I catalyze growth for brands, causes and ideas.
My current focus is at the intersection of marketing, technology and consumer culture, helping brands keep pace with digitally driven consumers across Asia and globally.
Have earned global recognition for brand building effectiveness, including a Jay Chiat Gold and a Grand Effie. As an idea-centric channel-agnostic thinker, have planned campaigns that have won big at creative awards, from the traditional to digital, across marketing disciplines, for PR, events and creating sponsorships.
My connected thinking approach, rooted in cultural understanding, has resulted in many enduring platforms for brands. A partial roundup of initiatives o...