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Yahoo subham

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Yahoo is an American technology company founded in 1994. It operates a web portal that provides search, communications, and other services to users. Yahoo grew rapidly in the 1990s and 2000s through acquisitions and partnerships. It makes most of its revenue from online advertising. However, Yahoo faces competition from other large technology companies like Google. Its current CEO Marissa Mayer is focusing Yahoo's strategy on mobile usage and partnerships to drive future growth.

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SUBMITTED TO-MR. ANILESH KAPOOR PRESENTED BY-SUBHAM KUMAR GHOSH
ABOUT  YAHOO is an American multinational Internet corporation headquartered in Sunnyvale , California ,U S A.  It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".  Name later changed to Yahoo, which stands for "Yet Another Hierarchical Officious Oracle”
 It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website  In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“.  The yahoo.com domain was created on January 18, 1995.
GROWTH  Yahoo grew rapidly throughout the 1990s.  Yahoo added a web portal. By 1998, Yahoo! was the most popular starting point for web users.  In 2000, Yahoo began using Google for search.  In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007.  In 2011, Yahoo had a market capitalization of US$22.24 billion.
 On May 20,2013 the company announced the acquisition of Tumblr officially.  On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt  During July 2013 more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites  On March 12, 2014, Yahoo officially announced its partnership with Yelp Inc
Acquisitions  Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million.  The derived yahoo product from this acquisition was Yahoo search.
 Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country.  As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .
Yahoo games Yahoo search Yahoo sports Yahoo video Yahoo music Classic games whereonearth Rivals.com jumpcut webjay
 The latest company that yahoo acquired is FLURRY  It was acquired on July 21, 2014  In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders
HOW YAHOO MAKES MONEY  Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds<  When you click on an add, somehow the company measures this, the company pays Yahoo! money.  More money made on the product is relatively related to the popularity of the host of the Ads.
REVENUE MODEL  About 88% of revenues came from marketing services. The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search.  Other ways of income are- • yahoo auction which is currently offering services to only three countries-hongkong , Japan ,Taiwan .Yahoo set up this service to compete with eBay. • Yahoo shopping
PRODUCTS AND SERVICES  communication Yahoo mail Yahoo messenger  Commerce Yahoo shopping Yahoo travel  Small business Yahoo web hosting  Advertising
PARTNERSHIPS  Yahoo developed partnerships with broadband providers such as AT&T Inc., Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.  Other some of the partners of yahoo are- • Yelp • AVG • CMU(Carnegie Mellon University)-cmu partners with yahoo $10 million machine learning initiative.
COMPETATIORS  GOOGLE  AOL  BAIDU  MSM THROUGH BING
FINANCIAL DATA Financial data(in US$ millions) Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 SALES 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984 EBITDA 453 1,000 1,505 1,066 NET RESULT 238 840 1,896 751 660 424 597 1,231 STAFF 5,500 7,600 9,800 11,400 13,900 13,200 14,100 In 2013 yahoo announces its earnings as: $1.13 billion revenue and $137 million income In 2014 yahoo Net income was $7.52 billion and the Revenue $4.61 billion and 11000 employee
FUTURE STRATEGY Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:  The goal is to become something users touch every day.  Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."  Yahoo will be partner friendly.  Yahoo will be strong in mobile by 2016.
 Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue.  Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools.  Mayer said Yahoo will nurture talent through "the Four Cs." They are: • Culture • Company goals • Calibration • Compensation.
SWOT ANALYSIS  Strengths • Social media interconnectivity • Products and services • Portal website • Yahoo has a strong Brand Name  Weakness • Weak search technology • Most of the services provided by yahoo are unknown in the internet space
 Opportunities • Increment in mobile users • Yahoo purchased flicker • Partnership with MLB and VISA  Threats • Google • Increment in competitors • Facebook and my space is more used for advertisement
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Yahoo subham

  • 1. SUBMITTED TO-MR. ANILESH KAPOOR PRESENTED BY-SUBHAM KUMAR GHOSH
  • 2. ABOUT  YAHOO is an American multinational Internet corporation headquartered in Sunnyvale , California ,U S A.  It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".  Name later changed to Yahoo, which stands for "Yet Another Hierarchical Officious Oracle”
  • 3.  It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website  In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“.  The yahoo.com domain was created on January 18, 1995.
  • 4. GROWTH  Yahoo grew rapidly throughout the 1990s.  Yahoo added a web portal. By 1998, Yahoo! was the most popular starting point for web users.  In 2000, Yahoo began using Google for search.  In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007.  In 2011, Yahoo had a market capitalization of US$22.24 billion.
  • 5.  On May 20,2013 the company announced the acquisition of Tumblr officially.  On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt  During July 2013 more people in the U.S. visited Yahoo Web sites during the month in comparison to Google Web sites  On March 12, 2014, Yahoo officially announced its partnership with Yelp Inc
  • 6. Acquisitions  Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million.  The derived yahoo product from this acquisition was Yahoo search.
  • 7.  Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country.  As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products. Yahoo mail from xoobit(webmail application) .
  • 8. Yahoo games Yahoo search Yahoo sports Yahoo video Yahoo music Classic games whereonearth Rivals.com jumpcut webjay
  • 9.  The latest company that yahoo acquired is FLURRY  It was acquired on July 21, 2014  In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders
  • 10. HOW YAHOO MAKES MONEY  Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds<  When you click on an add, somehow the company measures this, the company pays Yahoo! money.  More money made on the product is relatively related to the popularity of the host of the Ads.
  • 11. REVENUE MODEL  About 88% of revenues came from marketing services. The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search.  Other ways of income are- • yahoo auction which is currently offering services to only three countries-hongkong , Japan ,Taiwan .Yahoo set up this service to compete with eBay. • Yahoo shopping
  • 12. PRODUCTS AND SERVICES  communication Yahoo mail Yahoo messenger  Commerce Yahoo shopping Yahoo travel  Small business Yahoo web hosting  Advertising
  • 13. PARTNERSHIPS  Yahoo developed partnerships with broadband providers such as AT&T Inc., Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.  Other some of the partners of yahoo are- • Yelp • AVG • CMU(Carnegie Mellon University)-cmu partners with yahoo $10 million machine learning initiative.
  • 14. COMPETATIORS  GOOGLE  AOL  BAIDU  MSM THROUGH BING
  • 15. FINANCIAL DATA Financial data(in US$ millions) Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 SALES 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984 EBITDA 453 1,000 1,505 1,066 NET RESULT 238 840 1,896 751 660 424 597 1,231 STAFF 5,500 7,600 9,800 11,400 13,900 13,200 14,100 In 2013 yahoo announces its earnings as: $1.13 billion revenue and $137 million income In 2014 yahoo Net income was $7.52 billion and the Revenue $4.61 billion and 11000 employee
  • 16. FUTURE STRATEGY Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:  The goal is to become something users touch every day.  Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."  Yahoo will be partner friendly.  Yahoo will be strong in mobile by 2016.
  • 17.  Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue.  Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools.  Mayer said Yahoo will nurture talent through "the Four Cs." They are: • Culture • Company goals • Calibration • Compensation.
  • 18. SWOT ANALYSIS  Strengths • Social media interconnectivity • Products and services • Portal website • Yahoo has a strong Brand Name  Weakness • Weak search technology • Most of the services provided by yahoo are unknown in the internet space
  • 19.  Opportunities • Increment in mobile users • Yahoo purchased flicker • Partnership with MLB and VISA  Threats • Google • Increment in competitors • Facebook and my space is more used for advertisement