Impact 2011: Business Executive Insider: Maximize the Value of Cloud Apps with Integration

Editor's Notes

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3. Over to Chandar
4. The reality is that while many customers are adopting Cloud applications, such as SFDC, they still use and maintain their enterprise on-premise applications, such as SAP, other packaged applications or even home-grown applications. This has created a hybrid environment.
5. As such, there is a need to connect the Cloud applications with their existing on-premise applications to optimize performance, increase sales productivity and maximize resources and investments.
6. A few quick examples of our proven success integrating applications which are relevant to your particular scenario: We see a number of organizations which had the need to connect their CRM system, in this case SFDC to various back-end ERP systems. I’d like to highlight the duration of these projects; as we can see, these large organizations, in many cases spanning multiple geographies, were able to accomplish enterprise application integration in just days. And as we can see, once they were able to successfully integrate the initial systems for their project, they were able Cast Iron for point-to-point integration, they were able to subsequently use it as a platform for additional projects, given the reusability and template-based architecture we spoke about.
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8. 1 st rollout with technical services (instrumentation tests), FDA compliant – need to log these things accurately – lives are dependent on it – customers are in emergency rooms – i.e. heart attack – send replacement overnight – don ’t send replacement of same model – ship this lot# instead of that
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10. Key Message to the customer: Emphasize the simplicity of the Cast Iron Integration Appliance because it does only 4 things, and does them well. Speaking Points/Tips: We designed the Cast Iron Integration Appliance to be simple to use and have everything you need in one place. The Integration Appliance achieves this simplicity thru 4 basic steps: Connectivity : The Integration Appliance connects to a variety of enterprise applications, On-demand applications, databases, flat-files, etc. (we’ll look at this in more detail in the next slide). Transformation : The Integration Appliance enables you to graphically map data between source and target applications. For example, if PO Number (in your application) is alphanumeric and is numeric in your vendor’s application, you can graphically transform these so both applications interpret this as the same information. Business Logic: The Integration Appliance enables you to graphically define the flow of data between source and target applications. For example, you can graphically define all the steps needed to extract purchase order data from your ERP system and send it to different vendors. Management: The Integration Appliance provides you with one console to manage your integration, and have complete visibility to data flowing thru the appliance. This is similar to what you do to track a package through Fedex or DHL. Since it is a self-contained appliance, you have visibility into everything from the hardware components like CPU, storage, etc. all the way up to the business transactions processed by the appliance. Transition: Lets look at each of these 4 activities in more detail….
11. The Solution Options We knew early on that anything that was code dependent would be out of the question for our organization. That eliminated us doing custom code or even traditional integration software tools. We brought Cast Iron in to do a demo because we knew it had to be as simple to get up and running as SFDC. When they showed us how easy it was – in a live demo – we were impressed. We really didn't want to mess with maintaining code (or servers for that matter). The box we lease on a monthly basis and that includes full 24/7 support.
12. The Solution Options We knew early on that anything that was code dependent would be out of the question for our organization. That eliminated us doing custom code or even traditional integration software tools. We brought Cast Iron in to do a demo because we knew it had to be as simple to get up and running as SFDC. When they showed us how easy it was – in a live demo – we were impressed. We really didn't want to mess with maintaining code (or servers for that matter). The box we lease on a monthly basis and that includes full 24/7 support.
