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Yaswanth reddy 4.9 years

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YASWANTH REDDY KETHIREDDY
YASWANTH REDDY KETHIREDDY

Yaswanth Reddy has over 4.9 years of experience as a product analyst and business analyst in the telecom industry. He has a strong track record of gathering requirements, defining product strategy and roadmaps, managing product releases, and ensuring optimal system performance through cross-functional coordination. Reddy holds an MBA in Marketing and Finance and a BE in ECE, and has skills in areas such as requirements analysis, client relationship management, market research, and product documentation.

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YASWANTH REDDY. K : +91-9884466148 : yaswanthreddy.kmba@gmail.com MIDDLE LEVEL ASSIGNMENTS Product Management | Business Analysis An enthusiastic analyst with over 4.9 years of expertise in strengthening companies to lead in highly competitive situations with exceptional management skills Location Preference: Hyderabad (P), Chennai & Bangalore PROFILE SUMMARY WORK EXPERIENCE Dec’11-till date with Plintron Technologies Pvt. Ltd., Chennai Client Lycatel, London Growth Path: Dec’11-Sep’13 as Business Analyst in Product Management Oct’13-Apr’15 as Product Analyst in Product Management May’15-till date as Sr. Product Analyst in Product Management Key Result Areas • Entrusted with the responsibility of conducting SPOC-BSS (Telecom- CRM/POS/SCM/CBOS/Billing) for all products. • Formulating product requirement document which covers product level requirements with elaborated use cases both system level, end user level, test scenarios & system limitations. Product Strategy Requirement Gathering & Analysis New Product Evolution Plan Product Roadmap Product back-log Client Relationship Management Requirement Workshop (KT) Problem Solving Owns Product Documents UAT Market & Competitor Analysis Cross-functional Coordination Go To Market Plan • Experienced in analyzing the feasibility of gathered requirements for new systems & enhancements to existing systems; ensuring the system design fits the needs of the users • Expertise in liaising between departmental end-users, technical analysts, information technology analysts & consultants in the analysis, design & configuration to ensure optimal operational performance • Skilled in defining roadmap for the product that I own. • Competent in developing the strategy for the products by studying the current and forthcoming trends. • Proficient in executing strategies with cross-functional teams; managing external marketing partners such as advertising agencies, digital marketing firms and production companies • Experienced in tracking product backlogs for each product by different sources like RFP’s, support team, self-analysis, client feedback, competitor analysis, market research, etc. • Excellent in defining PRD, BRD & FRD with necessary use cases, user stories, wire-frames (UI/UX) such that all stakeholders clearly comprehend on what actually is being expected. • An effective communicator with excellent manpower management, relationship building and leadership skills. • Efficient in giving training on product to prospective clients and new joiners.
• Steering efforts in organizing requirement workshop to elaborate requirement to cross-functional team involved for that particular requirement and eliminates the understanding gap • Manages product releases for next 3 month based on client go-live plan and necessity of the enhancements. • Authenticating the certified requirements and arriving on whether all the covered scope is available as part of certified product by conducting PAT & UAT. • Performing market research to understand where the company stands as part of the new features and suggesting measures from improvement through Product roadmap. • Proposing the roadmap requirements to management and planning for releases • Overseeing the team of product analysts and getting the work from them. • Researching, reviewing & reporting on competitor and rival products at regular intervals • Performing product training to both internal and external stakeholders. • Always maintain healthy product back-log and keep prioritizing them based on necessity. • New product go-live plan and helping marketing team with catalogues. • Maintains updated product features and capability documents and product documents. Highlight: • Played a key role in consecutively bagging Outstanding Rating for 3rd time in last 4 years • Handled many projects during my tenure o 3rd party integration projects for different activities like registration, top-up, etc o Lyca TV service integration o Lyca Chat service integration o Revamp of CRM o Revamp of SCM o IOT (Internet of things) Market Study o RCS Project document for 3rd party integration o Mobile Wallet, etc., Key Result Areas As Business Analyst • Gathered business requirements by understanding exact clients business needs • Managed clients which is key for this profile for: o Understanding business requirement o Release planning o Suggesting interim/temporary solution with current system capability • Organized meetings during managing new requirements with both internal technical & external business stakeholders to arrive at feasible solution to meet business requirement • Worked with cross functional team to get the work done at the earliest • Performed market research on customer requirement and arrive at best possible solution • Entrusted with the responsibility of forecasting the amount of return (Potential) for this new feature • Conveying the exact requirement (BRD) of client to engineering with sample use cases, user stories and mockup's wire-frames) which helped developers to understand the requirement clearly without any gap • Conducted UAT with client and made sure clients initial requirement was covered as part of enhanced product Highlights: • Visited client place in London for conducting several requirement meetings to understand the exact business need; understood the requirements without any gaps in requirements and launched new features. • Effectively been part of 8 Country F-MVNO launches during requirement gathering and release planning • Reduced 430 Man hours of manual O & M activities through automating features • Exhibited efficiency in suggesting many innovative ideas such as part of idea of the week • Knowledge of telecom features and products helps me in taking decision in fast pace. • Strong in defining about Business support system scope ACADEMIC DETAILS
2011 M.B.A. (Marketing & Finance) from Rajalakshmi Engineering College, , Anna University, Chennai with 7.2 GPA 2009 B.E. (ECE) from TJIT, Anna University Chennai with 72% ACADEMIC ACHIEVEMENTS • Actively acted as Member of Madras Management Association during MBA • Worked as part of soft-skills training during MBA IT SKILLS • MS Office (Word, PowerPoint & Excel) • MS Share Point • Internal Tools (ALM/FRR/GTAC/SR) • Wire Frame (Balsamiq, Pencil, Online Tools)

