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Yazoo park

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Faisal Amin
Faisal Amin

The document describes the digital marketing services provided by Fruitbowl, an agency. They specialize in designing websites and content, development, search engine optimization, social media marketing, pay-per-click advertising, link building, mobile and social media apps, brand recognition, reputation management, online advertising, and public relations. The agency can help with generating online leads, market research, competitor analysis, increased customer connectivity, and promoting brands online to drive awareness, recognition, traffic, and higher sales. An example case study describes Fruitbowl's multi-channel marketing strategy for an event at Yazoo Park in Mumbai that included radio, college presentations, taxi/bus advertising, spa promotions, corporate outreach, and newspaper ads as well

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Yazoo park
Over the existence of , We have worked with our clients helping them nourish their products, unleash the potential hidden in their brand and making the most out of it. Now its your turn to know how we help bring the whole online market at your door steps…
Yazoo park
The gears FRUITBOWL specializes in !! •Designing •Content writing •Development •Evolution •SEO •Social Media •PPC •Link backs •Social bookmarking •Media Planning & Buying •Mobile Apps •Social Media Apps •Brand Recall and Recognition •Online Media Mix •Reputation Management •Online Advertising •PR
Reference Work
Reference Work
Reference Work
High ROI Long Term Positioning Better Reach Better Promotion Higher sales Online Branding Increased Traffic What can we offer you ?? Customer Connectivity TG Penetration
What can we do for you on internet? SEO Online Media Coverag e Social Media Tweakin g up the existing site Build up a Online Reputatio n/BrandGenerate More Leads  Events  Applications  Advertisements  Quizzes  Fan Page Management Orkut Facebook TwitterYouTube Foursquare Market Research Competit or Analysis and more…
Promoting from the Point Of View of Brand recognition Promoting from the Point Of View of generating online awareness As an Agency we play a role in Increased Customer connectivity/ Brand Reach
Rustomjee Evershine Yazoo Park New Year’s Event 2012– Case Study
Yazoo park
Offline Activation • Radio Promotions • Colleges around Yazoo Park • Taxis and BEST bus • Event’s vouchers at Spas and Salons • Corporate and MNCs • News Papers (Mid-Day)
Radio Promotions • We got affiliated with Radio Mirchi to promote our event on air. Script was provided to them • Listening times were identified, as in the time when songs requests are made by college students. That was the time when we were successful in hitting our TG. • The kind of response that we got from this promotional activity was amazing to get in groups inquiries from students.
Colleges • Here we had made a presentation on the event details as in activities that were strong enough to attract large crowds. We had to surpass Essel World’s event for the same day, as a result the Presentation was made to match that caliber • We had targeted good colleges between Borivali and Virar where in the presentation was played in the auditorium
Taxis and BEST BUS • Event’s sticker was stuck behind taxis and a small video highlighting the features of the park was being played in the BEST bus TVs
Spas and Salons • We got affiliated with Sukho Thai and Four Seasons Spa to sell your vouchers with discount for customers at the time of checking out
Companies • We had got affiliated with corporate and MNC companies to promote our event amongst their employees • This involved sending emailers from the HR department to their employees highlighting the event details • Event standee was also setup in the staff canteen for brand recall purpose
Mid-Day • Mid-Day featured our event’s ad two times in the month of December, once in 15 days being the duration
Online Activation • Social Media Marketing • Media Planning and Buying • Online Portals • Website Marketing • Search Engine Marketing
Social Media Marketing • The event was promoted with interesting content strategy on Facebook. • Twitter contests were done by using hashtags like #mumbai #newyear • Interesting content was posted on Facebook and twitter • Details of the vent was highlighted as in who is performing, food and beverage details, activities etc
Media Planning and Buying • We had identified websites which were popular amongst people from Mumbai • Once that was done we did banner advertising on such popular websites both paid and free ones
Website • Any one who clicks on the banners in media planning an buying were straight away directed towards the website of yazoo park where one could see the details of the event • Whenever any one used to open the website there was a banner flashing at the very beginning giving details about the event. • We did an application on the face book fan page where interested people could give in their details to inquire more about the event, that application was synchronised with the website.
Search Engine Marketing • Whenever any one used to search on google stuff like “new year event in mumbai” or “new year party in mumbai” or “2012 party across mumbai” etc we made sure that the website of yazoo park along with the event details gets featured on the first page. Because during the new year there is lot of competition from other organisations hosting an event for the new year, as a result we used to balance between the first page and the second page.
Online Portals • We got affiliated with online portals with Buzz in Town, Mera Events, Evening flavors, Snap Deal, Book My Show. • We were successful in surpassing essel world’s event for the new year on snap deal
Summary • Initially we had a target to get in around 10,000 people for the event. • We were successful in getting 8000 people for the event and the event was a big grand success with popular people entraining the crowd.
IF YOU ARE STILL NOT IMPRESSED. GIVE US A CALL AND PROVIDE US WITH A FINAL OPPORTUNITY TO WIN YOU OVER. IF YOU ARE IMPRESSED? GIVE US A CALL ANYWAYS 
www.fruitbowldigital.com hello@fruitbowldigital.com Sahil +91 9004002237 Faisal +91 9076099969
Disclaimer: The information contained in this presentation, including any ideas to it, is confidential and intended only for the person(s) to whom it is addressed. Any examination, distribution,disclosure, printing, or copying of this information/Ideas, or reliance upon this information by any person other than the intended recipient(s) or without approval is strictly prohibited.

