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User exparch product

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Sushmita Dutt
Sushmita Dutt

The document discusses architecting user experience for smartphone products. It covers defining a product, understanding human factors in product design and experience. Key aspects of user experience covered include user motive, context, interaction and usage patterns. The document also discusses understanding user context, goals, knowledge, tasks and mental models. It provides an example of architecting user experience for a smartphone, covering user personas, use case scenarios, constraints and common interaction patterns. The overall purpose of user experience architecture for products is to enhance user-centricity and ease of use.

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Global User Experience Planning and Architecture Design Series Architecting Product User Experience Case: Smartphone www.novel-ebiz.com
An article or substance that is manufactured or refined for users. Definition of a Product Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 2©
All product designs are Human- Centered following Ergonomics that take care of how humans interact with products. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3© Product Structure/Design Architecting User Experience for Product
• Happiness/Joy • Satisfaction/Contentment • Anger/Irritation • Disappointment/ DissatisfactionSource: International Journal of Design Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4© Product Experience: Human Factors Architecting User Experience for Product
• Motive • Context • Interaction Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2© Product Usage: Human Factors Architecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6© User Motive drives Context for Interaction Source: International Journal of Design
Understanding User Context How a product relates to what user needs Architecting User Experience for Product 5 User Experience factors… Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
When, how and why a product fits into user’s workflow Understanding User Context Architecting User Experience for Product 1 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
User Goals: What are user expectations from the product 2 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9© Understanding User Context Architecting User Experience for Product
User domain knowledge: What user needs to know to use the product 3 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10© Understanding User Context Architecting User Experience for Product
User tasks: What tasks user needs to perform for product usage 4 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11© Understanding User Context Architecting User Experience for Product
User mental model: Product perceptions, expectations and what if/wish list 5 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12© Understanding User Context Architecting User Experience for Product
Discovery of user’s “What if / Wish List” drives ease of use and Product innovations Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13© - A Methodology Model Discovering User Context Architecting User Experience for Product
Architecture Smartphone user experience is context driven – use cases and scenarios… Note: A Smartphone is categorized as product for mobility combining hardware and software integrated user experience that keeps user connected with information needs. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14© User Experience: SmartphoneArchitecting User Experience for Product
Architecture Creating Human Factors Metrics and Use-case Logic Smartphone Human Factors: User Context Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15© Architecting User Experience for Product User Context and Use Cases Smartphone
Expert User User Actions New User User Actions Goal Striking a balance between User Groups Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16© User Context and User Flow Architecting User Experience for Product Smartphone
Desired Experience Persona - Expert Smartphone Logic Persona - New Activate Application Display Application Helpline System ResponseUser Actions Activate App. Get Friends Activate Application Display List Rules.. Link to Application Contact Friends for help Stored Data Link to Helpline Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17© Architecting User Experience for Product Persona Driven Drill-down Smartphone – A Use Case Scenario
Author: Sushmita Dutt, Presentation dated: June 10, 2013 Architecture Factors driving product innovation First Handheld Smartphone Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18© Architecting User Experience for Product Understanding the Product Smartphone – Driven by generations of handheld
Handheld User Experience The hold Natural Scenarios Movement Ease of Use Delivering Two Fingers Thumbs Human Mechanical effort Natural process Motion Swipe Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19© Architecting User Experience for Product Understanding Ease of Use Smartphone – User Experience Scenarios
Handheld User Experience Interface OS Scenarios Guidelines Operating System Touch Swipe Tap Navigation Single Screen Application Structure Single focus activity Space Data Views Rules Scroll Expand Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20© Architecting User Experience for Product Understanding The Medium Smartphone – User Experience Scenarios Custom Design
Architecture User Constraints Architecture Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21© Architecting User Experience for Product Understanding Constraints Smartphone – Environment Experience User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)
Architecture Scopes Architecture Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © Architecting User Experience for Product Understanding Scopes Smartphone – Environment Experience User Deliver consistent user experience within defined design guidelines Deliver wireframes details around user activities, tasks and dependencies Deliver segmented experience for custom application
Architecture User Experience Pattern Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes Sample Some Android standard gestures: • Tap-and-hold (long press) • One-finger drag  • Two-finger tap • Two-finger drag • Two-finger pinch-zoom • Three-finger drag
Architecture YouTube Pattern: Fixed tabs display functional areas Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes User Experience Sample Pattern
Architecture Music Album Pattern: Allows selection of a song and then displays user options from a menu Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes User Experience Sample Pattern
Architecture The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use Author: Sushmita Dutt Consultant ,User Experience and Information Architecture for Web, Mobile and Hybrid Technology Platforms sushmitadutt@novel-ebiz.com Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26© Architecting User Experience for Product The need for UX Architecture

