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YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjog

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DigitalGuruSanjog
DigitalGuruSanjog

YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.

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YouTube Marketing / Vlogging #DigitalGuruSanjog
"Digital Marketing": What Is YouTube Marketing ? – YouTube Marketing Tutorial: YouTube is considered as the Second search engine next to Google. Now that there is an increased priority for the Video marketing to reach potential audience in YouTube. – This You Tube Marketing tutorial which is a part of the Digital Marketing course, provides all the necessary tips and tools that are essential to improve the search positions for YouTube videos, both in YouTube search as well as Google Search. – The main essence of this YouTube Tutorial is it provides the information about the importance of the video branding. When you are speaking about YouTube marketing, it’s not just posting the videos but it requires creative aspect to attract the attention of the audience.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjog
How to make Popular Video – Video should be super emotional. – Subscribe to your channel (Start and end) – Use the right Keywords – Subtitles – Find similar blogs: Shoot a email to the Blogger and request them to veiw your video. – Ideo should be super long and informative (from 5 mins to 14.99 min)
Letter Sample to Blogger
Tips before making Videos – Views Check – Focus on CTR – Thumbnail (Red, White, Black) – Keyword Focus – Engagement – Ask Question – Audience Retention
Never Let Your YouTube Videos Get Lost in the Crowd – Choose a Headline – Add Thumbnails – Pick Perfect Tags – Transcribe Videos – Craft an SEO-Friendly Description – Add Links Within Videos – Optimize for Engagement – Translate to Broaden the Audience – Complete Epic Playlists
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjog
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjog
YouTube Ad
Objective
Type of YouTube Ads
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjog
YouTube Bumper Ads – Bumper Ads last for a minimum of 6 seconds and are non-skippable in nature. – They are short film-like in nature and make up for in terms of their effectivity. – Google tested 300 ads in a year and found that 9 out of 10 bumper ads proved to be effective. – This is why they are one of the most popular ad formats that are used today by brands. You can show your product in action, tell your story or show some behind the scenes videos with bumper ads. – Take inspiration from these ads to create your own bumper ads.
YouTube Display Ads
YouTube Overlay Ads
YouTube Skippable Video Ads
YouTube Non-Skippable Ad
YouTube Sponsored Cards
SETTING UP A YOUTUBE ADVERTISING CAMPAIGN – Step1) Create a channel on YouTube. – Step 2) Upload your ad video on your channel. – Step 3) YouTube ads are set up through the Google ads platform.
Campaign Name / Bidding Strategy Standard– Spends your budget evenly over the duration of the campaign. Accelerated– spends your budget as soon as possible. Preferably, select the standard option as the accelerated option might cause your budget to get over before the campaign ends. It is advisable, you start small and then gradually increase your budget based on the results you achieve.
Network / Language •YouTube Search results– If you are running video discovery ads, you can also choose to feature your ads in YouTube search results. •YouTube Videos– Your ads can be shown on the YouTube homepage, channel pages and YouTube videos via this feature. This option is available for in-stream and video discovery ads. •You can also opt to run your ads on the Google Display Network (GDN) which is a collection of sites and apps that have partnered with Google. This feature might help you in extending your ad reach.
Languages / Location Next, you have the usual targeting options where you can choose to target by the languages your target audience speaks and the locations you wish to target.
Location
Bidding Select how you wish to bid Always start with a low amount and based on the results you get, you can keep increasing the bidding amount. Do remember that the bidding price you set is not the actual price you will be paying will be lesser. It is about one penny above the second lowest price. The best way to do this is to choose a maximum value you are comfortable with based on your campaign budget but this value should not be low so that a few fluctuations in the budgets of your competitors affects your results.
CPA /CPV / CPM – Cost Per Acquisition– you achieve the desired result. Like for a website traffic campaign, you will pay when someone clicks the link and visits your website. – Maximum Cost per view– the maximum cost you are willing to pay when someone watches your video ad. – Maximum cost per mille– the maximum amount you wish to pay for a thousand video views. – Viewable cost per mille– Your ad becomes viewable when it has played for at least 50% of the ad plays on the screen for 2 seconds or longer. This amount will be the maximum you are willing to pay for 1000 viewable impressions.
Select your inventory type Based on your brand guidelines, there might be some places where you would not wish for your ad to show. You have the option to input these as content exclusions and define where your ads will not be shown. This is known as selecting inventory type.
Select digital content types and labels you wish to include
Devices you wish to feature your ad on.
Choose how many impressions and views Choose how many impressions and views you wish to show your ad to each user either per day, per week or per month. Also, select an ad schedule for your ads to run. Create and name your ad group.
Audiences You can laser target your audience based on gender, age group and parental status. In some countries, you can also choose to target your audience based on their household income.
Keywords
Keywords
Topics
Placements
Create your video ad
TIPS FOR CREATING THE RIGHT YOUTUBE AD FOR YOUR CAMPAIGN – Always ensure you use high-quality videos for your ads as quality matters. – If you are using YouTube ads to promote your own channel, it would create more credibility if you can be present in person in your channel ad. This is known as the “Talking Head” format. You can even use your smartphone to create such videos. – Running your ads on channels that are popular in your own niche results in higher engagement rates as they end up being more relevant. – Use appropriate calls to action in your advertisement. – Keep it short, simple and engaging.
Thank You #DigitalGuruSanjog Mumbai I Pune I Nagpur www.zappkode.com www.itddigital.in

