Yahoo - Content and Communities
- 1. SPEAKING TO SOCIAL COMMUNITIES
- 2. OR DISTRIBUTING CONTENT SOCIALLY
- 3. SOCIAL IS A THING
- 4. The conversation you want to be part of The story you want to tell
- 5. 3 REASONS TO SHARE…
- 9. Audience Young, mobile, global & growing. Highly engaged communities. Destination & Distribution Fully customizable page accessible on any device, from anywhere, by anyone. Seamless syndication to other platforms. Support for all media. Creation Content & blog creation solutions to keep up with ever- changing internet culture. Promotion Beautiful and effective native ads that not only drive brand affinity & awareness, but consumer action as well. Analytics Full analytics to measure your success. Custom research & preferred data partnerships. TUMBLR PROVIDES AN END-TO-END CONTENT MARKETING SOLUTION FOR BRANDS
- 10. “Tumblr is the fastest growing and youngest social network.” Source: (1) Internal metrics averaged over Q1 2015, Dashboard + Blog Network, Desktop + Mobile Web Only. (3) Internal metrics averaged over Q1 2015, Dashboard traffic only. A user is considered active if he/she has logged into a Tumblr account at least once during the quarter, Desktop + Mobile Web + Mobile App. (4) comScore averaged over Q1 2015, Dashboard + Blog Network. Desktop Only. 55+ 15% 35-54 29% 18-34 41% 13-17 15% OUR AUDIENCE IS YOUNG, MOBILE, GLOBAL & HIGHLY ENGAGED 500M Global Monthly Uniques (200M US Monthly Uniques) 50% Aged 13-34 70% Of our users on our mobile apps — globalwebindex
- 13. The conversation you want to be part of The story you want to tell every piece of content…
- 14. THE DATA IS THE CONVERSATION
- 26. Inspiration and confidence: people love the quotes…
- 31. The conversation you want to be part of The story you want to tell every piece of content…
- 32. an example from Lexus how do you make a statement without saying a word? YO UR STO RY TUMB LR STORI ES #black and white #fashion subtle gifs
- 33. __________________ YO UR STO RY TUMB LR STORI ES behaviors, trends, content structures ___________ 10mins of mindfulness Know your score _________ Unique sports travel ___________ Fashion Wanderlust colours Handmade Motion Reaction GIFS Cinemagraphs LOL DIY Fandoms Design details Animals Nostalgia ________ ________ (+subcultures) Vertical posts GIF Short videos Illustration Art Setting the Standard in Hotels beauty science _____________
- 34. 6 STEPS TO INSPIRATIONAL CONTENT MARKETING HOW TO ENSURE YOU STAND OUT AND OFFER VALUE
- 35. 3 reasons to share Mix popular and niche tags Experiment with different times Be normal - offer value and reward contributors TOP TIPS