More Related Content

Yazoo park

  • 2. Over the existence of , We have worked with our clients helping them nourish their products, unleash the potential hidden in their brand and making the most out of it. Now its your turn to know how we help bring the whole online market at your door steps…
  • 4. The gears FRUITBOWL specializes in !! •Designing •Content writing •Development •Evolution •SEO •Social Media •PPC •Link backs •Social bookmarking •Media Planning & Buying •Mobile Apps •Social Media Apps •Brand Recall and Recognition •Online Media Mix •Reputation Management •Online Advertising •PR
  • 9. What can we do for you on internet? SEO Online Media Coverag e Social Media Tweakin g up the existing site Build up a Online Reputatio n/BrandGenerate More Leads  Events  Applications  Advertisements  Quizzes  Fan Page Management Orkut Facebook TwitterYouTube Foursquare Market Research Competit or Analysis and more…
  • 10. Promoting from the Point Of View of Brand recognition Promoting from the Point Of View of generating online awareness As an Agency we play a role in Increased Customer connectivity/ Brand Reach
  • 11. Rustomjee Evershine Yazoo Park New Year’s Event 2012– Case Study
  • 13. Offline Activation • Radio Promotions • Colleges around Yazoo Park • Taxis and BEST bus • Event’s vouchers at Spas and Salons • Corporate and MNCs • News Papers (Mid-Day)
  • 14. Radio Promotions • We got affiliated with Radio Mirchi to promote our event on air. Script was provided to them • Listening times were identified, as in the time when songs requests are made by college students. That was the time when we were successful in hitting our TG. • The kind of response that we got from this promotional activity was amazing to get in groups inquiries from students.
  • 15. Colleges • Here we had made a presentation on the event details as in activities that were strong enough to attract large crowds. We had to surpass Essel World’s event for the same day, as a result the Presentation was made to match that caliber • We had targeted good colleges between Borivali and Virar where in the presentation was played in the auditorium
  • 16. Taxis and BEST BUS • Event’s sticker was stuck behind taxis and a small video highlighting the features of the park was being played in the BEST bus TVs
  • 17. Spas and Salons • We got affiliated with Sukho Thai and Four Seasons Spa to sell your vouchers with discount for customers at the time of checking out
  • 18. Companies • We had got affiliated with corporate and MNC companies to promote our event amongst their employees • This involved sending emailers from the HR department to their employees highlighting the event details • Event standee was also setup in the staff canteen for brand recall purpose
  • 19. Mid-Day • Mid-Day featured our event’s ad two times in the month of December, once in 15 days being the duration
  • 20. Online Activation • Social Media Marketing • Media Planning and Buying • Online Portals • Website Marketing • Search Engine Marketing
  • 21. Social Media Marketing • The event was promoted with interesting content strategy on Facebook. • Twitter contests were done by using hashtags like #mumbai #newyear • Interesting content was posted on Facebook and twitter • Details of the vent was highlighted as in who is performing, food and beverage details, activities etc
  • 22. Media Planning and Buying • We had identified websites which were popular amongst people from Mumbai • Once that was done we did banner advertising on such popular websites both paid and free ones
  • 23. Website • Any one who clicks on the banners in media planning an buying were straight away directed towards the website of yazoo park where one could see the details of the event • Whenever any one used to open the website there was a banner flashing at the very beginning giving details about the event. • We did an application on the face book fan page where interested people could give in their details to inquire more about the event, that application was synchronised with the website.
  • 24. Search Engine Marketing • Whenever any one used to search on google stuff like “new year event in mumbai” or “new year party in mumbai” or “2012 party across mumbai” etc we made sure that the website of yazoo park along with the event details gets featured on the first page. Because during the new year there is lot of competition from other organisations hosting an event for the new year, as a result we used to balance between the first page and the second page.
  • 25. Online Portals • We got affiliated with online portals with Buzz in Town, Mera Events, Evening flavors, Snap Deal, Book My Show. • We were successful in surpassing essel world’s event for the new year on snap deal
  • 26. Summary • Initially we had a target to get in around 10,000 people for the event. • We were successful in getting 8000 people for the event and the event was a big grand success with popular people entraining the crowd.
  • 27. IF YOU ARE STILL NOT IMPRESSED. GIVE US A CALL AND PROVIDE US WITH A FINAL OPPORTUNITY TO WIN YOU OVER. IF YOU ARE IMPRESSED? GIVE US A CALL ANYWAYS 
  • 29. Disclaimer: The information contained in this presentation, including any ideas to it, is confidential and intended only for the person(s) to whom it is addressed. Any examination, distribution,disclosure, printing, or copying of this information/Ideas, or reliance upon this information by any person other than the intended recipient(s) or without approval is strictly prohibited.