The document outlines the marketing strategy for XiaoYeZi Tea House, a tea house located in Kirkland, Washington. It discusses the tea house's introduction, products including various teas and snacks, target audience of Chinese immigrants, US residents interested in Chinese culture, and tourists. It also analyzes competitors like bubble tea and coffee shops, and proposes marketing activities like distributing flyers to local campuses, promoting through word of mouth, using social media and email campaigns, and purchasing Google keywords and Groupon deals. The goal is to connect with the local Chinese community and others interested in Chinese tea culture.
5. Products
Tea
北京人最爱的花茶 (flower
tea for Beijing ness)
南方人最爱的西湖龙井
Longjing for southern
Chinese
台湾人最爱的乌龙
Wulong for Taiwanese
大家都爱普洱
Puer is everyone’s love
老外可以试试所有
You can also try them all
豆浆 (soymilk)
出售茶叶
Sell loose leaf tea package
as well
Cookies
中式零食、茶点
(Traditional Chinese
tea cookies)
中式春卷 (spring roll)
三明治, 披萨,西式苹
果派(apple pie,
sandwich, pizza)
7. People
Chinese residents living in US
US and other country residents who love
Chinese tradition tea and culture
Tourists who visiting Kirkland
9. Market Analysis
Target Audience/Market Segmentation
Chinese immigration living in US
US and other country residencies loves
Chinese tea and culture
Tourists visiting Kirkland
11. Marketing - Word of mouth
First introduction: send flyers to MS campus
and other company campus
Promotion: periodically broadcast
promotion info to the community through
word of mouth
12. Marketing: website & social network
Why not use social
network? You will have
enough target users at
Facebook, Myspace,
Twitter, Wordpress and
etc
Save $ for dedicate
website DNS & website
maintenance effort
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