More Related Content

YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjog

  • 2. "Digital Marketing": What Is YouTube Marketing ? – YouTube Marketing Tutorial: YouTube is considered as the Second search engine next to Google. Now that there is an increased priority for the Video marketing to reach potential audience in YouTube. – This You Tube Marketing tutorial which is a part of the Digital Marketing course, provides all the necessary tips and tools that are essential to improve the search positions for YouTube videos, both in YouTube search as well as Google Search. – The main essence of this YouTube Tutorial is it provides the information about the importance of the video branding. When you are speaking about YouTube marketing, it’s not just posting the videos but it requires creative aspect to attract the attention of the audience.
  • 4. How to make Popular Video – Video should be super emotional. – Subscribe to your channel (Start and end) – Use the right Keywords – Subtitles – Find similar blogs: Shoot a email to the Blogger and request them to veiw your video. – Ideo should be super long and informative (from 5 mins to 14.99 min)
  • 6. Tips before making Videos – Views Check – Focus on CTR – Thumbnail (Red, White, Black) – Keyword Focus – Engagement – Ask Question – Audience Retention
  • 7. Never Let Your YouTube Videos Get Lost in the Crowd – Choose a Headline – Add Thumbnails – Pick Perfect Tags – Transcribe Videos – Craft an SEO-Friendly Description – Add Links Within Videos – Optimize for Engagement – Translate to Broaden the Audience – Complete Epic Playlists
  • 14. YouTube Bumper Ads – Bumper Ads last for a minimum of 6 seconds and are non-skippable in nature. – They are short film-like in nature and make up for in terms of their effectivity. – Google tested 300 ads in a year and found that 9 out of 10 bumper ads proved to be effective. – This is why they are one of the most popular ad formats that are used today by brands. You can show your product in action, tell your story or show some behind the scenes videos with bumper ads. – Take inspiration from these ads to create your own bumper ads.
  • 20. SETTING UP A YOUTUBE ADVERTISING CAMPAIGN – Step1) Create a channel on YouTube. – Step 2) Upload your ad video on your channel. – Step 3) YouTube ads are set up through the Google ads platform.
  • 21. Campaign Name / Bidding Strategy Standard– Spends your budget evenly over the duration of the campaign. Accelerated– spends your budget as soon as possible. Preferably, select the standard option as the accelerated option might cause your budget to get over before the campaign ends. It is advisable, you start small and then gradually increase your budget based on the results you achieve.
  • 22. Network / Language •YouTube Search results– If you are running video discovery ads, you can also choose to feature your ads in YouTube search results. •YouTube Videos– Your ads can be shown on the YouTube homepage, channel pages and YouTube videos via this feature. This option is available for in-stream and video discovery ads. •You can also opt to run your ads on the Google Display Network (GDN) which is a collection of sites and apps that have partnered with Google. This feature might help you in extending your ad reach.
  • 23. Languages / Location Next, you have the usual targeting options where you can choose to target by the languages your target audience speaks and the locations you wish to target.
  • 25. Bidding Select how you wish to bid Always start with a low amount and based on the results you get, you can keep increasing the bidding amount. Do remember that the bidding price you set is not the actual price you will be paying will be lesser. It is about one penny above the second lowest price. The best way to do this is to choose a maximum value you are comfortable with based on your campaign budget but this value should not be low so that a few fluctuations in the budgets of your competitors affects your results.
  • 26. CPA /CPV / CPM – Cost Per Acquisition– you achieve the desired result. Like for a website traffic campaign, you will pay when someone clicks the link and visits your website. – Maximum Cost per view– the maximum cost you are willing to pay when someone watches your video ad. – Maximum cost per mille– the maximum amount you wish to pay for a thousand video views. – Viewable cost per mille– Your ad becomes viewable when it has played for at least 50% of the ad plays on the screen for 2 seconds or longer. This amount will be the maximum you are willing to pay for 1000 viewable impressions.
  • 27. Select your inventory type Based on your brand guidelines, there might be some places where you would not wish for your ad to show. You have the option to input these as content exclusions and define where your ads will not be shown. This is known as selecting inventory type.
  • 28. Select digital content types and labels you wish to include
  • 29. Devices you wish to feature your ad on.
  • 30. Choose how many impressions and views Choose how many impressions and views you wish to show your ad to each user either per day, per week or per month. Also, select an ad schedule for your ads to run. Create and name your ad group.
  • 31. Audiences You can laser target your audience based on gender, age group and parental status. In some countries, you can also choose to target your audience based on their household income.
  • 37. TIPS FOR CREATING THE RIGHT YOUTUBE AD FOR YOUR CAMPAIGN – Always ensure you use high-quality videos for your ads as quality matters. – If you are using YouTube ads to promote your own channel, it would create more credibility if you can be present in person in your channel ad. This is known as the “Talking Head” format. You can even use your smartphone to create such videos. – Running your ads on channels that are popular in your own niche results in higher engagement rates as they end up being more relevant. – Use appropriate calls to action in your advertisement. – Keep it short, simple and engaging.