More Related Content

User exparch product

  • 1. Global User Experience Planning and Architecture Design Series Architecting Product User Experience Case: Smartphone www.novel-ebiz.com
  • 2. An article or substance that is manufactured or refined for users. Definition of a Product Architecting User Experience for Product Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 2©
  • 3. All product designs are Human- Centered following Ergonomics that take care of how humans interact with products. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3© Product Structure/Design Architecting User Experience for Product
  • 4. • Happiness/Joy • Satisfaction/Contentment • Anger/Irritation • Disappointment/ DissatisfactionSource: International Journal of Design Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4© Product Experience: Human Factors Architecting User Experience for Product
  • 5. • Motive • Context • Interaction Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2© Product Usage: Human Factors Architecting User Experience for Product
  • 6. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6© User Motive drives Context for Interaction Source: International Journal of Design
  • 7. Understanding User Context How a product relates to what user needs Architecting User Experience for Product 5 User Experience factors… Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
  • 8. When, how and why a product fits into user’s workflow Understanding User Context Architecting User Experience for Product 1 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
  • 9. User Goals: What are user expectations from the product 2 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9© Understanding User Context Architecting User Experience for Product
  • 10. User domain knowledge: What user needs to know to use the product 3 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10© Understanding User Context Architecting User Experience for Product
  • 11. User tasks: What tasks user needs to perform for product usage 4 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11© Understanding User Context Architecting User Experience for Product
  • 12. User mental model: Product perceptions, expectations and what if/wish list 5 Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12© Understanding User Context Architecting User Experience for Product
  • 13. Discovery of user’s “What if / Wish List” drives ease of use and Product innovations Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13© - A Methodology Model Discovering User Context Architecting User Experience for Product
  • 14. Architecture Smartphone user experience is context driven – use cases and scenarios… Note: A Smartphone is categorized as product for mobility combining hardware and software integrated user experience that keeps user connected with information needs. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14© User Experience: SmartphoneArchitecting User Experience for Product
  • 15. Architecture Creating Human Factors Metrics and Use-case Logic Smartphone Human Factors: User Context Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15© Architecting User Experience for Product User Context and Use Cases Smartphone
  • 16. Expert User User Actions New User User Actions Goal Striking a balance between User Groups Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16© User Context and User Flow Architecting User Experience for Product Smartphone
  • 17. Desired Experience Persona - Expert Smartphone Logic Persona - New Activate Application Display Application Helpline System ResponseUser Actions Activate App. Get Friends Activate Application Display List Rules.. Link to Application Contact Friends for help Stored Data Link to Helpline Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17© Architecting User Experience for Product Persona Driven Drill-down Smartphone – A Use Case Scenario
  • 18. Author: Sushmita Dutt, Presentation dated: June 10, 2013 Architecture Factors driving product innovation First Handheld Smartphone Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18© Architecting User Experience for Product Understanding the Product Smartphone – Driven by generations of handheld
  • 19. Handheld User Experience The hold Natural Scenarios Movement Ease of Use Delivering Two Fingers Thumbs Human Mechanical effort Natural process Motion Swipe Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19© Architecting User Experience for Product Understanding Ease of Use Smartphone – User Experience Scenarios
  • 20. Handheld User Experience Interface OS Scenarios Guidelines Operating System Touch Swipe Tap Navigation Single Screen Application Structure Single focus activity Space Data Views Rules Scroll Expand Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20© Architecting User Experience for Product Understanding The Medium Smartphone – User Experience Scenarios Custom Design
  • 21. Architecture User Constraints Architecture Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21© Architecting User Experience for Product Understanding Constraints Smartphone – Environment Experience User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)
  • 22. Architecture Scopes Architecture Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © Architecting User Experience for Product Understanding Scopes Smartphone – Environment Experience User Deliver consistent user experience within defined design guidelines Deliver wireframes details around user activities, tasks and dependencies Deliver segmented experience for custom application
  • 23. Architecture User Experience Pattern Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes Sample Some Android standard gestures: • Tap-and-hold (long press) • One-finger drag  • Two-finger tap • Two-finger drag • Two-finger pinch-zoom • Three-finger drag
  • 24. Architecture YouTube Pattern: Fixed tabs display functional areas Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes User Experience Sample Pattern
  • 25. Architecture Music Album Pattern: Allows selection of a song and then displays user options from a menu Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25© Architecting User Experience for Product Understanding User Patterns Smartphone – Scopes User Experience Sample Pattern
  • 26. Architecture The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use Author: Sushmita Dutt Consultant ,User Experience and Information Architecture for Web, Mobile and Hybrid Technology Platforms sushmitadutt@novel-ebiz.com Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26© Architecting User Experience for Product The need for UX Architecture