and age when a major majority of the global population want to see businesses engaged in Corporate Social Responsibility (CSR) Can businesses afford to ignore consumers and shareholders? People think CSR matters! Working Together To Make A Difference In Your Community
- 9. Cone Communications are not the only ones finding that people want businesses to take part in improving our communities Working Together To Make A Difference In Your Community
- 11. Also research shows that people are already doing lots of things online to support causes they care for Working Together To Make A Difference In Your Community
- 13. Startup or Die Trying
- 14. It’s not a surprise individuals are doing things to support causes they care about, they donate almost 15x more then companies do. Working Together To Make A Difference In Your Community
- 15. Individuals $264.5 billion 71% of all giving Foundations $ 58.5 billion 15% of all giving Estates $ 31.8 billion 8.5% of all giving Corporations $ 18.4 billion 5.5% of all giving 2015 $513.0 billion 5% growth 2016 $542.5 billion 5.7% growth 2017 $573.3* billion 5.7% * growth they do spend huge amounts on advertising *projected While businesses give the least to charity
- 16. Working Together To Make A Difference In Your Community
- 17. By 2018 advertising spend is projected to be over $600,000,000,000 a year! Working Together To Make A Difference In Your Community
- 19. Cause related marketing and sponsorship is growing steadily. And is positioned for rapid growth over the coming years, but still only represents less than .5% of all advertising spend. Working Together To Make A Difference In Your Community
- 20. Annual Percent Growth Rate 11.6071%
- 21. Some companies are taking action and integrating support for charities into their business models. And new platforms are being developed to create new ways to support causes. Working Together To Make A Difference In Your Community
- 25. 25 WTIM Responsive Web APP Make a Difference With a Click Support causes you care about just by selecting a charity to get funding from a campaign sponsor. When you vote for a charity to get funding you also could win cash prizes for your favorite non-profit and you. Join WTIM to help charities get funding!
- 26. WeThinkItMatters® is the next generation of cause related marketing. Only with WTIM can a business know that 60% of Advertising spend will directly impact charities and improve communities. Working Together To Make A Difference In Your Community
- 27. The impact $1 spent advertising on WeThinkItMatters has 60% goes to Charities 10% goes to Members 30% goes to Development
- 29. Working Together To Make A Difference In Your Community