13. So what are my takeaways for you? We don't develop or maintain CRM software (not our business) I am one of 6 admins who all share the work part-time. Very little overhead for this platform. We do projects, but very little ongoing maintenance. The integration strategy you pick should fit your business (for us that was: Simple, flexible, cheap). Cast Iron platform approach was the correct decision for us. Low cost No development Simple to get up and running fast Cleary define the business process and needs We struggled a bit on this – even though we thought we were keeping it simple New stuff kept coming out of the woodworks – Good idea – but where were you yesterday??? Start Simple and deliver quickly Support for first project success was critical. Used Cast Iron consultant to set-up connections and get it working quickly Initial Orchestrations can be easily "tweaked" Once we started, the results were visible in 2 weeks. Phased approach allows for more complex solutions to be delivered more effeciently Internal customer is excited and continues to see new opportunities Scope Creep! In a good way. "Can you do this?" There is genuine excitement about the possibilities going forward. We now show other business units what we've done and watch their eyes grow big! "You can do that???" That's what I love best about this part of my job ;-)
14. The Solution Options We knew early on that anything that was code dependent would be out of the question for our organization. That eliminated us doing custom code or even traditional integration software tools. We brought Cast Iron in to do a demo because we knew it had to be as simple to get up and running as SFDC. When they showed us how easy it was – in a live demo – we were impressed. We really didn't want to mess with maintaining code (or servers for that matter). The box we lease on a monthly basis and that includes full 24/7 support.
15. The Solution Options We knew early on that anything that was code dependent would be out of the question for our organization. That eliminated us doing custom code or even traditional integration software tools. We brought Cast Iron in to do a demo because we knew it had to be as simple to get up and running as SFDC. When they showed us how easy it was – in a live demo – we were impressed. We really didn't want to mess with maintaining code (or servers for that matter). The box we lease on a monthly basis and that includes full 24/7 support.
16. So what are my takeaways for you? We don't develop or maintain CRM software (not our business) All SFDC admins share the work part-time. Very little overhead for this platform. We do projects, but very little ongoing maintenance. The integration strategy you pick should fit your business (for us that was: Simple, flexible, cheap). Cast Iron platform approach was the correct decision for us. Low cost Minimal development Simple to get up and running fast Cleary define the business process and needs New stuff keeps coming out of the woodworks. Folks get excited – Beware of Scope Creep! Start Simple and deliver quickly Support for first project success was critical. Used Cast Iron consultant to set-up connections and get it working quickly Initial Orchestrations can be easily "tweaked" and reused. Once we started, the results were visible in 2 weeks. Phased approach allows for more complex solutions to be delivered more efficiently Internal customer is excited and continues to see new opportunities Scope Creep! In a good way. "Can you do this?" There is genuine excitement about the possibilities going forward. We now show other business units what we've done and watch their eyes grow big! "You can do that???“ Follow-on projects are always in the wings now – Integration has become a way of life for us. The cost to justify is very low.
17. ERP/CRM Environment SPTD has been a SFDC user since early 2000. I took over admin in 2002 with 100 seats. In 2005 we brought on two additional SOC's, PG and TurboCare. We have successfully integrated several smaller acquisitions in each company. SPTD and TurboCare currently have around 160 users, PG has about 230 users. In 2005 we also completed a major SAP project to replace 3 existing ERP Platforms with SAP R/3 (Baan, Cincom, and Solomon). Prior to that it made no sense to try to integrate our CRM with our ERP platform. With one stable system of record now, it was finally time.
18. What we’d like to do at this point is transition to a live demonstration of our product, to give you a real-time view of a scenario which mirrors the challenges you are facing. The goal here is to reiterate the value of real-time bi-directional integration accomplished through a simplified, user-friendly interface with the ability to reuse this information for future projects. We’d also like to highlight some key functionality along the way which are relevant to your particular integration project.
19. To recap from the demo, we want to ensure you understand the value of the ability of our solution to accomplish your integration project. WebSphere Cast Iron Cloud integration a proven solution; chosen by more SFDC customers than any other vendor. Not surprisingly, it is trusted not only by Salesforce.com, but by every other industry-leading application vendor in the world, who rely on us to be their strategic integration partner. And finally, WebSphere Cast Iron Cloud integration is a complete solution, with a full feature-set that allows you to purchase one platform for your immediate integration needs, as well as providing the reusability and scalability for all your future integration projects. Thank you for your time, and with that, let’s open this up for any questions you may have.
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