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Vietnam Mobile Internet User

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Dung Tri
Dung Tri

The document analyzes mobile internet usage trends in Vietnam based on survey data from 2011-2013. Some key findings include: - The percentage of female mobile internet users increased from 37% in 2011 to 45% in 2013. - 18-24 year olds made up the largest age group of users in 2013 at 30%. - Touchscreen and ability to download apps were the most commonly cited important phone features, used by 89-97% of respondents. - Users reported accessing the mobile web, apps, and mobile mail multiple times per day most frequently.

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Đặc điểm người dùng Mobile Internet Việt Nam Phần 1 Source: Vietnam Mobile Internet User – Google 2013
Thông tin mẫu 60 63 40 45 55 37 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 70 60 50 40 30 20 10 0 2013 2012 2011 Female Male 35.0 30.0 25.0 20.0 15.0 10.0 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2013 2012 2011 55 + Years 45 - 54 Years 35 - 44 Years 25 - 34 Years 18 - 24 Years 0% 2013 2012 2011 3 years or longer More than 2 years up to 3 years More than 1 year up to 2 years 7 to 12 months 4 to 6 months Up to 3 months 26.2 32.3 19.7 5.0 0.0 2011 2012 2013
Các chức năng di dộng Touchscreen Full keypad Large display Ability to download and install apps Linear (Touchscreen) 89 97 91 56 46 32 74 74 69 98 93 0 2013 2012 2011
Các chức năng di dộng 89 Touchscreen Full keypad Large display Ability to download and install apps Linear (Full keypad) 97 91 56 46 32 74 74 69 98 93 0 2013 2012 2011
Các chức năng di dộng 89 Touchscreen Full keypad Large display Ability to download and install apps Linear (Large display) 97 91 56 74 74 69 46 32 98 93 0 2013 2012 2011
Tần suất sử dụng… 60 81 41 0% 50% 100% 2011 2012 2013 Mobile Web Multiple times per day Once a day Few times a week Once a week Few times a month 77% 10% 12%1%0%% 9% Apps 2013 Multiple times per day Once a day Few times a week Once a week Few times a month 75 29 42 2011 2012 2013 Mobile Mail 0% 50% 100% Multiple times per day Once a day Few times a week Once a week Few times a month 56 53 72 0% 50% 100% 2011 2012 2013 Desktop Web Multiple times per day Once a day Few times a week Once a week Few times a month
Số lượng app hiện có trên smartphone 8 12 14 6 13 9 8 17 12 7 8 11 4 11 10 9 21 17 1 7 10 5 14 16 13 25 9 0 5 10 15 20 25 30 51 apps or more 21 - 50 apps 16 - 20 apps 11 - 15 apps 9 - 10 apps 7 - 8 apps 5 - 6 apps 3 - 4 apps 1 - 2 apps 2013 2012 2011 Mean: 23 – 31 – 25 Use: 9 – 8 – 7 Paid: 9 – 5 - 11
Số ngày dùng smartphone trong 7 ngày qua 64 70 38 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 7 out of 7 6 out of 7 5 out of 7 4 out of 7 3 out of 7 2 out of 7 1 out of 7 0 days Don't know/ no answer
Nơi từng sử dụng smartphone 8 47 56 76 75 74 71 69 77 97 93 91 0 20 40 60 80 100 120 Home Cafe or coffee shop Work On-the-go (e.g., while commuting, walking) Restaurant In a store Public transport At a social gathering/function/event School Airport Doctor's office Somewhere else 2013 2012 2011
Mức độ sử dụng smartphone/computer để truy cập Internet tăng hay giảm? 59 % 28 % Smartphone 13 % 46% 16% 37% Computer Spent more time online with this device Spent about the same amount of time online with this device Spent less time online with this device Don't know/ no answer
Khi truy cập Internet bằng smartphone... 0 8 36 31 45 41 62 55 64 91 0 10 20 30 40 50 60 70 80 90 100 Doing any of these activities (net) Listen to music of any type Read the newspaper or a magazine Use the Internet on another Internet enabled device Watch movies (online or offline) Watch television programs (online or offline) Read a book Do not do other things while I use the Internet on my None of these smartphone Play video games 2013 2012 2011
Thói quen sử dụng smartphone 2 0 35 33 33 44 43 42 41 48 61 72 71 71 70 70 67 67 66 71 82 82 82 81 81 78 Took a photo or video Emailed (sent or read) Browsed the Internet Accessed a social network Listened to music Read news on newspaper or magazine portals Played games Reviewed websites, blogs or message boards Used a search engine for product search Used a search engine for a general search Looked up directions or used a map Looked up directions or used a map Watched videos on a video sharing website (e.g., YouTube.com) Used an application (app) Tethered to a computer (connected a computer to the Internet… Downloaded or bought ringtones, wallpaper, applications… 0 10 20 30 40 50 60 70 80 90 Searched for job-offers Searched for travel-information or holidays Did online-banking or other finance related activities Searched for restaurants or pubs/bars Purchased a product or service Watched full episodes of TV programme online Searched for a flat or house Used online/mobile coupons for shopping Other activities I do not do any of these activities with my smartphone 2013 2012 2011
Tần suất tìm kiếm bằng smartphone/computer 67 33 43 11 14 10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Multiple times per day Once a day Few times a week Once a week Few times a month Once per month Less than once a month 81 74 83 7 11 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Multiple times per day Once a day Few times a week Once a week Few times a month Once per month Less than once a month
Tìm kiếm thông tin cửa hàng trong khu vực 37 19 16 11 8 10 29 30 20 3 6 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Multiple times per day Once a day Few times a week Once a week Few times a month Once per month Less than once a month Never 74 60 54 47 3 47 56 52 20 13 35 54 37 20 17 80 70 60 50 40 30 20 10 0 Visited the business (net) Connected with the business (net) Made a purchase (net) Told others about it (net) Have not taken any action as a result of looking up local information 2013 2012 2011
Tần suất xem video trên smartphone/computer 49 30 10 6 4 29 30 16 14 13 22 23 15 20 19 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011 74 21 4 1 0 47 34 12 5 3 50 31 14 3 1 80 70 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011
Tần suất truy cập vào mạng xã hội trên smartphone/computer? 80 11 4 2 2 55 20 8 7 9 38 18 12 12 19 90 80 70 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011 87 8 2 1 1 72 15 5 3 5 72 15 7 3 4 100 90 80 70 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011

