Personal Information
Organization / Workplace
Toronto, Canada Area, Other Canada
Occupation
Communications Channeling / Return on Media Investment
Industry
Advertising / Marketing / PR
About
Targeting, communications channel planning and return-on-media-investment advisor to large, medium and small advertisers.
Consultant to leading Canadian Media / Entertainment organizations in the private and public sectors, spanning established offline media, online & emerging mobile/wireless channels.
Specialties: For Marketers:
- Advanced detection, targeting and communications channeling to marketers' highest-value’ prime advertising prospects.
- Measuring / enhancing advertisers' Return on Media Investment through skilled/insightful 'marketing mix analytics' (aka econometrics).
For Media Owners:
- Strategic positioning of mature and newly emerging consumer / business media to marke...