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Demystifying industry expectations job title-ui-ux designer

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SV.CO
SV.CO

This document provides information about UI/UX design roles at startups. It discusses the importance of skills like design, product management, and web/mobile development for startups. It then profiles a UI/UX designer, describing her educational and career path, including roles at Google, a startup she co-founded, and currently at Freshdesk. The document emphasizes that designers can contribute throughout the product development process, from seed ideas to rationalizing decisions.

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March 29, 2017
• Three core skills in the Area of Startup Engineering; 1. Design (UI/UX) 2. Product Manager (we discussed this last week) 3. Web/Mobile Developer That are taught and nurtured in our SV.CO Program
Why is it important that you know about this?
You must be wondering that this is not relevant for you, but
What if you don’t get your first customer? and What if you are in your final year? and What if you are thinking should you be getting a job in the interim?
How do you know you are job ready?
Demystifying Industry Expectations: Job Title: UI/UX Designer Suma Sundararajan
One of the Graduation Outcome for you
Seek employment or Get Acquihired
A UI/UX Designer is
responsible for the discipline of designing an end-to-end experience of a Startup product.
What are the Attributes?
This job requires the individual to have: • excellent communication and analytical skills • the ability to describe complex systems in terms of simple models • having an intuitive taste for well designed products
Key abilities
1. Build Low-Fidelity Wireframes from User Research 2. Translate Wireframes into High-Fidelity UI Components 3. Understand and Contribute to UX Design 4. Understand and Contribute to Operations & Product Development 5. Understand and Contribute to Pragmatic Engineering 6. Understand and Contribute to Startup Ethos and Culture
Build Low- Fidelity Wireframes from User Research Week 1 List out Wow Design Experiences Survey & Interview Customers Week 4 Designing wireframes that accurately model the UX flow of a Startup product, either directly from user research, or starting from a product specification List Design Skills Week 2 Build Key UI Elements Build Low-Fidelity Wireframes
Translate Wireframes into High-Fidelity UI Components Week 5 Week 6 About extracting UI components from a wireframe, and building them out in the highest fidelity required by the Startup Engineering team Learn to Design a Sales Process by Reverse Engineering SV.CO Receive Product Feedback from Senior Get Code Review Feedback from SV.CO Design a Great Customer Onboarding Process Week 9 Polish your Product: Visual Design Week 10
Enough of Theory!
Will walk you through the journey of a UI/UX Designer
Srividya Sriram UI/UX Designer @ Freshdesk (our Graduation Portfolio Company) Early Years • As a kid - wanted to be everything - Author, Doctor, Artist • Interest was in painting/drawing - Grandmother was an influence • Full time artist was not easy because of many reasons • Opted for Computer Science Group in Eleventh - as Science/ CSc was an in-thing • Did not want to do Engineering - Closest to Engineering was Architecture • Opted to do Visual Communication (BSc) in Chennai • Vis Com as a course does not exactly prepare you for the work ahead!! • Ad/Photography/Filmmaker • Took the Advertising path
First Experience • Started off as a Copyrighter • Hoarding Text, Song for a Jingle • First few months (Rs. 4K a month) • Moved on to be Visualizer (D'zine Garage) in a web development agency - first kind of websites coming out then • College does not teach you what to expect from a job • Thought of studying further (based on parent's advice) • Masters in Advertising and Marketing • Met a senior from College who mentioned that she was working in Intel • Advertising and Design made sense • Technology and Design did not make sense
Entry to Design • Started off as a Copyrighter • Hoarding Text, Song for a Jingle • First few months (Rs. 4K a month) • Moved on to be Visualizer (D'zine Garage) in a web development agency - first kind of websites coming out then • College does not teach you what to expect from a job • Thought of studying further (based on parent's advice) • Masters in Advertising and Marketing • Met a senior from College who mentioned that she was working in Intel • Advertising and Design made sense • How did Technology and Design did not • She did her Masters in Interaction Design
Full Fledged Designer • Masters in Communication Planning and Information Design in Carnegie Melon University, USA • Changed to Interaction Design in 2nd semester (Graduated in 2008) • Designer is not about doing the last mile • Designer can contribute in rationalizing, decision making through the entire course • What is and what could be - Product • Seed of an idea • Internship at Yahoo in California (3 months) - Designer's work into Corporate Context • Google - UX Design - 2008 - 2012 • In the youtube team to begin with • Google news • Google plus photos
• Moved to Chennai for personal reasons, was a freelancer for sometime (endthought) 2012 - 2013 • 2013 - 2014 - Tried hand at doing a startup with a friend from Google • At Freshdesk since 2014 - got contacted on Angel list, from a freshdesk employee, looking for a designer • Had hesitations to work in a Indian Company • Was looking at just being a consultant • Freshdesk was looking at B2B design and found that opportunity to be new and interesting - Design for repetitive use • Led design of Freshsales • 40 people in Design Team at Freshdesk • Srividya considers Design to be that Invisible thread that strings the product and process together Fresh desk
• Startups that Srividya thinks are interesting: Urban Ladder (organic growth), Zivame (complexity of the product domain as perceived by the Society) • Srividya says: • Designer is not about doing the last mile stitching • Designer can contribute in rationalizing, decision making through the entire course of product making • What is and what could be • Seed of an idea • Whether it is B2B or B2C: • The human element is the same for a designer • Srividya’s Strengths: • Understanding the customer requirements • Keeping it simple, deserving and straightforward • Hobbies: Singing, Painting • Why Freshdesk (According to Srividya): • Fast Growing Startup • The diversity within the Design Team itself gives a platform to learn and contribute
Can it be you? Of course… Know what you are good at Take a target Achieve

