YGL WEF insight alexis bonte: Video Games from teenagers to taking over the world
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The document discusses the $50 billion video games industry and how it generates emotions such as suspense, joy, fear, horror, achievement, and greed in players. It notes that online games are now an $18 billion market and that online games created 40 million new farmers in 3 months. The document also discusses how the mobile internet is transforming the games industry in terms of the types of games created, how they are distributed, discovered, and played, as well as the new freemium business model for games. It asks if the reader wants more proof that games are taking over the world.
YGL WEF insight alexis bonte: Video Games from teenagers to taking over the world
- 1. Video Games Industry is a 50 Billion US$ Industry
- 2. Suspense JOY FEAR HORROR ACHIEVEMENT GREED FRUSTRATION Video Games are good at generating emotions
- 3. What about social emotions?
- 4. Online Games now a 18 Billion US$ market
- 5. Online games created 40 million new Farmers in 3 months…
- 7. The Mobile Internet is transforming the games industry: Types of games How games are: Created, Distributed, Discovered, Played
- 8. A new business model: Freemium
- 9. Do you want more proof that Games are taking over the world?
Editor's Notes
- Bigger than the movie industry and the music industry put together. Combined market cap of all game companies is 99b$
- But caveman emotions: Joy, fear, wonder, achievement, suspense, greed, frustration (something I can relate to a lot in some action games), horror, suspense… and in the case of this guy loneliness
- Nintendoadvertising, notice the difference? Still mostly offline
- This is up from 3 Billion in 2005Itsin many cases Web 2.0 but with a business model: virtual goods subscriptions etc…
- 100 million play daily, zynga 14% of Facebook revenues