More Related Content

Vietnam Mobile Internet User

  • 1. Đặc điểm người dùng Mobile Internet Việt Nam Phần 1 Source: Vietnam Mobile Internet User – Google 2013
  • 2. Thông tin mẫu 60 63 40 45 55 37 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 70 60 50 40 30 20 10 0 2013 2012 2011 Female Male 35.0 30.0 25.0 20.0 15.0 10.0 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2013 2012 2011 55 + Years 45 - 54 Years 35 - 44 Years 25 - 34 Years 18 - 24 Years 0% 2013 2012 2011 3 years or longer More than 2 years up to 3 years More than 1 year up to 2 years 7 to 12 months 4 to 6 months Up to 3 months 26.2 32.3 19.7 5.0 0.0 2011 2012 2013
  • 3. Các chức năng di dộng Touchscreen Full keypad Large display Ability to download and install apps Linear (Touchscreen) 89 97 91 56 46 32 74 74 69 98 93 0 2013 2012 2011
  • 4. Các chức năng di dộng 89 Touchscreen Full keypad Large display Ability to download and install apps Linear (Full keypad) 97 91 56 46 32 74 74 69 98 93 0 2013 2012 2011
  • 5. Các chức năng di dộng 89 Touchscreen Full keypad Large display Ability to download and install apps Linear (Large display) 97 91 56 74 74 69 46 32 98 93 0 2013 2012 2011
  • 6. Tần suất sử dụng… 60 81 41 0% 50% 100% 2011 2012 2013 Mobile Web Multiple times per day Once a day Few times a week Once a week Few times a month 77% 10% 12%1%0%% 9% Apps 2013 Multiple times per day Once a day Few times a week Once a week Few times a month 75 29 42 2011 2012 2013 Mobile Mail 0% 50% 100% Multiple times per day Once a day Few times a week Once a week Few times a month 56 53 72 0% 50% 100% 2011 2012 2013 Desktop Web Multiple times per day Once a day Few times a week Once a week Few times a month
  • 7. Số lượng app hiện có trên smartphone 8 12 14 6 13 9 8 17 12 7 8 11 4 11 10 9 21 17 1 7 10 5 14 16 13 25 9 0 5 10 15 20 25 30 51 apps or more 21 - 50 apps 16 - 20 apps 11 - 15 apps 9 - 10 apps 7 - 8 apps 5 - 6 apps 3 - 4 apps 1 - 2 apps 2013 2012 2011 Mean: 23 – 31 – 25 Use: 9 – 8 – 7 Paid: 9 – 5 - 11
  • 8. Số ngày dùng smartphone trong 7 ngày qua 64 70 38 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 7 out of 7 6 out of 7 5 out of 7 4 out of 7 3 out of 7 2 out of 7 1 out of 7 0 days Don't know/ no answer
  • 9. Nơi từng sử dụng smartphone 8 47 56 76 75 74 71 69 77 97 93 91 0 20 40 60 80 100 120 Home Cafe or coffee shop Work On-the-go (e.g., while commuting, walking) Restaurant In a store Public transport At a social gathering/function/event School Airport Doctor's office Somewhere else 2013 2012 2011
  • 10. Mức độ sử dụng smartphone/computer để truy cập Internet tăng hay giảm? 59 % 28 % Smartphone 13 % 46% 16% 37% Computer Spent more time online with this device Spent about the same amount of time online with this device Spent less time online with this device Don't know/ no answer
  • 11. Khi truy cập Internet bằng smartphone... 0 8 36 31 45 41 62 55 64 91 0 10 20 30 40 50 60 70 80 90 100 Doing any of these activities (net) Listen to music of any type Read the newspaper or a magazine Use the Internet on another Internet enabled device Watch movies (online or offline) Watch television programs (online or offline) Read a book Do not do other things while I use the Internet on my None of these smartphone Play video games 2013 2012 2011