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Yaswanth reddy 4.9 years

  • 1. YASWANTH REDDY. K : +91-9884466148 : yaswanthreddy.kmba@gmail.com MIDDLE LEVEL ASSIGNMENTS Product Management | Business Analysis An enthusiastic analyst with over 4.9 years of expertise in strengthening companies to lead in highly competitive situations with exceptional management skills Location Preference: Hyderabad (P), Chennai & Bangalore PROFILE SUMMARY WORK EXPERIENCE Dec’11-till date with Plintron Technologies Pvt. Ltd., Chennai Client Lycatel, London Growth Path: Dec’11-Sep’13 as Business Analyst in Product Management Oct’13-Apr’15 as Product Analyst in Product Management May’15-till date as Sr. Product Analyst in Product Management Key Result Areas • Entrusted with the responsibility of conducting SPOC-BSS (Telecom- CRM/POS/SCM/CBOS/Billing) for all products. • Formulating product requirement document which covers product level requirements with elaborated use cases both system level, end user level, test scenarios & system limitations. Product Strategy Requirement Gathering & Analysis New Product Evolution Plan Product Roadmap Product back-log Client Relationship Management Requirement Workshop (KT) Problem Solving Owns Product Documents UAT Market & Competitor Analysis Cross-functional Coordination Go To Market Plan • Experienced in analyzing the feasibility of gathered requirements for new systems & enhancements to existing systems; ensuring the system design fits the needs of the users • Expertise in liaising between departmental end-users, technical analysts, information technology analysts & consultants in the analysis, design & configuration to ensure optimal operational performance • Skilled in defining roadmap for the product that I own. • Competent in developing the strategy for the products by studying the current and forthcoming trends. • Proficient in executing strategies with cross-functional teams; managing external marketing partners such as advertising agencies, digital marketing firms and production companies • Experienced in tracking product backlogs for each product by different sources like RFP’s, support team, self-analysis, client feedback, competitor analysis, market research, etc. • Excellent in defining PRD, BRD & FRD with necessary use cases, user stories, wire-frames (UI/UX) such that all stakeholders clearly comprehend on what actually is being expected. • An effective communicator with excellent manpower management, relationship building and leadership skills. • Efficient in giving training on product to prospective clients and new joiners.
  • 2. • Steering efforts in organizing requirement workshop to elaborate requirement to cross-functional team involved for that particular requirement and eliminates the understanding gap • Manages product releases for next 3 month based on client go-live plan and necessity of the enhancements. • Authenticating the certified requirements and arriving on whether all the covered scope is available as part of certified product by conducting PAT & UAT. • Performing market research to understand where the company stands as part of the new features and suggesting measures from improvement through Product roadmap. • Proposing the roadmap requirements to management and planning for releases • Overseeing the team of product analysts and getting the work from them. • Researching, reviewing & reporting on competitor and rival products at regular intervals • Performing product training to both internal and external stakeholders. • Always maintain healthy product back-log and keep prioritizing them based on necessity. • New product go-live plan and helping marketing team with catalogues. • Maintains updated product features and capability documents and product documents. Highlight: • Played a key role in consecutively bagging Outstanding Rating for 3rd time in last 4 years • Handled many projects during my tenure o 3rd party integration projects for different activities like registration, top-up, etc o Lyca TV service integration o Lyca Chat service integration o Revamp of CRM o Revamp of SCM o IOT (Internet of things) Market Study o RCS Project document for 3rd party integration o Mobile Wallet, etc., Key Result Areas As Business Analyst • Gathered business requirements by understanding exact clients business needs • Managed clients which is key for this profile for: o Understanding business requirement o Release planning o Suggesting interim/temporary solution with current system capability • Organized meetings during managing new requirements with both internal technical & external business stakeholders to arrive at feasible solution to meet business requirement • Worked with cross functional team to get the work done at the earliest • Performed market research on customer requirement and arrive at best possible solution • Entrusted with the responsibility of forecasting the amount of return (Potential) for this new feature • Conveying the exact requirement (BRD) of client to engineering with sample use cases, user stories and mockup's wire-frames) which helped developers to understand the requirement clearly without any gap • Conducted UAT with client and made sure clients initial requirement was covered as part of enhanced product Highlights: • Visited client place in London for conducting several requirement meetings to understand the exact business need; understood the requirements without any gaps in requirements and launched new features. • Effectively been part of 8 Country F-MVNO launches during requirement gathering and release planning • Reduced 430 Man hours of manual O & M activities through automating features • Exhibited efficiency in suggesting many innovative ideas such as part of idea of the week • Knowledge of telecom features and products helps me in taking decision in fast pace. • Strong in defining about Business support system scope ACADEMIC DETAILS
  • 3. 2011 M.B.A. (Marketing & Finance) from Rajalakshmi Engineering College, , Anna University, Chennai with 7.2 GPA 2009 B.E. (ECE) from TJIT, Anna University Chennai with 72% ACADEMIC ACHIEVEMENTS • Actively acted as Member of Madras Management Association during MBA • Worked as part of soft-skills training during MBA IT SKILLS • MS Office (Word, PowerPoint & Excel) • MS Share Point • Internal Tools (ALM/FRR/GTAC/SR) • Wire Frame (Balsamiq, Pencil, Online Tools)