Business Model Canvas Workshop at Startup Pirates @ Bratislava
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Business Model Canvas Workshop at Startup Pirates @ Bratislava by Rafael Pires Monday, August 13, 2012 Connect Coworking
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Business Model Canvas Workshop at Startup Pirates @ Bratislava
- 3. What actually is a business model? Tell me...
- 5. “A business model describes the rationale of how an organization creates, delivers, and captures value”
- 7. Customer Segments People or organizations an enterprise aims to reach.
- 8. Customer Segments For whom are we crea+ng value? Who are our most important customers?
- 9. Customer Segments They represent separate segments if: ¤ Their needs require and justify a distinct offer; ¤ They are reached through different distribution channels; ¤ They require different types of relationship; ¤ They have substantially different profit abilities; ¤ They are willing to pay for different aspects of the offer.
- 10. Customer Segments They represent separate segments if: ¤ Their needs require and justify a distinct offer; ¤ They are reached through different distribution channels; ¤ They require different types of relationship; ¤ They have substantially different profit abilities; ¤ They are willing to pay for different aspects of the offer. Who are Facebook’s customers? To who is Facebook selling its products?
- 11. Value Proposition Bundle of products and services that create value for a specific Customer Segment.
- 12. Value Proposition What value do we deliver to the customers? Which problem are we helping to solve? Which customer needs are we sa+sfying?
- 13. Value Proposition Customer value creation: ¤ “Getting the job done”; ¤ Performance; ¤ Customization; ¤ Design; ¤ Brand; ¤ Price
- 14. Value Proposition Customer value creation: ¤ “Getting the job done”; ¤ Performance; ¤ Customization; ¤ Design; ¤ Brand; ¤ Price Facebook?
- 15. Channels The way a company communicates with and reach its customers segments to deliver a value proposition.
- 16. Channels Through which channels do our Customer Segments want to be reached? How are we reaching them now? How are we integrating them with customer routines?
- 17. Channels ¤ Raising awareness among customers about company’s products and services; ¤ Delivering a Value proposition to customers ¤ Providing post-purchase customer support
- 18. Channels ¤ Raising awareness among customers about company’s products and services; ¤ Delivering a Value proposition to customers ¤ Providing post-purchase customer support Facebook?
- 19. Customer Relationships Describes the types of relationships a company establishes with a specific Customer Segment.
- 20. Customer Relationships What type of relationship does each of our costumer segments expect us to establish and maintain with them?
- 21. Customer Relationships Drivers: ¤ Customer acquisition; ¤ Customer retention; ¤ Boosting sales (upselling).
- 22. Customer Relationships Drivers: ¤ Customer acquisition; ¤ Customer retention; ¤ Boosting sales (upselling). Facebook?
- 23. Revenue Streams The cash a company generates from each customer segment
- 24. Revenue Streams For what value are our customers really willing to pay? How much does each Revenue Stream contribute to overall revenues?
- 25. Revenue Streams The different types of revenue streams: ¤ Transaction revenues resulting from one-time customer payment. ¤ Recurring revenues resulting from ongoing payments to either deliver a value proposition to customers or provide post-purchase customer support.
- 26. Revenue Streams The different types of revenue streams: ¤ Transaction revenues resulting from one-time customer payment. ¤ Recurring revenues resulting from ongoing payments to either deliver a value proposition to customers or provide post-purchase customer support. Facebook?
- 27. Key resources The most important assets required to make a business model work.
- 28. Key resources What Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationship? Revenue Streams?
- 31. Key activities The most important things a company must do to make its business model work.
- 32. Key activities What Key Activities do our Value Proposition require? Our Distribution Channels? Customer Relationship? Revenue Streams?
- 33. Key activities Some categories: ¤ Production; ¤ Marketing ¤ Problem solving; ¤ Network.
- 34. Key activities Some categories: ¤ Production; ¤ Marketing ¤ Problem solving; ¤ Network. Facebook?
- 35. Key partnerships Describes the network of suppliers and partners that make the business model work.
- 36. Key partnerships Who are our Key Partners/Suppliers? Which Key resources/activities are we acquiring from partners?
- 37. Key partnerships Motivation for creating partnerships: ¤ Optimization and economy of scale; ¤ Reduction of risk and uncertainty; ¤ Acquisition of particular resources and activities.
- 38. Key partnerships Motivation for creating partnerships: ¤ Optimization and economy of scale; ¤ Reduction of risk and uncertainty; ¤ Acquisition of particular resources and activities. Facebook?
- 39. Cost structure All costs incurred to operate a business model.
- 40. Cost structure What are the most important costs inherent in our business model? Which Key Resources/Ac+vi+es are most expensive?
- 41. Cost structure Facebook?
- 44. Loans that change lives
- 52. Business Model Prototyping Napkin Sketch Canvas Business Case Field Test
- 53. Business Model Prototyping Napkin Sketch Canvas Business Case Field Test We look for the apropriate business model
- 54. Business Model Prototyping Napkin Sketch Canvas Business Case Field Test We look for the apropriate business model ...so let’s generate option first!
- 55. Interested in knowing more? Contact me at rafael@startuppirates.org
- 56. Credits... 1. http://www.businessmodelgeneration.com/ 2. http://www.slideshare.net/Alex.Osterwalder/what-is-a- business-model 3. http://www.slideshare.net/Alex.Osterwalder/business-models- beyond-profit-social-entrepreneurship-lecture-wise-etienne- eichenberger-iqbal-quadir-grameen-bank-grameen-phone