  • 12. Thói quen sử dụng smartphone 2 0 35 33 33 44 43 42 41 48 61 72 71 71 70 70 67 67 66 71 82 82 82 81 81 78 Took a photo or video Emailed (sent or read) Browsed the Internet Accessed a social network Listened to music Read news on newspaper or magazine portals Played games Reviewed websites, blogs or message boards Used a search engine for product search Used a search engine for a general search Looked up directions or used a map Looked up directions or used a map Watched videos on a video sharing website (e.g., YouTube.com) Used an application (app) Tethered to a computer (connected a computer to the Internet… Downloaded or bought ringtones, wallpaper, applications… 0 10 20 30 40 50 60 70 80 90 Searched for job-offers Searched for travel-information or holidays Did online-banking or other finance related activities Searched for restaurants or pubs/bars Purchased a product or service Watched full episodes of TV programme online Searched for a flat or house Used online/mobile coupons for shopping Other activities I do not do any of these activities with my smartphone 2013 2012 2011
  • 13. Tần suất tìm kiếm bằng smartphone/computer 67 33 43 11 14 10 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Multiple times per day Once a day Few times a week Once a week Few times a month Once per month Less than once a month 81 74 83 7 11 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Multiple times per day Once a day Few times a week Once a week Few times a month Once per month Less than once a month
  • 14. Tìm kiếm thông tin cửa hàng trong khu vực 37 19 16 11 8 10 29 30 20 3 6 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Multiple times per day Once a day Few times a week Once a week Few times a month Once per month Less than once a month Never 74 60 54 47 3 47 56 52 20 13 35 54 37 20 17 80 70 60 50 40 30 20 10 0 Visited the business (net) Connected with the business (net) Made a purchase (net) Told others about it (net) Have not taken any action as a result of looking up local information 2013 2012 2011
  • 15. Tần suất xem video trên smartphone/computer 49 30 10 6 4 29 30 16 14 13 22 23 15 20 19 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011 74 21 4 1 0 47 34 12 5 3 50 31 14 3 1 80 70 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011
  • 16. Tần suất truy cập vào mạng xã hội trên smartphone/computer? 80 11 4 2 2 55 20 8 7 9 38 18 12 12 19 90 80 70 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011 87 8 2 1 1 72 15 5 3 5 72 15 7 3 4 100 90 80 70 60 50 40 30 20 10 0 Daily (net) Weekly (net) Monthly (net) Less than once a month Never 2013 2012 2011

Editor's Notes

  1. Vserv – MMA: Less than 18 yrs: 28%, 18-24:28%, 25-35:32%, 35+: 21%
  2. Trung bình: 23 (2013) – 31 – 25 (2011)
  3. Thinking about the last 6 months, have you been using your smartphone and ... to access the Internet MORE or LESS than you had before?
  4. When you use the Internet on your smartphone, which, if any of the following - do you normally do at the same time?