Xebec
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This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.
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Xebec
- 2. GROUP ENTITIES XEBEC COMMUNICATIONS XEBEC E-MEDIA TECHNOLOGIES PVT. LTD.
- 3. VISION To be a world-class company that develops and employs the best digital marketing strategies and creative technology solutions to build profitable brands.
- 4. MISSION To build cutting edge digital platforms for clients to engage with their customers – and create a community of brand patrons – which results in the desired business impact.
- 5. APPROACH Navigating an exceedingly dynamic digital world with an expert eye on the market Ensuring measurability in the employment of creative technology Finding optimal 360-degree
- 6. OUTCOMES Better brands, Bigger profits, Brighter futures.
- 8. TEAM STRUCT URE 120 SPIRITED EMPLOYEES Creative Strength- 35 Including Creative Director, Copy, Art, Web Designers Client Partners - 21 Media, Display & Performance - 15 Search - 5 Content + Social - 15 Technology – 5 BD & Marketing – 6 Finance – 6 Operations & Admin - 12
- 11. BUILDING CAPABILITIES IN AND FOCUS ON …. Phygital marketing Location Specific Advertising Mobile marketing Augmented Reality
- 12. MILESTON ES Among the top 10 digital marketing agencies in India as per the Silicon India 2014 survey (June Issue) Among the 10 featured agencies by Google in India Sowmya Iyer listed among the top 50 digital professionals in the country as per a report by the World Marketing Congress PRONTO which is Xebec’s propriety analytics and lead maximization tool, to track effectiveness campaigns at the granular level, optimize media and maximize ROI
- 13. TOP REVENENUE- GENERATING CLIENTS 65 Lakh 40 Lakh 40 Lakh
- 14. TOP REVENENUE- GENERATING CLIENTS 35 Lakh 20 Lakh 10 Lakh 35 Lakh 24 Lakh 22 Lakh
- 16. GOAL: Build digital properties which inspire people to travel for the world’s oldest travel company ##11
- 17. Presented over 1000 new reasons for people to travel the world …
- 18. Poems written exclusively for C&K
- 19. Masterchef is a premium property tied up with C&K
- 20. We did a variety of engaging posts on the theme.
- 21. Marketing places through the use of drinks of the world.
- 22. A campaign to take the idea of famous streets to the target.
- 24. A strong campaign to sell the Deccan Odyssey
- 25. One-off posts that were topical in nature and tactical of intent.
- 26. OUTCOME: More than 35% of total sales were influenced by social media.
- 27. GOAL: First ever travel adventurer’s hunt facilitated only by digital to launch the world’s largest adventure company ##22
- 28. A campaign which was built around a contest wherein 50 adventurers were chosen to travel the world. They created – and are still creating content – as they so do. The communication evolved as per their journeys.
- 29. More communication for the launch
- 30. Promoting the contest …
- 31. GYD VIDEO MOCK ENTRIES
- 33. Building excitement along the way …
- 34. Announcing and marketing the winners …
- 35. Coverage during travel …
- 37. OUTCOME: 10,000 online entries in Season 1, 12,000 in Season 2, and over 500 exclusive experiential content generated for promotion.
- 38. GOAL: A special purpose vertical to improve yield per $ spent in digital for the country’s largest private sector university in size and spends. ##33
- 39. AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%
- 40. The centre-form landing page increased traffic-to-lead ratio by 2%
- 41. Engage and support existing students to make sure they do not drop out
- 42. Student engagement to important aspects of the university …
- 43. More on anytime anywhere learning …
- 44. Covering all business units of Manipal
- 45. Including the Global Next brand … a series of posters
- 47. Youtube takeover which gave us 500 leads in a day and sizeable brand impact
- 48. VIDEO CONTENT: LIFE @ SYMBIOSIS
- 49. SOME OUTCOMES: Optimizing effectiveness of creative through incremental discovery. Increase in click-to-lead ratio from 7 to 11% and also increased CTR by 1%.
- 50. GOAL: To create product Awareness, generate leads, and break the clutter in the BFSI sector ##44
- 51. Speaking from the heart in a category used to being more practical …
- 52. A softer and sweeter approach …
- 53. The emotional connect established was strong …
- 54. Banners that reached out to larger target markets …
- 55. Facebook Missed Call Services – Driving performance through social media
- 56. OUTCOMES: We managed to break clutter and moved past the regular such as tax-savings which are not so well understood. Evaluation of campaign is underway.
- 57. GOAL: To digitally transform the business for the world’s largest film city encompassing – ‘Data Analytics’, Mobile, Social Media Marketing and use of cutting-edge wearable technology. ##55
- 59. Wedding
- 61. RAFT
- 62. Sahas : Adventure Land
- 63. E-Mailers
- 64. Magazine Ads
- 65. Hoarding
- 66. MICE
- 67. Great Escape
- 68. Mailers
- 69. Print Ad
- 70. LOCATION – BASED MARKETING AT RAMOJI FILM CITY
- 71. The Business Impact on FIT’s : 40% Overall Business Impact : 21%
- 72. GOAL: For the 2nd largest state in India, which is popularly known for commerce– we break the monotony and promote travel and tourism ##66
- 73. Brand Campaign on Digital
- 75. A unique model through which natives talk and promote their state
- 76. An Android and iOs App that allows travelers to explore the 100 must visit destinations The MahaExplorer App
- 77. The first & only tourism board to participate in the GOSF
- 78. PROJECTS IN THE PIPELINE…..
- 83. Smart Phone Application with AR Experience
- 84. Smart Phone Application with AR Experience
- 85. GOAL: To design and implement an overall digital strategy to aid in making this a 100 cr brand. ##77
- 86. Campaigns built to associate good health with Gaia in a soft sell strategy
- 87. Phygital activations – social events that created digital amplification
- 88. Shareable content that looks appealing and is useful …
- 89. Infographics made specifically for the brand …
- 90. A series of them in fact …
- 91. Moving pictures, sporty look and feel, niche market establishment
- 92. Topical marketing that aligns with the brand
- 93. Some of many posts catered to increase engagement on social …
- 94. OUTCOMES: We are evolving this campaign in order to reach the goal.
- 95. GOAL: To make badminton a phenomenon in a cricket-crazy nation. This was the first of the league so the challenge to make this go viral was tough. ##88
- 96. Live coverage of auctions and matches …
- 97. A TVC that went viral because of Twitter and Salman Khan
- 98. Shuttle Express – an initiative to evangelize badminton through schools pre-IBL
- 99. A Support Your Star App that enhanced engagement on FB …
- 100. OUTCOMES: 5L website visits, 27K per day, 90K visitors to ticketgenie, FB fans from 1K to 1L, Youtube videos got over 7L hits, 2.6 cr impressions for display ads
- 101. GOAL: To sell 150 flats a month ##99
- 102. The website for VBHC …
- 103. A microsite and mobile landing page …
- 104. One-of-a-kind property mela timed during GOSF …
- 105. The GOSF landing page of the property mela …
- 106. OUTCOMES: 1000 leads in a single day (GOSF). 30% of total sales is coming from digital campaigns (overall) .
Editor's Notes
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