More Related Content

Demystifying industry expectations job title-ui-ux designer

  • 2. • Three core skills in the Area of Startup Engineering; 1. Design (UI/UX) 2. Product Manager (we discussed this last week) 3. Web/Mobile Developer That are taught and nurtured in our SV.CO Program
  • 3. Why is it important that you know about this?
  • 4. You must be wondering that this is not relevant for you, but
  • 5. What if you don’t get your first customer? and What if you are in your final year? and What if you are thinking should you be getting a job in the interim?
  • 6. How do you know you are job ready?
  • 7. Demystifying Industry Expectations: Job Title: UI/UX Designer Suma Sundararajan
  • 8. One of the Graduation Outcome for you
  • 11. responsible for the discipline of designing an end-to-end experience of a Startup product.
  • 12. What are the Attributes?
  • 13. This job requires the individual to have: • excellent communication and analytical skills • the ability to describe complex systems in terms of simple models • having an intuitive taste for well designed products
  • 15. 1. Build Low-Fidelity Wireframes from User Research 2. Translate Wireframes into High-Fidelity UI Components 3. Understand and Contribute to UX Design 4. Understand and Contribute to Operations & Product Development 5. Understand and Contribute to Pragmatic Engineering 6. Understand and Contribute to Startup Ethos and Culture
  • 16. Build Low- Fidelity Wireframes from User Research Week 1 List out Wow Design Experiences Survey & Interview Customers Week 4 Designing wireframes that accurately model the UX flow of a Startup product, either directly from user research, or starting from a product specification List Design Skills Week 2 Build Key UI Elements Build Low-Fidelity Wireframes
  • 17. Translate Wireframes into High-Fidelity UI Components Week 5 Week 6 About extracting UI components from a wireframe, and building them out in the highest fidelity required by the Startup Engineering team Learn to Design a Sales Process by Reverse Engineering SV.CO Receive Product Feedback from Senior Get Code Review Feedback from SV.CO Design a Great Customer Onboarding Process Week 9 Polish your Product: Visual Design Week 10
  • 19. Will walk you through the journey of a UI/UX Designer
  • 20. Srividya Sriram UI/UX Designer @ Freshdesk (our Graduation Portfolio Company) Early Years • As a kid - wanted to be everything - Author, Doctor, Artist • Interest was in painting/drawing - Grandmother was an influence • Full time artist was not easy because of many reasons • Opted for Computer Science Group in Eleventh - as Science/ CSc was an in-thing • Did not want to do Engineering - Closest to Engineering was Architecture • Opted to do Visual Communication (BSc) in Chennai • Vis Com as a course does not exactly prepare you for the work ahead!! • Ad/Photography/Filmmaker • Took the Advertising path
  • 21. First Experience • Started off as a Copyrighter • Hoarding Text, Song for a Jingle • First few months (Rs. 4K a month) • Moved on to be Visualizer (D'zine Garage) in a web development agency - first kind of websites coming out then • College does not teach you what to expect from a job • Thought of studying further (based on parent's advice) • Masters in Advertising and Marketing • Met a senior from College who mentioned that she was working in Intel • Advertising and Design made sense • Technology and Design did not make sense
  • 22. Entry to Design • Started off as a Copyrighter • Hoarding Text, Song for a Jingle • First few months (Rs. 4K a month) • Moved on to be Visualizer (D'zine Garage) in a web development agency - first kind of websites coming out then • College does not teach you what to expect from a job • Thought of studying further (based on parent's advice) • Masters in Advertising and Marketing • Met a senior from College who mentioned that she was working in Intel • Advertising and Design made sense • How did Technology and Design did not • She did her Masters in Interaction Design
  • 23. Full Fledged Designer • Masters in Communication Planning and Information Design in Carnegie Melon University, USA • Changed to Interaction Design in 2nd semester (Graduated in 2008) • Designer is not about doing the last mile • Designer can contribute in rationalizing, decision making through the entire course • What is and what could be - Product • Seed of an idea • Internship at Yahoo in California (3 months) - Designer's work into Corporate Context • Google - UX Design - 2008 - 2012 • In the youtube team to begin with • Google news • Google plus photos
  • 24. • Moved to Chennai for personal reasons, was a freelancer for sometime (endthought) 2012 - 2013 • 2013 - 2014 - Tried hand at doing a startup with a friend from Google • At Freshdesk since 2014 - got contacted on Angel list, from a freshdesk employee, looking for a designer • Had hesitations to work in a Indian Company • Was looking at just being a consultant • Freshdesk was looking at B2B design and found that opportunity to be new and interesting - Design for repetitive use • Led design of Freshsales • 40 people in Design Team at Freshdesk • Srividya considers Design to be that Invisible thread that strings the product and process together Fresh desk
  • 25. • Startups that Srividya thinks are interesting: Urban Ladder (organic growth), Zivame (complexity of the product domain as perceived by the Society) • Srividya says: • Designer is not about doing the last mile stitching • Designer can contribute in rationalizing, decision making through the entire course of product making • What is and what could be • Seed of an idea • Whether it is B2B or B2C: • The human element is the same for a designer • Srividya’s Strengths: • Understanding the customer requirements • Keeping it simple, deserving and straightforward • Hobbies: Singing, Painting • Why Freshdesk (According to Srividya): • Fast Growing Startup • The diversity within the Design Team itself gives a platform to learn and contribute
  • 26. Can it be you? Of course… Know what you are good at Take a target Achieve