Zara - Study Case

Editor's Notes

1. Company Profile Founder History Brand product Spain General Environment Hofstede’s Culture Dimension High context and Polychronic Culture Doing Business with Spanish CSR Strategic Planning Mission Statement Business Objectives SWOT Strategic Choice Strategy Implementation Competitive Advantage Possible Strategy Competitors Organizational Structure
2. This fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. The Zara’s first store was opened in La Coruna, Spain on 1975, and on 1976 Zara started to spreading their stores in Spain, and now, in 2013, Zara has 1,700 stores in 82 countries.
3. which more specifically for younger women
4. People in high power distance cultures are much more comfortable with a larger status differential than low power distance culture. Spain’s score in this dimension is 57, which means medium tends to be high, reflects BALANCE hierarchical distance is accepted those holding the most powerful positions are admitted to have privileges for their position. makin tinggi makin menghormati ketuaan, indonesia 78, amerika 40
5. 1. As the second noisiest country in the world, Spanish prefer rigid rules because they believe change causes stress, at the same time, they are obliged to avoid rules and laws, in fact, make life more complex. 2. at this respect they seem to have lower ambitions of achievement and innovations are not expected to occur so often as well 4. in recent survey. which means they needn’t to concern about the future, because the job is already guaranteed. USA 42, only 17% of young people would like it INDONESIA 48, tapi aneh, banyak org lebih ke civil – harusnya tinggi kaya si SPAIN
6. Spain score in this dimension is 51, which is medium score, 4. Medium score in this dimension shows that Teamwork among workers is natural and no need strong motivation from the superior in order for workers to commence in this act.
7. 1. As a collectivist country compared with other european country, you should avoid confrontation as much as possible, because spaniards do not like to admit that they are wrong, especially in public COMPROMISE 2. As a high-context country, Feeling, trust, and personal relationship should be your primary focus, you should allow sufficient time in your travel arrangements for long meetings and socialising, to allow time to get to know each other. 3. Planning to meet at 10 really means 10:30 or 11, people late for business meetings because they care more about family time and building friendships than they do work. It’s not rude to people from polychronic culture, because it is expected. During negotiations, they will move freely between topics and may days longer than expected. 4. As we can see from power distance dimension, Spain tend to be more Hierarchical country, that’s why final decisions are only made by the most senior managers in the company. 5. Due to the value of trust within business relationships, Spanish executive usually do not insist on written confirmation of a deal.
8. We save energy. The eco-friendly store.
We are implementing an eco-friendly management model in our shops in order to reduce energy consumption by 20%, introducing sustainability and efficiency criteria. This management model sets out measures to be applied to all processes, including the design of the shop itself, the lighting, heating and cooling systems and the possibility of recycling furniture and decoration. We produce less waste and recycle. Recycling hangers and alarms, which are picked up from our shops and processed into other plastic elements, is an example of our waste management policy. Millions of hangers and alarms are processed each year and both the cardboard and plastic used for packaging are also recycled.Our commitment extends to all our staff. Increased awareness among our team members.
We hold In-company awareness campaigns and specific multimedia-based training programmes to educate our staff in sustainable practices, such as limiting energy consumption, using sustainable transport and modifying behaviour patterns.
9. 1. We use ecological fabrics. Organic cotton.
Zara supports organic farming and makes some of its garments out of organic cotton (100% cotton, completely free of pesticides, chemicals and bleach). They have specific labels and are easy to spot in our shops. 2. Zara's fleet of lorries, which transport more than 200 million items of clothing a year, use 5% biodiesel fuel. This allows us to reduce our CO2 emissions by 500 tons. 3. All products of animal origin sold in shops, including fur and leather, come exclusively from animals raised on food farms and under no circumstances come from animals sacrificed exclusively for the sale of their hide. 4. Also, in line with their commitment, Zara fragrances are not tested on animals.
10. I found that zara have had a problem according their CSR,
11. Framework development on the e-commerce strategy License issue Hire new staff to support the marketing team IT standard on global immigration New online shop implementation Project support by beginning of 2013 and hire new staff to the team Communication over the complete implementation phase - weekly meeting Based on figure 1, the first phase will consider the project evaluation by the end of 2012, the second phase will implement the redesigned IT setups offline by mid of 2013 and the third phase will release the new redesign online shop by end of 2013.
12. by using this strategy
13. zara brand : famous multinational company with trendy and fashionable product it makes people want to be a part of what zara is doing, and when zara satisfy this desire in their staff, zara receive their admiration, loyalty, respect and cooperation